Basic And Advanced Focus Groups
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| Author | : David L. Morgan |
| Publisher | : SAGE Publications |
| Total Pages | : 306 |
| Release | : 2018-07-13 |
| Genre | : Social Science |
| ISBN | : 1506327133 |
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
| Author | : Edward F. Fern |
| Publisher | : SAGE |
| Total Pages | : 268 |
| Release | : 2001-06-25 |
| Genre | : Reference |
| ISBN | : 9780761912491 |
Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.
| Author | : Claudia Puchta |
| Publisher | : SAGE |
| Total Pages | : 188 |
| Release | : 2004-02-28 |
| Genre | : Social Science |
| ISBN | : 9780761966913 |
| Author | : David W. Stewart |
| Publisher | : SAGE |
| Total Pages | : 204 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 9780761925835 |
| Author | : Caroline J. Oates |
| Publisher | : SAGE |
| Total Pages | : 105 |
| Release | : 2017-10-30 |
| Genre | : Social Science |
| ISBN | : 152641614X |
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
| Author | : Michael Bloor |
| Publisher | : SAGE |
| Total Pages | : 126 |
| Release | : 2001-03-08 |
| Genre | : Social Science |
| ISBN | : 9780761957430 |
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
| Author | : David L. Morgan |
| Publisher | : SAGE Publications |
| Total Pages | : 214 |
| Release | : 2018-07-13 |
| Genre | : Social Science |
| ISBN | : 1506327125 |
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
| Author | : Thomas L Greenbaum |
| Publisher | : SAGE |
| Total Pages | : 284 |
| Release | : 1998 |
| Genre | : Social Science |
| ISBN | : 9780761912538 |
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
| Author | : Sharon Vaughn |
| Publisher | : SAGE |
| Total Pages | : 188 |
| Release | : 1996-01-18 |
| Genre | : Education |
| ISBN | : 9780803958937 |
In this book the authors describe the specific steps to take in order to conduct focus groups in education and psychological settings. The reader is shown how to prepare for a focus group, create a moderator's guide and analyse the results.
| Author | : Martha Ann Carey |
| Publisher | : Routledge |
| Total Pages | : 119 |
| Release | : 2016-06-16 |
| Genre | : Psychology |
| ISBN | : 1315428369 |
In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing focus groups in research projects.
