Blue Ocean Consulting
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| Author | : Francis Nzeutem |
| Publisher | : CreateSpace |
| Total Pages | : 84 |
| Release | : 2015-01-09 |
| Genre | : Business & Economics |
| ISBN | : 9781505907896 |
Francis Nzeutem, author of the famous memoir From the Streets to Wall Street is back with another literary mentorship in his new book BLUE OCEAN CONSULTING: 25 SKILLS THAT EVERY CONSULTANT SHOULD ABSOLUTELY MASTER. Inspired by the works of W. Chan Kim and Renee Mauborgne, Mr. Nzeutem has become the master of every career arena he's ever entered. He's a businessman who knows the score and encourages the reader to do the same if they want to see the maximum ROI (Return On Investment) in their businesses. Unlike many business guides, BLUE OCEAN CONSULTING doesn't skim the surface, but delves deep into key success points with fresh perspective and solid instruction that can help revive a floundering business, enhance an established business or provide a solid foundation for a start-up. From self-management to crisis management, Mr. Nzeutem walks you step-by-step through his proven blueprint for a healthy, successful business.One gem Mr. Nzeutem shares sparkles brighter than any other: don't be a Jack-of-All-Trades and the master of none! BLUE OCEAN CONSULTING exposes the reader to skill sets vital to the prosperity of their consultancy. This concise compendium is the ultimate manual for creating and growing a successful business. Your company is too important and your clients are too valuable for you not to get the best education, resources and mentors in your industry—and the best is Mr. Francis Nzeutem. Don't wait—get your copy today—your business can't afford another day without this book!
| Author | : W. Chan Kim |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 80 |
| Release | : 2017-05-30 |
| Genre | : Business & Economics |
| ISBN | : 1633692655 |
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
| Author | : W. Chan Kim |
| Publisher | : Hachette Books |
| Total Pages | : 312 |
| Release | : 2017-09-26 |
| Genre | : Business & Economics |
| ISBN | : 0316314056 |
NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
| Author | : Carsten Siegemund |
| Publisher | : Diplomica Verlag |
| Total Pages | : 93 |
| Release | : 2008-08 |
| Genre | : Business & Economics |
| ISBN | : 3836664771 |
Why does value innovation play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called value innovation was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as Blue Oceans . This blue ocean strategy challenges companies to break out of their current market space.But is this kind of innovation really new and usable for general management consulting? The term value innovation is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches?The study will find answers to the questions m
| Author | : W. Chan Kim |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 317 |
| Release | : 2015-01-20 |
| Genre | : Business & Economics |
| ISBN | : 1625274491 |
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
| Author | : W. Chan Kim |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 224 |
| Release | : 2017-01-24 |
| Genre | : Business & Economics |
| ISBN | : 1633692752 |
The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”
| Author | : W. Chan Kim |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 64 |
| Release | : 2017-05-30 |
| Genre | : Business & Economics |
| ISBN | : 1633692671 |
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
| Author | : Mike Schultz |
| Publisher | : John Wiley & Sons |
| Total Pages | : 263 |
| Release | : 2014-04-30 |
| Genre | : Business & Economics |
| ISBN | : 1118875060 |
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
| Author | : Walter Kiechel |
| Publisher | : Harvard Business Press |
| Total Pages | : 363 |
| Release | : 2010-03-03 |
| Genre | : Business & Economics |
| ISBN | : 1422157318 |
Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group Bill Bain, creator of Bain & Company Fred Gluck, longtime Managing Director of McKinsey & Company Michael Porter, Harvard Business School professor Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.
| Author | : Dave Schmelzer |
| Publisher | : Front Edge Publishing |
| Total Pages | : 234 |
| Release | : 2017-02-28 |
| Genre | : Religion |
| ISBN | : 194201144X |
People and churches across America are discovering that their secular friends and neighbors have been unknowingly waiting for the chance to experience the good God. Blue Ocean Faith is a network of churches that have seen thousands of secular people—from Harvard deans to public housing residents—connect with God. Blue Ocean founder Dave Schmelzer details six profound paradigm shifts that unlock a depth of connection to God that’s new for many churchgoers and that’s unprecedented for their secular neighbors. Embracing centered-set faith, becoming solus Jesus, and taking a third-way approach to LGBTQ congregants are among the game-changers that empower this rich life of faith. Rather than retreating from or drawing lines against our increasingly secular world, people of faith can join Jesus—as followers like Saint Francis of Assisi have done for millennia—in joyfully entering the world around them with profound wonder and an equally-profound offer of a life that really is life. “Blue Ocean Faith is a riveting book about an exciting new movement of churches emerging out of the ashes of American evangelicalism/fundamentalism. This could be a charter document for a new kind of Jesus movement. Everyone should read it,” writes David P. Gushee, Distinguished University Professor of Christian Ethics and Director of the Center for Theology and Public Life at Mercer University. With plenty of engaging storytelling, Schmelzer brings together ancient and cutting-edge insights in a book that might revitalize your experience of God, open up your connection to your neighbors and your city … and maybe even kick off a new Jesus movement.
