・Balanced scorecard to keep dazzling beauty ・ I initiate you into the strategic idea method to lead the life to the good luck! ・ The strategic management technique to help a life design manage it, and introduce one kindly! ・ For the skill up of the working woman fitted for the globalization era! ・ For you who are looking for a gold partner of knowledge! Preface It is the strategic management technique called "the balanced scorecard" to want to recommend as one of intellectual skills that a woman expecting career up wants to wear by all means. "What is a balanced scorecard?" The balance scorecards were produced by Robert S Ｋaplan Professor of Harvard Busines School and David P. Norton of a consultant company. It becomes required management technique in practicing the strategic management in many companies. Including a major company of the whole world, it is introduced into a medium and small-sized business, a public organization and a government office, a hospital and shows a remarkable management effect. I love the balanced scorecard as a gold partner of smart knowledge deeply. You may be troubled every day in business society and have a hard time with working women looking for a breakthrough, there is the thought that I want to spread the ring of the balanced scorecard. With this book, I manage it with the basic structure as strategic management technique to help the skill up of the life design of the working woman and it is kind and introduces. I devise it to utilize a balanced scorecard by many case studies by the illustration practically. With this book, I extract a part of previously published my book and correct it. Furthermore, I introduce a representative thing of the world well-known strategic management technique and let balanced scorecard and these cooperate and constitute it so that a more strategic management can catch a hint to develop it. I can learn the strategic idea method systematically and in this way aim at what this book helps as a guidebook brightening your life as a valuable thing with many crops. I pray for having you wear the strategic idea method of the balanced scorecard eagerly to get on the wave of the globalization well, and to grow up as a working woman used in global society, and to build the life to glitter. December 25, 2013 author Table of contents Chapter 1 The gold partner that you are slender as for the balanced scorecard・・5 １－１ the real nature of the balance scorecard ・・6 １－２ mysterious cycle of the chain ・・9 １－３ It is smart and powerful like David Beckham for that is four viewpoint With the strategic map of ・・11 １－４ the key player of balanced scorecard ･・14 １－５ Strategy Map of balanced scorecard ･・16 １－６ The visualization by balanced scorecard ･・18 １－７ the performance power of balanced scorecard in the strategic map : KPI factor with the monitoring ･・20 １－８ Monitoring function of balanced scorecard 22 １－９ Brush up by review of KGI, KPI ,CSF factor ･・24 Chapter 2 Try to be filled with deep emotion with the strategic idea method in the world of the logic of the -SWOT analysis ･・27 ２－１ Classify SWOT factors into a strength and weakness, an opportunity and a menace ・28 ２－２ Try to experience the magic of the cross analysis ･・31 ２－３ Try to realize the power of the strategic map in SWOT analysis ・36 ２－４ Self-analysis and try to understand SWOT analysis ･・42 ２－５ Investigate a hint to transform itself into in own cross analysis ･・ 46 ２－６ Let's tries to design a shining strategic map ･・50 Chapter 3 Management tool of the magic that balanced scorecard brightens you ･・53 ３－１ Balanced scorecard to make survival by penniless life in the United States ･・54 ３－２ Balanced scorecard to challenge a barrier qualification ･・63 ３－３ Balanced scorecard to become the business person of the foreign company･・73 ３－４ Balanced scorecard to keep dazzling beauty ・・89 ３－５ Balanced scorecard for breakthroughs ･・97 ３－６ To make a balanced scorecard of the company ･・119 ３－７ The balanced scorecard which realizes a dream of your own ･・134 ３－.８ Practice step of the project of the balanced scorecard ･・140 ３－９ Project practice example of the balance scorecard ･・143 Chapter４ Strategic management technique to be good in global days of competition when intellect profits ･・149 ４－１ Competitive strategy of the Michael E.Porter ・・150 ４－２ Five force model of the Michael E.Porter ・・153 ４－３ Value chain of Michael E.Porter ・・156 ４－４ 4P & 4C of the strategic marketing ・・159 ４－５ Competition marketing strategy of Philip Kotler ・・162 ４－６ PPM of the Boston consulting group ・・165 ４－７ 7S of McKinsey ･・168 ４－８ A product, a market matrix and diversification strategy of H. Igor Ansoff ・・170 ４－９ Knowledge Management ・・173 ４－１０ Core Competence ・・176 ４－１１ Bench Marking ・・179 ４－１２ Product life Cycle ･・182