Being The Shopper
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| Author | : Phil Lempert |
| Publisher | : John Wiley & Sons |
| Total Pages | : 257 |
| Release | : 2002-10-15 |
| Genre | : Business & Economics |
| ISBN | : 0471263737 |
Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." --Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" --Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, and picky-- and that my dynamics and demographics are constantly changing. So if you want me to buy something, you ought to try and understand me. reading Being the Shopper seems (to me) a real good place to start." --Barry Gibbons, former Chairman/CEO of Burger King author and entrepreneur "Rarely do you come across a book that's as meaningful to students and 25-year marketers alike. Being the Shopper delivers to both audiences by enlightening the reader on how to approach critical issues if you want to succeed in today's incredibly demanding environment. It's easy to talk about listening to the voice of your customer, but Mr. Lempert provides a refreshing guide as to how you really can do it." --Brian Perkins, Worldwide Chairman, Consumer Pharmaceuticals and Nutritionals Group, Johnson & Johnson "Is there anything more American than choice? We expect it, we demand it, we revel in it. Phil Lempert understands what your customers really want, and how you can help them find it." --Steve Rivkin, President, Rivkin & Associates coauthor, IdeaWise and Differentiate or Die
| Author | : Paco Underhill |
| Publisher | : |
| Total Pages | : 264 |
| Release | : 1999 |
| Genre | : Business & Economics |
| ISBN | : |
The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
| Author | : Sharon McGinley-Nally |
| Publisher | : Perfection Learning |
| Total Pages | : 0 |
| Release | : 1999-08 |
| Genre | : |
| ISBN | : 9780780792074 |
Just in time for their big Halloween party, Mrs. Pig wins a free five-minute shopping spree at the local supermarket. As she loads up her cart with goodies, young readers can polish their multiplication skills.
| Author | : Joni Meyer-Crothers |
| Publisher | : Penguin |
| Total Pages | : 152 |
| Release | : 2013-03-05 |
| Genre | : Reference |
| ISBN | : 110159523X |
In today’s economy, being money savvy is a necessity. For most American households cutting back on the things they love has become harder and harder to bear. But there are ways to get what you want at a fraction of the cost—if not free. With this book, extreme couponing expert Joni Meyer-Crothers explains precisely how she has managed to save thousands by clipping coupons, using them wisely and never paying full retail price for any product. She reveals what basic items you should never pay for (toothpaste, toothbrushes, razors, pasta, etc.), and teaches readers techniques to obtain coupons that do not cost a penny and turn them around to save big on groceries, cleaning items, hygienic supplies, and many other household products. Learn the basics of couponing, maximizing your savings, and thinking outside of the box when it comes to how you shop. With Extreme Couponing, there’s no reason to pay full price for the things you need in life.
| Author | : ESOMAR |
| Publisher | : John Wiley & Sons |
| Total Pages | : 654 |
| Release | : 2008-04-30 |
| Genre | : Business & Economics |
| ISBN | : 9780470517932 |
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
| Author | : Peter Coleman |
| Publisher | : Routledge |
| Total Pages | : 480 |
| Release | : 2007-06-07 |
| Genre | : Architecture |
| ISBN | : 1136366512 |
Shopping centers have become the most common of shopping environments and have influenced the make-up of cities around the world. However, in recent years, the enclosed "mall" has evolved and diversified with new types of retail environments that were developed to better suit their locale and meet public expectation. This design guide has over 600 illustrations that present the core values and considerations that make a successful retail center: location, catchment user needs, as well as access and layout. Covering everything from site master planning to the essentials of public facilities and the technical systems, this is essential reading for architects of contemporary shopping centers. A series of international examples showcasing different types of shopping environments are included to cover the wide range of designs that have occurred in recent years. From the "out of town" mall to retail parks and mixed use town center developments, the best of contemporary design is illustrated to provide both practical information and inspiration.
| Author | : Kevin Macnish |
| Publisher | : Routledge |
| Total Pages | : 265 |
| Release | : 2017-07-28 |
| Genre | : Philosophy |
| ISBN | : 1351669478 |
The Ethics of Surveillance: An Introduction systematically and comprehensively examines the ethical issues surrounding the concept of surveillance. Addressing important questions such as: Is it ever acceptable to spy on one's allies? To what degree should the state be able to intrude into its citizens' private lives in the name of security? Can corporate espionage ever be justified? What are the ethical issues surrounding big data? How far should a journalist go in pursuing information? Is it reasonable to expect a degree of privacy in public? Is it ever justifiable for a parent to read a child’s diary? Featuring case studies throughout, this textbook provides a philosophical introduction to an incredibly topical issue studied by students within the fields of applied ethics, ethics of technology, privacy, security studies, politics, journalism and human geography.
| Author | : United States. Patent and Trademark Office |
| Publisher | : |
| Total Pages | : 1546 |
| Release | : 1999 |
| Genre | : Patents |
| ISBN | : |
| Author | : Tina Lowrey |
| Publisher | : Psychology Press |
| Total Pages | : 317 |
| Release | : 2007-10-24 |
| Genre | : Business & Economics |
| ISBN | : 1136676414 |
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
| Author | : Roddy Mullin |
| Publisher | : Routledge |
| Total Pages | : 295 |
| Release | : 2016-04-01 |
| Genre | : Business & Economics |
| ISBN | : 1317055209 |
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver fast results for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.
