Big Brands Are Watching You

Big Brands Are Watching You
Author: Francesca Sobande
Publisher: Univ of California Press
Total Pages: 252
Release: 2024-01-10
Genre: Business & Economics
ISBN: 0520387074

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

Big Brands Are Watching You

Big Brands Are Watching You
Author: Francesca Sobande
Publisher: Univ of California Press
Total Pages: 252
Release: 2024-01-10
Genre: Business & Economics
ISBN: 0520387066

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

The Digital Lives of Black Women in Britain

The Digital Lives of Black Women in Britain
Author: Francesca Sobande
Publisher: Springer Nature
Total Pages: 155
Release: 2020-08-11
Genre: Social Science
ISBN: 3030466795

Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s communal, counter-cultural and commercial qualities. Chapters 2 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

The Big Pivot

The Big Pivot
Author: Andrew S. Winston
Publisher: Harvard Business Review Press
Total Pages: 353
Release: 2014-03-11
Genre: Business & Economics
ISBN: 1625270526

We live in a fundamentally changed world. It’s time for your approach to strategy to change, too. The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are in greater demand than ever before as a billion more people enter the global middle class, wanting more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny. This is not some futuristic scenario or model to debate, but today’s reality. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing businesses dearly and putting our society at risk. The mega challenges of climate change, scarcity, and radical transparency threaten our ability to run an expanding global economy and are profoundly changing “business as usual.” But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play, and the winners of this new game will profit mightily. According to Andrew Winston, bestselling author (Green to Gold) and globally recognized business strategist, the way companies currently operate will not allow them to keep up with the current—and future—rate of change. They need to make the Big Pivot. In this indispensable new book, Winston provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like British Telecom, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. This book is the blueprint to get you started.

Drive

Drive
Author: Daniel H. Pink
Publisher: Penguin
Total Pages: 275
Release: 2011-04-05
Genre: Business & Economics
ISBN: 1101524383

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

Who's Watching You?

Who's Watching You?
Author: John Gibb
Publisher: Red Wheel Weiser
Total Pages: 261
Release: 2007-05-01
Genre: History
ISBN: 160925869X

The threat of terrorism and the corresponding climate of fear encouraged by the government have together eroded our freedom to live our lives in peace and quiet away from the prying eyes of hidden cameras. The government is tightening its grip on us by watching and recording what we do. They are doing this because they know they can and because knowledge is power. But exactly who are “they” and why do they want to know so much about us? This book includes chilling, accurate, and up-to-date descriptions of the methods the government (and private company proxies) use to watch us.

Watching You

Watching You
Author: Lisa Jewell
Publisher: Simon and Schuster
Total Pages: 352
Release: 2018-12-26
Genre: Fiction
ISBN: 1501190091

“Quickly and assuredly, Jewell builds an ecosystem of countervailing suspicions…Tricky, clever, unexpected.” —New York Times Book Review “Brace yourself as Jewell stacks up the secrets, then lights a long, slow fuse.” —People “A seize-you-by-the-throat thriller and a genuinely moving family drama.” —A.J. Finn, #1 New York Times bestselling author of The Woman in the Window The instant New York Times and #1 Sunday Times bestselling author of the None of This Is True delivers another suspenseful page-turner about a shocking murder in a picturesque and well-to-do English town, perfect “for fans of Gone Girl, The Girl on the Train, and Luckiest Girl Alive” (Library Journal). You’re back home after four years working abroad, new husband in tow. You’re keen to find a place of your own. But for now, you’re crashing in your big brother’s spare room. That’s when you meet the man next door. He’s the head teacher at the local school. Twice your age. Extraordinarily attractive. You find yourself watching him. All the time. But you never dreamed that your innocent crush might become a deadly obsession. Or that someone is watching you. In Lisa Jewell’s latest “bone-chilling suspense” (People), no one is who they seem—and everyone has something to hide. Perfect for fans of Gillian Flynn and Ruth Ware, Watching You will keep you guessing as “Jewell teases out her twisty plot at just the right pace” (Booklist, starred review) until the startling revelations on the very last page.

Do You Matter?

Do You Matter?
Author: Robert J. Brunner
Publisher: FT Press
Total Pages: 255
Release: 2008-08-12
Genre: Business & Economics
ISBN: 0132703750

“Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century.” John Sculley former CEO, Pepsi and Apple “Great design is about creating a deep relationship with your customers. If you don’t, you’re roadkill. This book shows you how and much, much more. Be prepared to have your mind blown.” Bill Burnett Executive Director, Design Program, Stanford University “Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” Ray Riley Design GM, Entertainment and Devices, Microsoft “This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up.” Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

Behind the Brand

Behind the Brand
Author: Elliott Bryan
Publisher: IdeaPress Publishing
Total Pages:
Release: 2019-06-19
Genre: Business & Economics
ISBN: 9781940858784

This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

I've Been Watching You

I've Been Watching You
Author: Susan D. Mustafa and Tony Clayton with Sue Israel
Publisher: AuthorHouse
Total Pages: 316
Release: 2006-01-25
Genre: History
ISBN: 1467811025

“Rigor mortis had set in by the time police arrived,” Special Prosecutor Tony Clayton told the jury, watching their eyes as they viewed the photograph of the bloodied arm of Geralyn Barr DeSoto. Geralyn’s clenched fist, frozen in death away from her body, held her secret. “Geralyn was trying to tell us something. She was telling us how hard she fought. She was telling us who her killer is. ‘Right here,’ she said. ‘Right here I have the killer. Just open my hand. Just open my hand, and you’ll know who did it to me.’” Two months later: “Charlotte Murray Pace fought from one room of that apartment to the other,” Prosecutor John Sinquefield told jurors as they blinked tears away. “She clawed, she hit, she fought. As her young, strong heart pumped its last blood out of the holes he cut out of her, she fought. And in the fight, he took her life, her body. But he could not take her honor. She preserved her honor by the way she lived and the way she died. That fight is not over, ladies and gentlemen of the jury. Charlotte Murray Pace has brought her fight to you.” These crimes are vividly depicted in this first comprehensive book about Derrick Todd Lee. I’ve Been Watching You—The South Louisiana Serial Killer dramatically tells the story of Lee’s life and follows the timeline of his reign of terror over South Louisiana. Readers will become intimately acquainted with the seven victims who have been linked to Lee by DNA, along with the frustrated investigators who could not catch this diabolical killer. This recounting also details the murders of ten other women who were not connected by DNA, but whom these authors believe should be included on the list of Lee’s victims due to strong circumstantial evidence. There are many unanswered questions regarding these series of killings. How did Lee find his victims, and why did he choose them? Why didn’t the Multi-Agency Homicide Task Force believe he was the killer when his name was brought repeatedly to its attention? What evil possessed him to rape and murder so many women? All of these questions are answered as I’ve Been Watching You journeys for more than a decade through the small towns and swamps of South Louisiana to create a graphic accounting of Lee’s vicious rapes and homicides. I’ve Been Watching You vividly paints the portrait of this monster and the beautiful women who died as a result of his twisted compulsion to kill.