Blowing Up The Brand
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| Author | : Melissa Aronczyk |
| Publisher | : Peter Lang |
| Total Pages | : 352 |
| Release | : 2010 |
| Genre | : Art |
| ISBN | : 9781433108679 |
"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.
| Author | : Charles M. Blow |
| Publisher | : Houghton Mifflin Harcourt |
| Total Pages | : 243 |
| Release | : 2014 |
| Genre | : Biography & Autobiography |
| ISBN | : 0544228049 |
A respected journalist describes the abuse he suffered at the hands of a close family relative, the effect this had on his formative years and how he overcame the anger and self-doubt it left behind.
| Author | : Karen Kang |
| Publisher | : Branding Pays Media |
| Total Pages | : 208 |
| Release | : 2013-02 |
| Genre | : |
| ISBN | : 9780988437524 |
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
| Author | : Dixie Gillaspie |
| Publisher | : Sound Wisdom |
| Total Pages | : 178 |
| Release | : 2013-04-02 |
| Genre | : Business & Economics |
| ISBN | : 1937879194 |
Just Blow it Up: Firepower for Living an Unlimited Life will provide the reader with: A dependable, repeatable process for eliminating barriers Authentic life-expanding tools while demolishing cliches How to recognize the symptoms, causes, and types of brick walls How to pursue a life where "nothing is impossible" Ways to refuse the bricks life offers and reclaim their power Pulling together her experiences from years of coaching entrepreneurs and consulting in hundreds of small businesses across America, along with stories shared with her by mentors and teachers such as Richard Bach, Bob Burg, Mitch Matthews and John David Mann, Dixie builds a credible case for taking on the "impossible" dream and blowing up any barrier that stands in the way. Just Blow It Up gives a step-by-step process for challenging those barriers, weakening those walls, and finally applying the "real dynamite" and powering right on through.
| Author | : Geoff Tuff |
| Publisher | : John Wiley & Sons |
| Total Pages | : 230 |
| Release | : 2018-04-03 |
| Genre | : Business & Economics |
| ISBN | : 1119476178 |
Reinvent best practices that have become bad habits Without meaning to, and often with the best of intentions, most organizations continually waste precious time and money on processes and activities that don't create value and no longer make sense in today's business environment. Until now, the relatively slow speed of marketplace evolution has allowed wasteful habits to continue without consequence. This reality is ending. Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices," and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty. • Core themes challenge how you think about and approach problems • Case studies illustrate the challenges you face and how to overcome them • Recommendations are pragmatic and steer clear of suggesting a brand-new, complicated wiring diagram • Actionable advice provides the first steps down an evolutionary path If you want to compete differently in today’s marketplace and to challenge the things your company does which you have a nagging feeling are actually just a waste of time – and maybe value-destroying – Detonate gives you what you need to ignite change.
| Author | : Melissa Aronczyk |
| Publisher | : Oxford University Press |
| Total Pages | : 321 |
| Release | : 2022 |
| Genre | : Climatic changes |
| ISBN | : 0190055340 |
"A Strategic Nature shows how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it. Instead of focusing on just the messages or the campaigns, this book provides a conceptual framework for understanding the promotional culture around the meaning of the environment. A Strategic Nature argues that it is not possible to understand the role of the environment in our everyday lives without understanding how something called "the environment" has been invented and communicated to us throughout history. To tell this story properly requires a careful account of the evolution of the institutions, norms and movements that have pushed environmental concerns to the fore of public opinion and political action. But it also demands an examination of the simultaneous evolution of professional communicators and the formation of their institutions, norms and movements. Without this piece of the puzzle, we miss crucial ways that struggles are won, resources allocated, and beliefs fostered about environmental problems"--
| Author | : Ryan Wallman |
| Publisher | : Independently Published |
| Total Pages | : 168 |
| Release | : 2019-12-23 |
| Genre | : |
| ISBN | : 9781677224968 |
"I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction. The only problem is that the people it takes the piss out of won't know how funny it is. But that's okay, they'll buy it thinking it's a genuine 'How to' guide." Dave Trott, Author and Advertising Legend. If you're a fan of books by people like Gary V and Simon Sinek, you should probably stop reading now. This book is the opposite of those. And not just because it won't be anywhere near as popular. Delusions of Brandeur is an antidote to the insanity that now pervades the marketing industry. A collection of articles, satirical posts and assorted miscellany, it is a no-holds-barred commentary on modern marketing, advertising and business. Is it an invaluable guide that will guarantee your marketing success? No. But is it exhaustively researched and full of evidence? Also no. So what the hell is in it for you, then? A fair amount of good sense, some laughs, and plenty of handy snippets that