Everyone seems to understand the importance of satisfied customers. Yet, 80% of companies believe they deliver a good customer experience while only 8% of customers agree. How is such a disparity possible? Little Things Big Returns reveals why and how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains what companies can do to close the gap? Story after story is shared about how successful companies hone in on little things to create long-lasting loyalties. By little things I mean human things, the kindnesses and considerations that surprise people and create feelings they never forget. Think of the little things as the moments that matter most to your customers. How your customer feels in those moments creates the defining elements of your brand and your business. Those little things become the stories of your company that your customers share with family and friends. When those experiences are positive and memorable, customers start to depend on, become loyal to and even fall in love with your company. You'll also come to realize that doing what matters most for your customers costs very little. Many examples in this book demonstrate how doing the little things well makes a big difference and is highly profitable. You just need to change your attitude and resolve to make your customer's experience the central motivation of your operations. After all, how much does it cost to change your attitude? When your company is passionate about doing the little things that create memorable experiences, your customers beat a well-worn path to your door and your business becomes an exciting, flourishing example of a company at its very best.