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| Author | : |
| Publisher | : |
| Total Pages | : 168 |
| Release | : 1992-08-24 |
| Genre | : |
| ISBN | : |
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
| Author | : Liz Wells |
| Publisher | : Psychology Press |
| Total Pages | : 432 |
| Release | : 2004 |
| Genre | : Art |
| ISBN | : 9780415307031 |
This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photographic images and ways of seeing. This new edition retains the thematic structure and text features of its predecessors but also expands coverage on photojournalism, digital imaging techniques, race and colonialism. The content is updated with additional international and contemporary examples and images throughout and the inclusion of colour photos. Features of this new edition include: *Key concepts and short biographies of major thinkers *Updated international and contemporary case studies and examples *A full glossary of terms, a comprehensive bibliography *Resource information, including guides to public archives and useful websites
| Author | : Jean-Noël Kapferer |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 576 |
| Release | : 2008 |
| Genre | : Business & Economics |
| ISBN | : 0749450851 |
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
| Author | : Jonathan E. Schroeder |
| Publisher | : Taylor & Francis |
| Total Pages | : 246 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780415355995 |
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
| Author | : T. C. Edwin Cheng |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 470 |
| Release | : 2010-03-11 |
| Genre | : Business & Economics |
| ISBN | : 3642043135 |
Quick Response (QR) policy is a market-driven business strategy in which supply chain members work together to react quickly to volatile market demand. Nowadays, with advances in information technologies (such as RFID and ERP systems), new challenges and opportunities arise for the application of QR. This handbook explores QR extensively with a view to discovering innovative QR measures that can help tackle the observed and emerging challenges. The book is organized into four parts, which include chapters on analytical modeling and analyses, information technologies, cases, reviews, and applications. This handbook provides new analytical and empirical results with valuable insights, which will not only help supply chain agents to better understand the latest applications of QR in business, but also help practitioners and researchers to know how to improve the effectiveness of QR using innovative methods.
| Author | : Ian Sadler |
| Publisher | : SAGE |
| Total Pages | : 289 |
| Release | : 2007-06-12 |
| Genre | : Business & Economics |
| ISBN | : 1848604734 |
For students who want to advance their understanding of company logistics and supply chains, the author examines how a number of firms in a supply chain work together to create a flow of products and services that satisfies end customers, whilst enabling all the manufacturing and service companies involved to grow profitably. Including the most recent concepts and theoretical advances to emerge from the field of logistics and supply chain management, this text informs and assists its readers with the aid of case studies and accompanying questions, diagrams, photos and an accompanying website.
| Author | : Tage Skjott-Larsen |
| Publisher | : Copenhagen Business School Press DK |
| Total Pages | : 472 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9788763001717 |
The world today faces global competition. The supply chain is a vital part of the globalization process. Presenting a global view of the scope and complexity of supply chain management, this book reflects the rapid change that has taken place within the supply chain and its environment. This third edition has been fully updated with recent changes in concepts, technology, and practice. Integration and collaboration are keywords in future competition. Firms must be agile and lean at the same time. The book gives an insightful overview of the conceptual foundations of the global supply chain, as well as current examples of the best practice of managing supply chains in a global context.
| Author | : Alan Rugman |
| Publisher | : OUP Oxford |
| Total Pages | : 234 |
| Release | : 2003-03-06 |
| Genre | : Business & Economics |
| ISBN | : 0191584266 |
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm. In each business network strategic leadership is provided by the flagship firm, which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. These business networks are usually located in the 'triad' regions of the European Union, North America, and Japan. There are strong cross-border network linkages within these regions, but less 'globalization' than regional economic integration. The theory of the flagship firm/five partners model is applied to the telecommunications, chemicals, automotive, and electronics sectors, amongst others, and the book reports on both empirical studies and field research of the international competitiveness of these sectors. The book will be of interest to academics, students, and professionals in the areas of international business, strategic management, political science, law, and sociology.
| Author | : Anthony Joseph Paul Cortese |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 204 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9780742524989 |
This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition
| Author | : Bill Donaldson |
| Publisher | : John Wiley & Sons |
| Total Pages | : 289 |
| Release | : 2007-05-21 |
| Genre | : Business & Economics |
| ISBN | : 0470028807 |
Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter
