Cannon Hill, Arkansas was a small community nestled in the Ozark Mountains. Two multi-billion dollar corporations, their families, and their corporate headquarters called Cannon Hill home. One of those corporations became the number one retail giant in the world. Before he became a person beloved by his fellow Americans and considered by millions to be a hero he was just Rudy Trend. Rudy was born in 1954 and raised by his widowed mother. Meager, would be descriptive of how the Trends struggled in a community of billionaires. At the age of sixteen he became best friends with a boy named Evan Wilson. Evan was the only son of the Director of Operations for the retail giant. The friendship that bonded two teenage boys existing in a world of the haves and have nots, set in motion, the most improbable future for Rudy. Bucking Trends is an epic tale filled with fevered anticipation, emotion, humor, tragedy, political satire, and unwavering patriotism. Follow the events that cause a young boy to evolve into one of the most influential and powerful men of a modern day America.