Behind the Scenes of Indie Film Marketing

Behind the Scenes of Indie Film Marketing
Author: Nicholas LaRue
Publisher: CRC Press
Total Pages: 238
Release: 2024-06-06
Genre: Performing Arts
ISBN: 1040022871

This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.

Behind the Scenes of Indie Film Marketing

Behind the Scenes of Indie Film Marketing
Author: Nicholas LaRue
Publisher: Routledgetaylor & Francis Group
Total Pages: 0
Release: 2024
Genre: Technology & Engineering
ISBN: 9781003399643

"This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity, with logical data-driven conclusions to provide an analysis of independent film promotion. The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers, and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of interviews from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more), prominent independent film critics, press relations who specialize in working with indie filmmakers, film festival directors, and podcasters. Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion"--

Indie Film Marketing

Indie Film Marketing
Author: Maria Johnsen
Publisher: Maria Johnsen
Total Pages: 253
Release:
Genre: Fiction
ISBN:

In my book 'Indie Film Marketing: Global Audience Strategies' I share tried and true methods for indie filmmakers to master the art of multilingual film promotion. With my passion for storytelling and many years experience in multilingual digital marketing and helping major player clients around the world and my own films, I reveal strategies to connect with audiences beyond the studio system. In today's digital era, the internet and social media offer powerful tools for indie filmmakers. Learn to navigate cyberspace, build engaging websites, and create compelling content to build a devoted community. Discover the power of multilingual film marketing, data-driven insights, and clickable ad campaigns. But remember, successful film marketing is about authenticity. Infuse your efforts with the passion that went into making the film to forge genuine connections. Embrace new tools and stay agile in the fast-paced world of digital marketing. Let’s leave no stone unturned in making our films go viral on global level. Ultimately, filmmaking and marketing are about touching hearts and minds. Let's embrace creativity and technology to craft unforgettable films and showcase them to the world. With case studies and a cinematic adventure, grab your director's chair and keyboard as we embark on this journey together!

Rise of the Filmtrepreneur

Rise of the Filmtrepreneur
Author: IFH Books
Publisher:
Total Pages:
Release: 2019-11-19
Genre:
ISBN: 9780578608655

It's harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with indie film is broken and there needs to be a change. The future of independent filmmaking is the entrepreneurial filmmaker or the Filmtrepreneur®. In Rise of the Filmtrepreneur® author and filmmaker Alex Ferrari breaks down how to actually make money with independent film projects and shows filmmakers how to turn their indie films into profitable businesses. This is not all theory, Alex uses multiple real-world case studies to illustrate each part of his method. this book shows you the step by step way to turn your filmmaking passion into a profitable career. If you are making a feature film, series or any kind of video content, The Filmtrepreneur® Method will set you up for success.

The Guerrilla Rep

The Guerrilla Rep
Author: Ben Yennie
Publisher: Ben Yennie
Total Pages: 214
Release: 2016-08-31
Genre:
ISBN: 9780692771860

The first and so far only book on Film Markets. A Film Market is the best place a filmmaker can go to get traditional, non-DIY Distribution. The first edition of this book was used as a text at more than ten film schools in the US, and the book has an endorsement from the host of the #1 Filmmaking podcast on iTunes, and advice from 8 distributors.

Lessons from the Set

Lessons from the Set
Author: Usher Morgan
Publisher:
Total Pages: 300
Release: 2021-10
Genre:
ISBN: 9781956769029

A comprehensive filmmaking guide that takes a cinephile's "Do It Yourself" approach to low-budget indie film production and distribution.

Guerrilla Film Marketing

Guerrilla Film Marketing
Author: Robert G. Barnwell
Publisher: Taylor & Francis
Total Pages: 390
Release: 2018-07-11
Genre: Performing Arts
ISBN: 1351018051

Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

Film Festival Secrets

Film Festival Secrets
Author: Christopher Holland
Publisher:
Total Pages: 178
Release: 2008-10
Genre: Performing Arts
ISBN: 9780971835610

Every year thousands of filmmakers like you unleash their newly completed movies upon the film festival circuit. Whether you're a first-timer with a comedy short or a seasoned veteran with a documentary feature, you all face the same set of problems. You all ask the same questions. You all want the pleasure of seeing your film play before a festival audience and gain the recognition it deserves. This is your book. Film Festival secrets will help you select the right festivals for your film, prepare your festival screener, save money on festival fees, create marketing collateral, and craft a screening sell out plan. And that's just the beginning.

Everything I Know About Business and Marketing, I Learned from the Toxic Avenger

Everything I Know About Business and Marketing, I Learned from the Toxic Avenger
Author: Jeffrey Sass
Publisher: Createspace Independent Publishing Platform
Total Pages: 148
Release: 2017-05
Genre:
ISBN: 9781544219240

An established and successful chief marketing officer and entrepreneur, once upon a time Jeff Sass spent seven years making low-budget action/horror films for legendary independent movie studio Troma, home of THE TOXIC AVENGER. It turns out there are a lot of similarities between filmmaking and starting companies, and the lessons Jeff learned making B-movies have served him well in the C-Suite. "Everything I Know about Business and Marketing, I Learned from The Toxic Avenger (One Man's Journey to Hell's Kitchen and Back)" is full of practical business and marketing insight and inspiration drawn from the often comical trials and tribulations of creating cult-classic independent films. Sass shares lessons learned from his experiences ranging from RABID GRANNIES to READING RAINBOW (yes, at one time Troma actually represented licensing rights to the Emmy Award-Winning PBS TV series!), and he cleverly turns his tales of moviemaking mayhem into useful nuggets of business and marketing wisdom applicable to any industry, including yours.

Sometimes I Trip on How Happy We Could Be

Sometimes I Trip on How Happy We Could Be
Author: Nichole Perkins
Publisher:
Total Pages: 256
Release: 2021-08-17
Genre:
ISBN: 9781538702741

A passionate, magnetic memoir that explores writer and podcast host Nichole Perkins's obsession with pop culture and the challenges of navigating relationships as a Black woman through feminism and Southern mores. Pop culture is the Pandora's Box of our lives. Racism, wealth, poverty, beauty, inclusion, exclusion, and hope -- all of these intractable and unavoidable features course through the media we consume. Examining pop culture's impact on her life, Nichole Perkins takes readers on a rollicking trip through the last twenty years of music, media and the internet from the perspective of one southern Black woman. She explores her experience with mental illness and how the TV series Frasier served as a crutch, how her role as mistress led her to certain internet message boards that prepared her for current day social media, and what it means to figure out desire and sexuality and Prince in a world where marriage is the only acceptable goal for women. Combining her sharp wit, stellar pop culture sensibility, and trademark spirited storytelling, Nichole boldly tackles the damage done to women, especially Black women, by society's failure to confront the myths and misogyny at its heart, and her efforts to stop the various cycles that limit confidence within herself. By using her own life and loves as a unique vantage point, Nichole humorously and powerfully illuminates how to take the best pop culture has to offer and discard the harmful bits, offering a mirror into our own lives.