Betweenbrains
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| Author | : Matt Johnson |
| Publisher | : BenBella Books |
| Total Pages | : 243 |
| Release | : 2020-05-19 |
| Genre | : Business & Economics |
| ISBN | : 1950665232 |
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
| Author | : Fernando Vidal |
| Publisher | : Fordham Univ Press |
| Total Pages | : 267 |
| Release | : 2017-07-04 |
| Genre | : Science |
| ISBN | : 0823276082 |
This “interesting, informative, and provocative book” explores the pervasive influence of neuroscience and “the view that we are essentially our brains” (History and Philosophy of the Life Sciences). Being Brains offers a critical exploration of neurocentrism, the belief that “we are our brains,” which came to prominence in the 1990s. Encouraged by advances in neuroimaging, the humanities and social sciences have gravitated toward the brain as well, developing neuro-subspecialties in fields such as anthropology, aesthetics, education, history, law, sociology, and theology. Even in the business world, dubious enterprises such as “neuromarketing” and “neurobics” have emerged to take advantage of the heightened sensitivity to all things neuro. While neither hegemonic nor monolithic, the neurocentric view embodies a powerful ideology that is at the heart of some of today’s most important philosophical, ethical, scientific, and political debates. Being Brains examines the internal logic of this new ideology, as well as its genealogy and its main contemporary incarnations. Being Brains was chosen as the 2018 Outstanding Book in the History of the Neurosciences by the International Society for the History of the Neurosciences.
| Author | : Ning Zhong |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 248 |
| Release | : 2009-10-05 |
| Genre | : Computers |
| ISBN | : 3642049532 |
This volume contains the papers selected for presentation at The 2009 Inter- tional Conference on Brain Informatics (BI 2009) held at Beijing University of Technology, China, on October 22–24, 2009. It was organized by the Web Int- ligence Consortium (WIC) and IEEE Computational Intelligence Society Task Force on Brain Informatics (IEEE TF-BI). The conference was held jointly with The 2009 International Conference on Active Media Technology (AMT 2009). Brain informatics (BI) has emergedas an interdisciplinaryresearch?eld that focuses on studying the mechanisms underlying the human information proce- ing system (HIPS). It investigates the essential functions of the brain, ranging from perception to thinking, and encompassing such areas as multi-perception, attention,memory,language,computation,heuristicsearch,reasoning,planning, decision-making, problem-solving, learning, discovery, and creativity. The goal of BI is to develop and demonstrate a systematic approach to achieving an integrated understanding of both macroscopic and microscopic level working principles of the brain, by means of experimental, computational, and cognitive neuroscience studies, as well as utilizing advanced Web Intelligence (WI) centric information technologies. BI represents a potentially revolutionary shift in the way that research is undertaken. It attempts to capture new forms of c- laborative and interdisciplinary work. Following this vision, new kinds of BI methods and global research communities will emerge, through infrastructure on the wisdom Web and knowledge grids that enables high speed and d- tributed, large-scale analysis and computations, and radically new ways of sh- ing data/knowledge.
| Author | : Stephen Gislason MD |
| Publisher | : Persona Digital Books |
| Total Pages | : 244 |
| Release | : 2018-04-21 |
| Genre | : Health & Fitness |
| ISBN | : 1894787277 |
Understanding the human brain is essential to become a well-informed, modern citizen. As always, nonsense proliferates around popular topics. The author of the human Brain is a physician-writer, an expert navigator who can steer you away from nonsense, and help you understand practical details about brain function and disease. This is a big book with big ideas, so be prepared to read, re-read and then keep the book as reference. Read topics from the book by clicking links to the left. Dr. Gislason's Preface "My goal in writing this book is to provide a guide to intervention in disorders of brain function. The brain is the organ of the mind. Therefore, molecular influences that alter the function of brain are manifest as mental influences. Brains are delicate devices that need special care to work well. When brains do not function well, disorders of sensing, deciding, acting and remembering occur. Food is the major source of molecular influences on the brain and, therefore, on mind states. Finding and consuming food is the main business of all animal brains and remains the priority in the organization of human behavior. An integrated view of body/mind does not draw artificial boundaries among different events. Psyche does not affect Soma or vice versa. Psyche and Soma are one interacting whole system. Behavioral adaptation to environment is intermeshed with molecular adaptation. This means that mind and body interact with environment as a single integrated unit. Molecular events determine mind/body events just as mental or behavioral events determine molecular events. There is little argument that diseased arteries that carry blood to the brain lead toward the most prevalent and often the most devastating loss of brain function. High blood pressure and plugged arteries work together to produce strokes. Other brain diseases are not so obvious. The role of the environment and dietary problems in creating emotionally and mentally disturbed people has been underestimated or ignored. Bad environments and problems in the food supply can disturb brain function in entire populations. Bad chemicals are more powerful than good intentions and good ideas unless the good idea is to remove the bad chemicals from the environment. When a fish in an aquarium displays psychotic behavior, you do not call a fish psychiatrist; you check the oxygen concentration, temperature, and pH of the water. You have to clean the tank and change the fish diet. I regret the increasing use of psychotropic drugs. The aggressive marketing of drugs that affect the brain has become a major determinant of what people believe and how people behave. I was once an advocate of drug therapy, but now I believe that we are on the wrong track and advise against taking drugs that affect the mind. My work in philosophy takes the broadest view of the human experience and also focuses on the details of how our mind works. As a physician, I advocate practical solutions to brain dysfunction that are often ignored in medical practice. These are solutions that emphasize removing the causes of disease by improving the environment and the food supply. Download eBook in PDF format
| Author | : Georg Northoff |
| Publisher | : MIT Press |
| Total Pages | : 533 |
| Release | : 2024-08-06 |
| Genre | : Psychology |
| ISBN | : 0262552825 |
An argument for a Copernican revolution in our consideration of mental features—a shift in which the world-brain problem supersedes the mind-body problem. Philosophers have long debated the mind-body problem—whether to attribute such mental features as consciousness to mind or to body. Meanwhile, neuroscientists search for empirical answers, seeking neural correlates for consciousness, self, and free will. In this book, Georg Northoff does not propose new solutions to the mind-body problem; instead, he questions the problem itself, arguing that it is an empirically, ontologically, and conceptually implausible way to address the existence and reality of mental features. We are better off, he contends, by addressing consciousness and other mental features in terms of the relationship between world and brain; philosophers should consider the world-brain problem rather than the mind-body problem. This calls for a Copernican shift in vantage point—from within the mind or brain to beyond the brain—in our consideration of mental features. Northoff, a neuroscientist, psychiatrist, and philosopher, explains that empirical evidence suggests that the brain's spontaneous activity and its spatiotemporal structure are central to aligning and integrating the brain within the world. This spatiotemporal structure allows the brain to extend beyond itself into body and world, creating the “world-brain relation” that is central to mental features. Northoff makes his argument in empirical, ontological, and epistemic-methodological terms. He discusses current models of the brain and applies these models to recent data on neuronal features underlying consciousness and proposes the world-brain relation as the ontological predisposition for consciousness.
| Author | : Mark Pizzato |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 336 |
| Release | : 2016-02-22 |
| Genre | : Psychology |
| ISBN | : |
A new take on our bio-cultural evolution explores how the "inner theatre" of the brain and its "animal-human stages" are reflected in and shaped by the mirror of cinema. Vampire, werewolf, and ape-planet films are perennial favorites—perhaps because they speak to something primal in human nature. This intriguing volume examines such films in light of the latest developments in neuroscience, revealing ways in which animal-human monster movies reflect and affect what we naturally imagine in our minds. Examining specific films as well as early cave images, the book discusses how certain creatures on rock walls and movie screens express animal-to-human evolution and the structures of our brains. The book presents a new model of the human brain with its theatrical, cinematic, and animal elements. It also develops a theory of "rasa-catharsis" as the clarifying of emotions within and between spectators of the stage or screen, drawing on Eastern and Western aesthetics as well as current neuroscience. It focuses on the "inner movie theater" of memories, dreams, and reality representations, involving developmental stages, as well as the "hall of mirrors," ape-egos, and body-swapping identifications between human beings. Finally, the book shows how ironic twists onscreen—especially of contradictory emotions—might evoke a reappraisal of feelings, helping spectators to be more attentive to their own impulses. Through this interdisciplinary study, scholars, artists, and general readers will find a fresh way to understand the potential for interactive mindfulness and yet cathartic backfire between human brains—in cinema, in theater, and in daily life.
| Author | : Walter J. Freeman |
| Publisher | : Psychology Press |
| Total Pages | : 241 |
| Release | : 2014-03-05 |
| Genre | : Psychology |
| ISBN | : 1317779266 |
This monograph from a leading neuroscientist and neural networks researcher investigates and offers a fresh approach to the perplexing scientific and philosophical problems of minds and brains. It explains how brains have evolved from our earliest vertebrate ancestors. It details how brains provide the basis for successful comprehension of the environment, for the formulation of actions and prediction of their consequences, and for cooperating or competing with other beings that have brains. The book also offers observations regarding such issues as: * how and why people fall in and out of love; * the biological basis for experiencing feelings of love and hate; and * how music and dance have provided the ancestral technology for forming social groups such as tribes and clans. The author reviews the history of the mind-brain problem, and demonstrates how the new sciences of behavioral electrophysiology and nonlinear dynamics -- combined with the latest computer technology -- have made it possible for us to observe brains in action. He also provides an answer to the question: What happens to a stimulus after it enters the brain? The answer: The stimulus triggers the construction of a percept and is then washed away. All that we know is what our brains construct for us by neurodynamics. Brains are not logical devices that process information. They are dynamical systems that create meaning through interactions with the environment -- and each other. The book shows how the learning process by which brains construct meaning tends to isolate brains into self-centered worlds, and how nature has provided a remedy -- first appearing in mammals as a mechanism for pair-bonding -- to ensure reproduction of the young dependent on parents. The remedy is based in the neurochemistry of sex which serves to dissolve belief structures in order to open the way for new patterns of understanding and behavior. Individuals experience these changes in various ways, such as falling in love, collegiate indoctrination, tribal bonding, brain washing, political or religious conversions, and related types of socialization. The highest forms of meaning for humans come through these social attachments.