you can use at your next meeting with fans of Gary V and Simon Sinek. "Wallman slips into his Raging Bull costume and stampedes through the marketing industry smashing every bit of phony china in sight. What wonderful fun!" Bob Hoffman, Author, Former Advertising CEO, and the original Ad Contrarian. "Marketing leaders the world over, get your hands on this book. You may not have mine because I can't put it down (except when weeping with laughter)." Maureen Blandford, B2B Tech CMO, Author. "Marketing has been walking around in the emperor's new clothes, with a big pair of shiny new AI/VR bollocks on public display, but Ryan has thankfully come along and lopped them off with his sharp satirical scythe of perceptive brilliance." Giles Edwards, Co-Founder and Creative Director at Gasp. "As with all really good satire, smuggled inside every one of Wallman's lovingly-crafted jokes is a serious message: that too many marketers reject proven principles for unproven pseudo-science, plain English for pretentious marketing jargon, the tried and tested for the shiny and new." Tom Roach, Head of Effectiveness at adam&eveDDB. "A former doctor takes a scalpel to the advertising industry. Not only is this a marvellous book - but no one but Dr. Wallman could have written it." Rory Sutherland, Vice Chairman at Ogilvy UK, TED Global speaker, Author. "Is it a guide book for our industry? Or is it a good laugh at our industry? It's both. It's Ryan at his most erudite and entertaining. And it's Gasp at their most gorgeous. Get it to get ahead - or to get the hell out of the mess we've made of marketing, branding and advertising." Vikki Ross, Copy Chief. "Thoroughly digestible, very insightful, loads of great tips (for people who are trapped in places where the bullshit is inescapable) and funny as fuck - cutting through the nonsense in the way that only Ryan knows how. Top work." Dave Harland, Copywriter. "The good Doctor slides his satirical blade between the Marketing body's ribs using humour as laughing gas. Just wait 'til they all come round. And it's not as funny as they thought." Mark Sareff, Director at Prophecy Consulting & former Chief Strategy Officer at Ogilvy Australia. "Marketing as we know it is dead. It's just been completely annihilated by Ryan Wallman. Somewhere between a comedy roast and a how-not-to guide, this book is an utter goldmine for the beginners, side-splitting for the seasoned, and utterly baffling for the 'experts'. Satire so sharp it will slice you - and you'll say thank you." Clare Barry, Copywriter and Queen of Sass. A Gasp Book (published by Gasp 2019)
| Author | : Russell Brand |
| Publisher | : Ballantine Books |
| Total Pages | : 324 |
| Release | : 2014-10-14 |
| Genre | : Humor |
| ISBN | : 1101882913 |
NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
| Author | : Jooyoung Lee |
| Publisher | : University of Chicago Press |
| Total Pages | : 291 |
| Release | : 2016-03-22 |
| Genre | : Music |
| ISBN | : 022634889X |
What many readers have wished for is now reality: a richly descriptive ethnography of street rappers. Blowing up refers to rappers dream of becoming rich and famous, or, at the least, successful as recording artists. Jooyoung Lee adds a shape to his story of Flawliis, VerBS, E. Crimsin, Psychosiz, and Tick-a-Lott: how do young black men from the inner city navigate their twenties? Blowin Up is a vibrant look at the young-adult stage of people who grow up in the shadow of gangs, dead-end jobs, and a glittering entertainment industry (the setting is Los Angeles). No other account of ghetto youth affords us this particular angle of vision. Lee discovers that in South Central L.A., rap can create bridges that bring young men together with peers from different neighborhoods (underscoring the importance of a healthy alternative to gangs). A rapper s underground artistic career is rooted in battle skills and crowd appeal, and, to boot, is meritocratic (whereas mainstream career success is based on branding, timing, funding, networks, and gimmicks). Rapping is an embodied artit takes much practice to learn, and requires body skills in dance, stance, and voice. Lee homes in on the skills and personalities of individual rappers, but he also illuminates the complex hip-hop scene around which these young men orbit, giving us detailed understandings of how young men navigate the intricate, tightly-wound world of tragedy and opportunity in the city. Lee balances the prospect of risk and existential uncertainty for youth entering a young adult life-stage with the hope for a big break in forging an entertainment career. In the end, Lee shows us how the arts can shape the lives of at-risk youth."
| Author | : Amanda Montell |
| Publisher | : HarperCollins |
| Total Pages | : 300 |
| Release | : 2021-06-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0062993178 |
“One of those life-changing reads that makes you see—or, in this case, hear—the whole world differently.” —Megan Angelo, author of Followers “At times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late.”—Refinery29.com The New York Times bestselling author of The Age of Magical Overthinking and Wordslut analyzes the social science of cult influence: how “cultish” groups, from Jonestown and Scientologists to SoulCycle and social media gurus, use language as the ultimate form of power. What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join—and more importantly, stay in—extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . . Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.
