Be Unique Or Be Ignored
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| Author | : Marc H. Rudov |
| Publisher | : |
| Total Pages | : 166 |
| Release | : 2013-11 |
| Genre | : Business & Economics |
| ISBN | : 9780974501734 |
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
| Author | : Cal Newport |
| Publisher | : Grand Central Publishing |
| Total Pages | : 163 |
| Release | : 2012-09-18 |
| Genre | : Business & Economics |
| ISBN | : 1455509108 |
In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.
| Author | : Hugh MacLeod |
| Publisher | : Penguin |
| Total Pages | : 180 |
| Release | : 2009-06-11 |
| Genre | : Self-Help |
| ISBN | : 1101057726 |
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
| Author | : Mike Michalowicz |
| Publisher | : Penguin |
| Total Pages | : 305 |
| Release | : 2021-09-21 |
| Genre | : Business & Economics |
| ISBN | : 0593330633 |
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
| Author | : Jinna Sil Lo Jin |
| Publisher | : Wipf and Stock Publishers |
| Total Pages | : 194 |
| Release | : 2022-03-11 |
| Genre | : Religion |
| ISBN | : 1666709360 |
America gets more diverse than ever before, and it is our responsibility to respect this diversity before us. Although many people claim that diversity matters, there are so many marginalized people who have not been heard yet. Korean-speaking young people are one of them. They have been marginalized not only by the main culture but also by their own community. This study illuminates this hidden population and their stories as emerging adults with socially, emotionally, and spiritually unstable status. With a practical theology approach, this study provides not only about who are the Korean-speaking young adults but also what is the current praxis and how the immigrant community can have different imaginations about their future with these young people. Including data gathered survey and in-depth interviews, Ignored is the first comprehensive study that addresses Korean-speaking young people. By sharing unheard stories, this book invites us to understand our diverse community. Furthermore, this book brings new imagination of listening others who have been ignored.
| Author | : John L. Pollock |
| Publisher | : Princeton University Press |
| Total Pages | : 313 |
| Release | : 2014-07-14 |
| Genre | : Foreign Language Study |
| ISBN | : 1400856485 |
Most philosophical theories of language have assumed that statements (products of assertion) and propositions (objects of belief) are the same things. John L. Pollock denies this, maintaining that even when the speaker is perfectly sincere, what he is thinking need not be the same thing as what he is saying. Originally published in 1982. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
| Author | : Tom Fishburne |
| Publisher | : |
| Total Pages | : 214 |
| Release | : 2017-10-24 |
| Genre | : Marketing |
| ISBN | : 9780999070314 |
"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
| Author | : |
| Publisher | : Penn State Press |
| Total Pages | : 225 |
| Release | : |
| Genre | : |
| ISBN | : 0271040866 |
| Author | : Daryl Johnson |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 423 |
| Release | : 2012 |
| Genre | : Political Science |
| ISBN | : 1442218967 |
In 2008 there were 149 militia groups in the United States. In 2009, that number more than tripled to 512, and now there are nearly 600. In Right-Wing Resurgence, author Daryl Johnson offers a detailed account of the growth of right-wing extremism and militias in the United States and the ever-increasing threat they pose. The author is an acknowledged expert in this area and has been an intelligence analyst working for several federal agencies for nearly 20 years. The book is also a first-hand, insider's account of the DHS Right-Wing Extremism report from the person who wrote it. It is a truthful depiction of the facts, circumstances, and events leading up to the leak of this official intelligence assessment. The leak and its aftermath have had an adverse effect on homeland security. Because of its alleged mishandling of the situation, the Department's reputation has declined in the intelligence and law enforcement communities and the analytical integrity of the Office of Intelligence and Analysis was undermined. Most importantly, the nation's security has been compromised during a critical time when a significant domestic terrorist threat is growing. This book is replete with case studies and interviews with leaders which reveal their agendas, how they recruit, and how they operate around the country. It presents a comprehensive account of an ever-growing security concern at a time when this threat is only beginning to be realized, and is still largely ignored in many circles.
| Author | : Randy Jay Yarger |
| Publisher | : O'Reilly Media |
| Total Pages | : 522 |
| Release | : 1999 |
| Genre | : Computers |
| ISBN | : |
A guide to the SQL-based database applications covers installation, configuration, interfaces, and administration.
