Baidu

Baidu
Author: ShinJoung Yeo
Publisher: Taylor & Francis
Total Pages: 74
Release: 2022-11-09
Genre: Social Science
ISBN: 1000816427

An in-depth exploration of the political economy of the Chinese technology company Baidu which, along with China’s other tech giants Alibaba and Tencent, has emerged as a leading global Internet company. Baidu – not Google – is the dominant search company in China, the largest Internet market in the world, whose impact on the political economy is no longer limited to China, but the broader global market, and in particular the US economy. This book outlines the intense competition within the search engine market and illustrates the inter-capitalist dynamic in the contemporary Chinese Internet sector, and highlights Baidu’s uniqueness on the global stage as it pivots to Artificial Intelligence (AI) and expands into other industrial sectors. ShinJoung Yeo offers a window into the intensifying geopolitical shaping of the global Internet industry, and the contention and collaboration among multinational firms and states to control the most dynamic capitalist economic sector – the Internet. An important and timely analysis for anyone interested in the political economy of the global media, communication, and information industries, and particularly those requiring a better understanding of the Internet industry in China.

Baidu SEO

Baidu SEO
Author: Véronique Duong
Publisher: John Wiley & Sons
Total Pages: 164
Release: 2017-07-31
Genre: Social Science
ISBN: 1786301113

SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.

Smart

Smart
Author: Frederic Martel
Publisher: HarperCollins
Total Pages: 432
Release: 2018-07-05
Genre: Social Science
ISBN: 935277017X

Digitization is accelerating globalization tenfold. Social networks have gone mobile: telephone, television and towns have gone 'smart'. How did China manage to create clones of Google, Facebook and YouTube, and build its own censored version of the Internet? How do Arab countries use social networks for their revolutions? Why is there no minister for communications in the US, and why does no one regulate the Internet there? From Silicon Valley to Tokyo, from South Africa to southern India, and all the way to Cuba and Gaza, this unprecedented investigation in the field covers the whole battle of the Internet and its future.Drawing on hundreds of interviews in about fifty countries, Frederic Martel examines the different 'Internets' on five continents. In so doing, he reveals that we are moving not only into a connected, globalized world, but also a territorialized one. Smart shows that the Internet has never been truly global, and that it will become increasingly local.