Download Basics Of Marketing Ethics full books in PDF, epub, and Kindle. Read online free Basics Of Marketing Ethics ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : George G. Brenkert |
| Publisher | : Wiley-Blackwell |
| Total Pages | : 276 |
| Release | : 2008-03-03 |
| Genre | : Business & Economics |
| ISBN | : |
This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.
| Author | : Patrick E. Murphy |
| Publisher | : Taylor & Francis |
| Total Pages | : 213 |
| Release | : 2016-12-13 |
| Genre | : Business & Economics |
| ISBN | : 1317235657 |
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
| Author | : Cybellium Ltd |
| Publisher | : Cybellium Ltd |
| Total Pages | : 225 |
| Release | : 2024-10-26 |
| Genre | : Business & Economics |
| ISBN | : 1836791658 |
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
| Author | : Patrick E. Murphy |
| Publisher | : Pearson |
| Total Pages | : 292 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.
| Author | : Lawrence J. Gitman |
| Publisher | : |
| Total Pages | : 1455 |
| Release | : 2024-09-16 |
| Genre | : Business & Economics |
| ISBN | : |
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
| Author | : Andrew Kernohan |
| Publisher | : Broadview Press |
| Total Pages | : 266 |
| Release | : 2015-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1554811503 |
Business Ethics: An Interactive Introduction connects the academic to the practical, extracting the basic elements of rigorous philosophical ethics into a format that can be understood and applied in the business world. Concepts such as utility, duty, and sustainability are given practical value and connected to examples and methods familiar to business people. Classical ethical theories are surveyed, as are modern perspectives on justice, equality, and the environment. Where possible, quantitative examples and methods are used to show that ethics need not be subjective or vague. Kernohan provides an overview of the basic tools of ethical decision-making and shows how each can be used to resolve moral problems in business environments. Readers are then invited to apply those tools by completing a series of online exercises, receiving immediate objective feedback on their success. The book and its accompanying exercises thus work in concert, offering a unique opportunity for interactive self-directed learning.
| Author | : Quentin Langley |
| Publisher | : Business Expert Press |
| Total Pages | : 189 |
| Release | : 2020-09-18 |
| Genre | : Business & Economics |
| ISBN | : 1952538238 |
This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Ethics are not the same as morals. They are contextual and apply to specific relationships. This work explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics. Drawing on the work of philosophers, the work is nonetheless contemporary and practical.
| Author | : Samuel O. Idowu |
| Publisher | : Springer |
| Total Pages | : 0 |
| Release | : 2013-01-27 |
| Genre | : Business & Economics |
| ISBN | : 9783642280351 |
The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.
| Author | : Robert W. Kolb |
| Publisher | : SAGE Publications |
| Total Pages | : 8802 |
| Release | : 2018-03-27 |
| Genre | : Business & Economics |
| ISBN | : 1483381536 |
Thoroughly revised, updated, and expanded, The SAGE Encyclopedia of Business Ethics and Society, Second Edition explores current topics, such as mass social media, cookies, and cyber-attacks, as well as traditional issues including accounting, discrimination, environmental concerns, and management. The new edition also includes an in-depth examination of current and recent ethical affairs, such as the dangerous work environments of off-shore factories for Western retailers, the negligence resulting in the 2010 BP oil spill, the gender wage gap, the minimum wage debate and increasing income disparity, and the unparalleled level of debt in the U.S. and other countries with the challenges it presents to many societies and the considerable impact on the ethics of intergenerational wealth transfers. Key Features Include: Seven volumes, available in both electronic and print formats, contain more than 1,200 signed entries by significant figures in the field Cross-references and suggestions for further readings to guide students to in-depth resources Thematic Reader's Guide groups related entries by general topics Index allows for thorough browse-and-search capabilities in the electronic edition
| Author | : Bodo B. Schlegelmilch |
| Publisher | : Cengage Learning |
| Total Pages | : 0 |
| Release | : 1998 |
| Genre | : Business ethics |
| ISBN | : 9781861521910 |
Part of the Advanced Marketing Series, this work examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organizational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.
