Blockbuster Science
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Author | : Anita Elberse |
Publisher | : Henry Holt and Company |
Total Pages | : 321 |
Release | : 2013-10-15 |
Genre | : Business & Economics |
ISBN | : 142994532X |
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
Author | : Mark T. Decker |
Publisher | : McFarland |
Total Pages | : 217 |
Release | : 2016-03-08 |
Genre | : Performing Arts |
ISBN | : 0786499117 |
Can blockbuster films be socially relevant or are they just escapist diversions to entertain the masses and enrich the studios? Not every successful film contains thoughtful commentary, but some that are marketed as pure entertainment do seriously engage social issues. Popular science fiction films of the late 1970s and early 1980s--such as George Lucas' Star Wars trilogy, Ridley Scott's Alien and Aliens, and James Cameron's Terminator films--present a critique of our engagement with technology in a way that resonates with 1960s counterculture. As challengers of the status quo's technological underpinnings, Luke Skywalker, Ellen Ripley and Sarah Connor echo the once-popular social criticism of philosopher Herbert Marcuse and speak directly to the concerns of people living in a technologically complex society. The films of Lucas, Scott and Cameron made money but also made us think about the world we live in.
Author | : Donald L. Drakeman |
Publisher | : Oxford University Press |
Total Pages | : 241 |
Release | : 2022 |
Genre | : Biotechnology industries |
ISBN | : 0195084004 |
"Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources. How could a large collection of small companies, most with fewer than 50 employees, compete in one of the world's most breathtakingly expensive and highly regulated industries? This book shows how biotech companies have met the challenge by creating nearly 40% more of the most important treatments for unmet medical needs. Moreover, they have done so with much lower overall costs. The book focuses on both the companies themselves and the broader biotech ecosystem that supports them. Its portrait of the crucial roles played by academic research, venture capital, contract research organizations, the capital markets, and pharmaceutical companies shows how a supportive environment enabled the entrepreneurial biotech industry to create novel medicines with unprecedented efficiency. In doing so, it also offers insights for any industry seeking to innovate in uncertain and ambiguous conditions. Looking to the future, it concludes that biomedical research will continue to be most effective in the hands of a large group of small companies as long as national healthcare policies allow the rest of the ecosystem to continue to thrive"--
Author | : Tom Shone |
Publisher | : Simon and Schuster |
Total Pages | : 368 |
Release | : 2004-12-07 |
Genre | : Performing Arts |
ISBN | : 0743274318 |
It's a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the dark, blissfully lost in Hollywood's latest glittery confection complete with megawatt celebrities, awesome special effects, and enormous marketing budgets. The world is in love with the blockbuster movie, and these cinematic behemoths have risen to dominate the film industry, breaking box office records every weekend. With the passion and wit of a true movie buff and the insight of an internationally renowned critic, Tom Shone is the first to make sense of this phenomenon by taking readers through the decades that have shaped the modern blockbuster and forever transformed the face of Hollywood. The moment the shark fin broke the water in 1975, a new monster was born. Fast, visceral, and devouring all in its path, the blockbuster had arrived. In just a few weeks Jaws earned more than $100 million in ticket sales, an unprecedented feat that heralded a new era in film. Soon, blockbuster auteurs such as Steven Spielberg, George Lucas, and James Cameron would revive the flagging fortunes of the studios and lure audiences back into theaters with the promise of thrills, plenty of action, and an escape from art house pretension. But somewhere along the line, the beast they awakened took on a life of its own, and by the 1990s production budgets had escalated as quickly as profits. Hollywood entered a topsy-turvy world ruled by marketing and merchandising mavens, in which flops like Godzilla made money and hits had to break records just to break even. The blockbuster changed from a major event that took place a few times a year into something that audiences have come to expect weekly, piling into the backs of one another in an annual demolition derby that has left even Hollywood aghast. Tom Shone has interviewed all the key participants -- from cinematic visionaries like Spielberg and Lucas and the executives who greenlight these spectacles down to the effects wizards who detonated the Death Star and blew up the White House -- in order to reveal the ways in which blockbusters have transformed how Hollywood makes movies and how we watch them. As entertaining as the films it chronicles, Blockbuster is a must-read for any fan who delights in the magic of the movies.