| Author | : Martine Hahn |
| Publisher | : Elsevier |
| Total Pages | : 412 |
| Release | : 2012-12-02 |
| Genre | : Science |
| ISBN | : 0323151531 |
Development and Evolution of Brain Size: Behavioral Implications contains the proceedings of a symposium entitled ""Development and Evolution of Brain Size: Behavioral Implications,"" held at William Paterson College in Wayne, New Jersey, in April 1978. The papers explore the relationship between evolution and development and its implications for brain size and behavior. This book is comprised of 18 chapters and begins with an overview of the brain-behavior relationship, with emphasis on the importance of brain size for behavior; the effects of genetic selection for brain size on brain substructures and behavior; and whether genetic and environmental manipulations of brain size have similar consequences. The next two chapters explain evolutionary theory and the evolution of the human brain as well as diversity in brain size. A general model for brain evolution that offers some synthetic possibilities for approaching the questions of brain evolution, size, allometry, and reorganization is then described. The correlation between cerebral indices and behavioral differences is also discussed, along with biochemical correlates of selective breeding for brain size. The results of an experiment that assessed the effects of early undernutrition on brain and behavior of developing mice are presented. This monograph should be of interest to students and practitioners in a wide range of disciplines, including evolutionary biology and clinical psychology.
| Author | : M. Chirimuuta |
| Publisher | : MIT Press |
| Total Pages | : 377 |
| Release | : 2024-03-05 |
| Genre | : Science |
| ISBN | : 0262548046 |
An exciting, new framework for interpreting the philosophical significance of neuroscience. All science needs to simplify, but when the object of research is something as complicated as the brain, this challenge can stretch the limits of scientific possibility. In fact, in The Brain Abstracted, an avowedly “opinionated” history of neuroscience, M. Chirimuuta argues that, due to the brain’s complexity, neuroscientific theories have only captured partial truths—and “neurophilosophy” is unlikely to be achieved. Looking at the theory and practice of neuroscience, both past and present, Chirimuuta shows how the science has been shaped by the problem of brain complexity and the need, in science, to make things as simple as possible. From this history, Chirimuuta draws lessons for debates in philosophy of science over the limits and definition of science and in philosophy of mind over explanations of consciousness and the mind-body problem. The Brain Abstracted is the product of a historical rupture that has become visible in the twenty-first century, between the “classical” scientific approach, which seeks simple, intelligible principles underlying the manifest complexity of nature, and a data-driven engineering approach, which dispenses with the search for elegant, explanatory laws and models. In the space created by this rupture, Chirimuuta finds grounds for theoretical and practical humility. Her aim in The Brain Abstracted is not to reform neuroscience, or offer advice to neuroscientists, but rather to interpret their work—and to suggest a new framework for interpreting the philosophical significance of neuroscience.
| Author | : Hao Huang |
| Publisher | : Frontiers Media SA |
| Total Pages | : 223 |
| Release | : 2017-03-07 |
| Genre | : |
| ISBN | : 2889451208 |
The human brain is extraordinary complex and yet its origin is a simple tubular structure. Rapid and dramatic structural growth takes place during the fetal and perinatal period. By the time of birth, a repertoire of major cortical, subcortical and white matter structures resembling the adult pattern has emerged, however there are continued maturational changes of the gray matter and white matter throughout childhood and adolescence and into adulthood. The maturation of neuronal structures provides the neuroanatomical basis for the acquisition and refinement of cognitive functions during postnatal development. Histological imaging has been traditionally dominant in understanding neuroanatomy of early brain development and still plays an unparalleled role in this field. Modern magnetic resonance imaging (MRI) techniques including diffusion MRI, as noninvasive tools readily applied to in vivo brains, have become an important complementary approach in revealing the detailed brain anatomy, including the structural connectivity between brain regions. In this research topic, we presented the most recent investigations on understanding the neuroanatomy and connectivity of human brain development using both histology and MRI. Modern advances in mapping normal developmental brain anatomy and connectivity should elucidate many neurodevelopmental disorders, ranging from rare congenital malformations to common disorders such as autism and attention deficit hyperactivity disorder (ADHD), which is a prerequisite for better diagnosis and treatment of these currently poorly understood diseases.
