Behavioral Foundation Of The Theory Of Consumer Choice Under Uncertainty
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Author | : Thodore Tsukahara (Jr.) |
Publisher | : |
Total Pages | : 0 |
Release | : 1970 |
Genre | : Economics |
ISBN | : |
"Much of microeconomic theory is cast in a normative cloak, in which guise the actors may conduct their economic lives as ideal citizens of an ideal world."--Page 1.
Author | : Theodore Tsukahara |
Publisher | : |
Total Pages | : 188 |
Release | : 1969 |
Genre | : Consumers |
ISBN | : |
Author | : Theodore Tsukahara |
Publisher | : |
Total Pages | : 406 |
Release | : 1969 |
Genre | : Consumers |
ISBN | : |
Author | : Jean-Jacques Laffont |
Publisher | : MIT Press |
Total Pages | : 312 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : 9780262121361 |
The Economics of Uncertainty and Information may be used in conjunction with Loffont's Fundamentals of Economics in an advanced course in microeconomics.
Author | : Donald A. Hantula |
Publisher | : Routledge |
Total Pages | : 305 |
Release | : 2014-01-21 |
Genre | : Business & Economics |
ISBN | : 1317850750 |
Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms. This book comprises articles originally published in the Journal of Organizational Behavior Management.
Author | : Menahem E. Yaari |
Publisher | : |
Total Pages | : 46 |
Release | : 1971 |
Genre | : Consumer behavior |
ISBN | : |
Author | : J. Baxter |
Publisher | : Springer |
Total Pages | : 265 |
Release | : 2016-07-27 |
Genre | : Business & Economics |
ISBN | : 1349226270 |
In recent years, work on what may broadly be described as 'behavioural economics' has expanded rapidly, and is now attracting the attention of leading figures in economics, such as Kenneth Arrow. Much of the work, however, has concentrated on particular aspects of individual and aggregate behaviour. The book attempts to construct a unified framework, showing both how behavioural variables form the basis of economic activity, and how behavioural and economic variables interact to determine individual and aggregate behaviour.
Author | : Gordon R. Foxall |
Publisher | : Taylor & Francis |
Total Pages | : 416 |
Release | : 2002 |
Genre | : Business & Economics |
ISBN | : 9780415196437 |
Author | : Eldar Shafir |
Publisher | : Princeton University Press |
Total Pages | : 532 |
Release | : 2013 |
Genre | : Business & Economics |
ISBN | : 0691137560 |
Includes bibliographical references and index.
Author | : D. Wade Hands |
Publisher | : |
Total Pages | : 29 |
Release | : 2010 |
Genre | : |
ISBN | : |
The paper argues that much of the theoretical work on consumer choice theory during the first third of the twentieth century actually addressed some of the same issues discussed in contemporary behavioral economics. This is not generally recognized because the discussion was tied up with the integrability question, the theoretical framework did not involve risky choice or expected utility theory, and the relevant evidence was introspective rather than experimental as it is today. The paper makes the case for the similarity and discusses why it is important to recognize it.