Author | : Gene Del Vecchio |
Publisher | : Pelican Publishing Company, Inc. |
Total Pages | : 308 |
Release | : 2012-03-08 |
Genre | : Business & Economics |
ISBN | : 9781455615292 |
A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
Author | : Jie Jack Li |
Publisher | : Oxford University Press |
Total Pages | : 238 |
Release | : 2014 |
Genre | : Business & Economics |
ISBN | : 0199737681 |
"This book uses the cases of several landmark drugs to discuss the history of the pharmaceutical industry, and discusses what could be next"--Provided by publisher.
Author | : Daniel Smith-Rowsey |
Publisher | : Springer |
Total Pages | : 219 |
Release | : 2018-11-27 |
Genre | : Performing Arts |
ISBN | : 1137518790 |
This book examines performances in the American film industry’s highest-earning and most influential films. Countering decades of discourse and the conventional notion that special effects are the real stars of Hollywood blockbusters, this book finds that the acting performances in these big-budget action movies are actually better, and more genre-appropriate, than reputed. It argues that while blockbusters are often edited for speed, thrills, and simplicity, and performances are sometimes tailored to this style, most major productions feature more scenes of stage-like acting than hyper-kinetic action. Knowing this, producers of the world’s highest-budgeted motion pictures usually cast strong or generically appropriate actors. With chapters offering unique readings of some of cinema’s biggest hits, such as The Dark Knight, Pirates of the Caribbean, Star Wars, Iron Man and The Hunger Games, this unprecedented study sheds new light on the importance of performance in the Hollywood blockbuster.
Author | : Vicki KUNKEL |
Publisher | : Amacom Books |
Total Pages | : 306 |
Release | : 2008-11-26 |
Genre | : Business & Economics |
ISBN | : 0814410219 |
Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!
Author | : Julie A. Turnock |
Publisher | : Columbia University Press |
Total Pages | : 383 |
Release | : 2015-02-03 |
Genre | : Performing Arts |
ISBN | : 0231535279 |
Julie A. Turnock tracks the use and evolution of special effects in 1970s filmmaking, a development as revolutionary to film as the form's transition to sound in the 1920s. Beginning with the classical studio era's early approaches to special effects, she follows the industry's slow build toward the significant advances of the late 1960s and early 1970s, which set the stage for the groundbreaking achievements of 1977. Turnock analyzes the far-reaching impact of the convincing, absorbing, and seemingly unlimited fantasy environments of that year's iconic films, dedicating a major section of her book to the unparalleled innovations of Star Wars and Close Encounters of the Third Kind. She then traces these films' technological, cultural, and aesthetic influence into the 1980s in the deployment of optical special effects as well as the "not-too-realistic" and hyper-realistic techniques of traditional stop motion and Showscan. She concludes with a critique of special effects practices in the 2000s and their implications for the future of filmmaking and the production and experience of other visual media.
Author | : James A. Herrick |
Publisher | : InterVarsity Press |
Total Pages | : 289 |
Release | : 2008-01-01 |
Genre | : Religion |
ISBN | : 0830825886 |
What does science have to do with science fiction? What does science fiction have to do with scientists? What does religion have to do with science and science fiction? In the spiritual vacuum of our post-Christian West, new mythologies continually arise. The sources of much religious speculation, however, may be surprising. Author James Herrick directs our attention to a wide range of scientists, filmmakers, science fiction writers and religious philosophers and discovers there the role that science and science fiction have played in such mythmaking. From scientists such as Francis Bacon, Francis Crick, Carl Sagan and Freeman Dyson, to filmmakers such as George Lucas and Steven Spielberg, to science fiction writers such as Olaf Stapledon, Sir Arthur C. Clarke, Robert Heinlein and Isaac Asimov, Herrick finds a curious collusion of science with science fiction for promoting and justifying alternative spiritualities. The rise of these new mythologies, he argues, is no longer a curiosity at the edge of Western culture. This alchemy is catalyzing a religious vision of new gods, a new humanity, and alien races with superior intelligence and secret knowledge. This new mythology overshadows the realms of politics, science and religion. Should we follow such visions? Does science endorse these mythologies? Are we being offered a spirituality superior to the Judeo-Christian tradition? This book will help you decide.