At a time of increasing concern about ethics at the top, The Serving Leader calls for leadership that is both more moral and more effective than the ruthless, bottom-line approach that has brought disgrace to once-mighty organizations. The book takes a practical "action approach" to servant leadership-a concept espoused by Ken Blanchard, Stephen Covey and many others. In this second book in The Ken Blanchard series, the authors use a compelling story based on real people to make its five principles of servant leadership accessible to a wide audience. "An amazing new kind of book that will challenge and inspire." -Harvey Mackay, author of Swim with the Sharks without Being Eaten Alive