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Author | : W. Chan Kim |
Publisher | : Harvard Business Review Press |
Total Pages | : 32 |
Release | : 2017-05-30 |
Genre | : Business & Economics |
ISBN | : 1633692655 |
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Author | : W. Chan Kim |
Publisher | : Hachette Books |
Total Pages | : 286 |
Release | : 2017-09-26 |
Genre | : Business & Economics |
ISBN | : 0316314056 |
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Author | : Carl Safina |
Publisher | : Holt Paperbacks |
Total Pages | : 482 |
Release | : 2010-04-01 |
Genre | : Nature |
ISBN | : 1429984260 |
Part odyssey, part pilgrimage, this epic personal narrative follows the author's exploration of coasts, islands, reefs, and the sea's abyssal depths. Scientist and fisherman Carl Safina takes readers on a global journey of discovery, probing for truth about the world's changing seas, deftly weaving adventure, science, and political analysis.
Author | : W. Chan Kim |
Publisher | : Harvard Business Review Press |
Total Pages | : 25 |
Release | : 2017-05-30 |
Genre | : Business & Economics |
ISBN | : 1633692671 |
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Author | : W. Chan Kim |
Publisher | : Harvard Business Review Press |
Total Pages | : 226 |
Release | : 2017-01-24 |
Genre | : Business & Economics |
ISBN | : 1633692752 |
The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”
Author | : C. Nellemann |
Publisher | : UNEP/Earthprint |
Total Pages | : 80 |
Release | : 2009 |
Genre | : Law |
ISBN | : 9788277010601 |
This report explores the potential for mitigating the impacts of climate change by improved management and protection of marine ecosystems and especially the vegetated coastal habitat, or blue carbon sinks. The objective of this report is to highlight the critical role of the oceans and ocean ecosystems in maintaining our climate and in assisting policy makers to mainstream an oceans agenda into national and international climate change initiatives. While emissions' reductions are currently at the centre of the climate change discussions, the critical role of the oceans and ocean ecosystems has been vastly overlooked.
Author | : William E. Burrows |
Publisher | : Modern Library |
Total Pages | : 795 |
Release | : 2010-09-29 |
Genre | : Science |
ISBN | : 0307765482 |
It was all part of man's greatest adventure--landing men on the Moon and sending a rover to Mars, finally seeing the edge of the universe and the birth of stars, and launching planetary explorers across the solar system to Neptune and beyond. The ancient dream of breaking gravity's hold and taking to space became a reality only because of the intense cold-war rivalry between the superpowers, with towering geniuses like Wernher von Braun and Sergei Korolyov shelving dreams of space travel and instead developing rockets for ballistic missiles and space spectaculars. Now that Russian archives are open and thousands of formerly top-secret U.S. documents are declassified, an often startling new picture of the space age emerges: the frantic effort by the Soviet Union to beat the United States to the Moon was doomed from the beginning by gross inefficiency and by infighting so treacherous that Winston Churchill likened it to "dogs fighting under a carpet"; there was more than science behind the United States' suggestion that satellites be launched during the International Geophysical Year, and in one crucial respect, Sputnik was a godsend to Washington; the hundred-odd German V-2s that provided the vital start to the U.S. missile and space programs legally belonged to the Soviet Union and were spirited to the United States in a derring-do operation worthy of a spy thriller; despite NASA's claim that it was a civilian agency, it had an intimate relationship with the military at the outset and still does--a distinction the Soviet Union never pretended to make; constant efforts to portray astronauts and cosmonauts as "Boy Scouts" were often contradicted by reality; the Apollo missions to the Moon may have been an unexcelled political triumph and feat of exploration, but they also created a headache for the space agency that lingers to this day. This New Ocean is based on 175 interviews with Russian and American scientists and engineers; on archival documents, including formerly top-secret National Intelligence Estimates and spy satellite pictures; and on nearly three decades of reporting. The impressive result is this fascinating story--the first comprehensive account--of the space age. Here are the strategists and war planners; engineers and scientists; politicians and industrialists; astronauts and cosmonauts; science fiction writers and journalists; and plain, ordinary, unabashed dreamers who wanted to transcend gravity's shackles for the ultimate ride. The story is written from the perspective of a witness who was present at the beginning and who has seen the conclusion of the first space age and the start of the second.
Author | : Deseret Book Company |
Publisher | : |
Total Pages | : |
Release | : 2020-03-02 |
Genre | : |
ISBN | : 9781629727219 |
Author | : |
Publisher | : |
Total Pages | : 784 |
Release | : 1880 |
Genre | : Children's periodicals, English |
ISBN | : |
Author | : Chris Zook |
Publisher | : Harvard Business Press |
Total Pages | : 186 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : 9781578512300 |
Clear-headed advice on strategy from the international consulting firm Bain & Company restores a timely and refreshing "back-to-basics" approach to growth.