Bank Strategic Management And Marketing
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Author | : Derek F. Channon |
Publisher | : |
Total Pages | : 264 |
Release | : 1986-02-28 |
Genre | : Business & Economics |
ISBN | : |
Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Author | : Derek F. Channon |
Publisher | : |
Total Pages | : 406 |
Release | : 1989 |
Genre | : Bank management |
ISBN | : 9780471926054 |
Developed over a number of years at the International Banking Centre at the Manchester Business School, this text is concerned with strategic management and marketing in the banking industry with an emphasis on international corporate banking. It examines techniques of bank strategic planning and marketing based on working systems in leading banks. The importance of competition analysis and product development is also considered together with corporate financial service purchasing.
Author | : R. Eric Reidenbach |
Publisher | : |
Total Pages | : 264 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
Author | : Derek F. Channon |
Publisher | : John Wiley & Sons |
Total Pages | : 430 |
Release | : 1986 |
Genre | : Bank management |
ISBN | : |
This collection of case studies is designed to accompany the textbook, Bank Strategic Management and Marketing. The material, previously unpublished in any form elsewhere, results from several years of case research at the International Banking Centre at Manchester Business School.
Author | : Florian Mueller |
Publisher | : Springer Science & Business Media |
Total Pages | : 414 |
Release | : 2011-02-07 |
Genre | : Business & Economics |
ISBN | : 3834962090 |
Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
Author | : Johannes Wernz |
Publisher | : Springer Science & Business Media |
Total Pages | : 131 |
Release | : 2013-11-08 |
Genre | : Business & Economics |
ISBN | : 3642403743 |
Strategic planning, including the required quantitative methods, is an essential part of bank management and control. In this book capital, risk and yield are treated comprehensively and seamlessly. And a thorough introduction to the advanced methods of risk management for all sectors of banking is discussed. In addition, directly applicable concepts and data such as macroeconomic scenarios for strategic planning and stress testing as well as detailed scenarios for operational risk and advanced concepts for credit risk are presented in straightforward language. The book analyzes the effects of macroeconomic and regulatory developments such as the set of Basel III rules on planning, and it also presents and discusses the consequences for actively meeting these challenges, especially in terms of capital. A wealth of essential background information from practice, international observations and comparisons, along with numerous illustrative examples, make this book a useful resource for established and future professionals in bank management, risk/return management, controlling and accounting.
Author | : Johannes Wernz |
Publisher | : Springer Nature |
Total Pages | : 141 |
Release | : 2020-05-21 |
Genre | : Business & Economics |
ISBN | : 3030428664 |
This book discusses risk management, product pricing, capital management and Return on Equity comprehensively and seamlessly. Strategic planning, including the required quantitative methods, is an essential part of bank management and control. A thorough introduction to the advanced methods of risk management for Credit Risk, Counterparty Credit Risk, Market Risk, Operational Risk and Risk Aggregation is provided. In addition, directly applicable concepts and data such as macroeconomic scenarios for strategic planning and stress testing as well as detailed scenarios for Operational Risk and advanced concepts for Credit Risk are presented in straightforward language. The book highlights the implications and chances of the Basel III and Basel IV implementations (2022 onwards), especially in terms of capital management and Return on Equity. A wealth of essential background information from practice, international observations and comparisons, along with numerous illustrative examples, make this book a useful resource for established and future professionals in bank management, risk management, capital management, controlling and accounting.
Author | : A. Omarini |
Publisher | : Springer |
Total Pages | : 518 |
Release | : 2016-01-12 |
Genre | : Technology & Engineering |
ISBN | : 113739255X |
The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the traditional fundamentals of banking and fitting them into the modern times, where technology is pervasive and developments in the macro and micro scenarios have changed the landscape of the industry. It highlights that modern retail banking is a conscious step away from the past, and suggests that for banks to succeed in this field, they must step away from ad-hoc initiatives and instead encourage loyalty and a life-long confidence in each of their customers. This book will be of interest to those with in interest in retail banking, bank management, business models and strategies and financial services.
Author | : Dinçer, Hasan |
Publisher | : IGI Global |
Total Pages | : 497 |
Release | : 2013-10-31 |
Genre | : Business & Economics |
ISBN | : 1466646365 |
"This book explores the concept of a global industry through case studies, emerging research, and interdisciplinary perspectives applicable to a variety of fields in banking and finance"--Provided by publisher.
Author | : Douglas West |
Publisher | : Oxford University Press, USA |
Total Pages | : 613 |
Release | : 2010-03-25 |
Genre | : Business & Economics |
ISBN | : 0199556601 |
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.