Beyond E Business
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Author | : Paul Grefen |
Publisher | : Routledge |
Total Pages | : 350 |
Release | : 2015-07-16 |
Genre | : Business & Economics |
ISBN | : 1317624882 |
In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today’s successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-business. This text provides invaluable insights of modern e-business integrated with networked business, going much further than the usual analysis of traditional e-business texts. Included is coverage of the Big Five—social media, mobile computing, big data, cloud computing, and the internet of things --as well as service-oriented business and technology. This essential text provides a compact roadmap to networked e-business for engineering, information systems or business students as well as professionals in the field.
Author | : Paul Grefen |
Publisher | : Routledge |
Total Pages | : 310 |
Release | : 2015-07-16 |
Genre | : Business & Economics |
ISBN | : 1317624904 |
In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today’s successful organizations are complex; they are part of dynamic business networks built on digital channels, going far beyond traditional e-business. This text provides invaluable insights of modern e-business integrated with networked business, going much further than the usual analysis of traditional e-business texts. Included is coverage of the Big Five—social media, mobile computing, big data, cloud computing, and the internet of things --as well as service-oriented business and technology. This essential text provides a compact roadmap to networked e-business for engineering, information systems or business students as well as professionals in the field.
Author | : Tom Funk |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 192 |
Release | : 2008-11-30 |
Genre | : Computers |
ISBN | : 0313351880 |
Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.
Author | : Rodolfo Melogli |
Publisher | : CreateSpace |
Total Pages | : 214 |
Release | : 2014-01-30 |
Genre | : Business & Economics |
ISBN | : 9781494964283 |
Ecommerce and Beyond is a simple, non-technical book for bricks-and-mortar shop owners, entrepreneurs and store sales managers who are ready to succeed online, or can't figure out why their ecommerce website is not selling as much as it should. In this book, Rodolfo Melogli explains his very basic yet effective ecommerce strategy. This practical 9-step, bullet-proof system has helped countless small and medium business owners across Ireland, the UK, the USA and Italy build and maintain profitable websites. The author shares all the up-to-date, expert knowledge and insights that ecommerce managers need to take charge of their online success . Ecommerce and Beyond combines the basics of internet marketing together with practical expert tips, so that online retailers can: Attract the right website traffic Engage and turn browsers into buyers Leverage referrals and product reviews Skyrocket online sales This book is not about web design. Plenty of shiny designer websites out there simply do not convert sales. Ecommerce and Beyond is about turning visitors into leads and browsers into buyers . That is the essence of good ecommerce marketing – having your website sell globally, 24/7, 365 days per year and automatically, even while you sleep, and without a degree in rocket science.
Author | : Stephen G. Diorio |
Publisher | : McGraw Hill Professional |
Total Pages | : 364 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780071376495 |
An overview of how technology is estimated to influence specific facets of marketing and sales; including suggestions for bettering your sales and marketing business. --
Author | : Marc J. Rosenberg |
Publisher | : John Wiley & Sons |
Total Pages | : 402 |
Release | : 2005-12-13 |
Genre | : Business & Economics |
ISBN | : 9780787982881 |
A follow-up to his best-selling E-Learning, Beyond E-Learning explains the most current thinking on how organizations learn and apply what they know to be successful, and explores the increasingly important role that technology plays, not as an end in itself but as a vital means to get there. The book also provides a clear path for helping to integrate learning—including e-learning—knowledge management, and performance support, and will help training professionals and the organizations they serve go beyond common myths and misconceptions about training and e-learning, focus training/learning activities directly on organizational know-how, and implement a framework that can (at last) be a catalyst for true organizational learning.
Author | : John Browne |
Publisher | : Weidenfeld & Nicolson |
Total Pages | : 383 |
Release | : 2010-02-08 |
Genre | : Biography & Autobiography |
ISBN | : 0297859188 |
An inspirational memoir from a remarkable leader. Once a lacklustre organisation, BP became one of the world's biggest, most successful and most admired companies in the new millennium. John Browne, the company's CEO for 12 years, invented the oil 'supermajor' and led the way on issues such as climate change, human rights and transparency. In BEYOND BUSINESS, Browne brings to life what he learned about leadership in a tough industry. His story encompasses the insights gained as he transformed a national company, challenged an entire industry and prompted political and business leaders to change. He takes us across the world on adventures that include going toe-to-toe with both tyrants and elected leaders, and involve engineering feats which in many ways rival those of going to the moon. And he shares his views on the true purpose of business and the leadership needed to tackle the grand challenges of our era. It is also a story of failure and human frailty, as Browne reveals how his private and public lives collided at frightening speed in full view of the world, prompting his abrupt resignation as CEO of BP.
Author | : David T. Bourgeois |
Publisher | : |
Total Pages | : 167 |
Release | : 2014 |
Genre | : Economics |
ISBN | : |
"Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.
Author | : Patricia B. Seybold |
Publisher | : Random House Business Books |
Total Pages | : 386 |
Release | : 1998 |
Genre | : Business & Economics |
ISBN | : 9780712680714 |
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.
Author | : BusinessNews Publishing, |
Publisher | : Primento |
Total Pages | : 28 |
Release | : 2013-02-15 |
Genre | : Business & Economics |
ISBN | : 2806222788 |
The must-read summary of Stephen Diorio's book: "Beyond e: 12 Ways Technology is Transforming Sales and Marketing Strategy". This complete summary of the ideas from Stephen Diorio's book "Beyond e" argues that the key marketing challenge of today is not simply adding an e-marketing department to the existing business. Good marketers are becoming much more proactive, using new technology to creatively grow market share and create entirely new revenue streams. In his book, the author explains how technology is evolving so rapidly that very few companies are actually taking full advantage of all the opportunities available to them. Smart marketers understand this and turn technology chaos into a competitive advantage. This summary will teach you how to use technology to come up with revenue engines that are faster and more efficient, allowing your company to grow faster than everyone else's. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Beyond e" and discover the key to keeping up with technology and what it can do for your marketing.