Marketing - The Retro Revolution

Marketing - The Retro Revolution
Author: Stephen Brown
Publisher: SAGE
Total Pages: 276
Release: 2001-08-21
Genre: Business & Economics
ISBN: 9780761968511

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing — The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

Bluff Your Way in Economics

Bluff Your Way in Economics
Author: Stuart Trow
Publisher: Ravette Publishing
Total Pages: 68
Release: 1996
Genre: Business & Economics
ISBN: 9781853045813

Economics is a scientific, highly evolved subject that explains exactly what will happen in a given set of circumstances. It then provides a convincing explanation for why it didn't happen as forecasted.

The Bluffer's Guide to Marketing

The Bluffer's Guide to Marketing
Author: Graham Harding
Publisher:
Total Pages: 0
Release: 1999
Genre: Marketing
ISBN: 9781902825946

In most areas of human endeavor, bluffing is an easy way of getting by -- a method of artificially appearing knowledgeable. The Bluffer's Guides are a three million-copy best-selling series of snappy little books containing facts, jargon, and inside information -- all that readers need to know to hold their own among the experts.

Connoisseurship

Connoisseurship
Author: Christina M. Anderson
Publisher: Oxford University Press
Total Pages: 257
Release: 2023-07-11
Genre: Art
ISBN: 019092358X

Despite the central importance of connoisseurship in the rarefied world of art collecting, it occupies an uncomfortable position in modern scholarship. On the one hand, the concept retains a significant role in the study of art and the care of public and private collections when it is linked with art appreciation, qualities visible to the attuned eye, or the processes of attribution and authentication. On the other hand, the last century has seen connoisseurship marginalized in academic discourse: it is often associated with amateurism, social elitism, status-display, and intellectual mystification. The present collection of essays enters this breach and--by adopting a broad, interdisciplinary approach--considers connoisseurship afresh, investigating its practice in both familiar and unexpected places. Essays on the role of connoisseurship in Western art history appear alongside innovative, global perspectives on Chinese numismatics and walnut collecting, wine and coffee expertise, the market for geological specimens, and the parallels between Morellian connoisseurship and modern forensics. These essays resonate with one another in surprising ways and create new dialogues about connoisseurship's meaning and application, demonstrating that its practice can be both intuitive and scientific.

Tales of advertising told by advertisers

Tales of advertising told by advertisers
Author: Fidel del Castillo Díaz
Publisher: ESIC Editorial
Total Pages: 162
Release: 2019-05-22
Genre: Business & Economics
ISBN: 8417914056

-Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.