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| Author | : Manfred Maier |
| Publisher | : Van Nostrand Reinhold |
| Total Pages | : 384 |
| Release | : 1980-10-01 |
| Genre | : Art |
| ISBN | : 9780671608200 |
Provides course descriptions and detailed illustrations and outlines teaching methods for an art program offered at the School of Design in Basel, Switzerland
| Author | : Robin Williams |
| Publisher | : Pearson Education |
| Total Pages | : 241 |
| Release | : 2015 |
| Genre | : Art |
| ISBN | : 0133966151 |
This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.
| Author | : William Lidwell |
| Publisher | : Rockport Pub |
| Total Pages | : 272 |
| Release | : 2010 |
| Genre | : Art |
| ISBN | : 1592535879 |
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
| Author | : Fiona Raven |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2017 |
| Genre | : Design |
| ISBN | : 9780994096920 |
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
| Author | : Wucius Wong |
| Publisher | : John Wiley & Sons |
| Total Pages | : 356 |
| Release | : 1993-09-16 |
| Genre | : Design |
| ISBN | : 9780471285526 |
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
| Author | : Nam P. Suh |
| Publisher | : Oxford University Press on Demand |
| Total Pages | : 401 |
| Release | : 1990 |
| Genre | : Technology & Engineering |
| ISBN | : 9780195043457 |
Here is a basic introduction to the principles of industrial design and their application in all phases of planning and production. It is intended to offer experienced instruction, based on scientific knowledge, in place of the intuitive approach to the field often encountered in engineering practice and education. The book presents basic principles and constitutes an exposition of these fundamental axioms and their application. The emphasis is on identifying problems in a clear, scientific manner, so that the correct solution may be arrived at regardless of the mathematical treatment involved. In particular, the importance of conceptualizing design approaches--a uniquely human, intellectual skill--is highlighted, since too often educators and engineers try to limit this process to computer techniques. Case studies are extensively presented to illustrate the significance as well as the use of the axioms in solving real problems. The work is based on extensive experience at M.I.T's Laboratory for Manufacturing and Productivity, where axiomatics is a major program. The goal of the program is to bring a scientific approach to the decision-making process related to manufacturing--an approach that facilitates rational design of processes and products, as well as the optimization of manufacturing systems.
| Author | : Daniel D. Gajski |
| Publisher | : Pearson |
| Total Pages | : 472 |
| Release | : 1997 |
| Genre | : Computers |
| ISBN | : |
This book is designed to facilitate a thorough understanding of fundamental principles without requiring readers to memorize an excess of confusing technological details. Rather than focusing on techniques for one particular phase of design, it covers the complete design process, from specification to manufacturing.
| Author | : Tom Geismar |
| Publisher | : HOW Books |
| Total Pages | : 256 |
| Release | : 2011-10-31 |
| Genre | : Design |
| ISBN | : 1440310327 |
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
| Author | : Elizabeth Resnick |
| Publisher | : John Wiley & Sons |
| Total Pages | : 270 |
| Release | : 2003-06-10 |
| Genre | : Design |
| ISBN | : 9780471418290 |
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
| Author | : Gerald F. Brommer |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : Art |
| ISBN | : 9781562906658 |
The Illustrated Elements of Art & Principles of Design has been developed for young students with large full color reproductions and clear explanations of each concept. Introductions to the elements of art and principles of design describe each concept with colorful illustrations, artwork, and photographs. Each individual concept is followed by hands–on activities to reinforce the students’ comprehension. 72 pages, concealed spiral wire binding. Document Viewer Friendly.
