Autographic Design

Autographic Design
Author: Dietmar Offenhuber
Publisher: MIT Press
Total Pages: 293
Release: 2023-12-19
Genre: Computers
ISBN: 0262547023

An ambitious vision for design based on the premise that data is material, not abstract. Data analysis and visualization are crucial tools in today's society, and digital representations have steadily become the default. Yet, more and more often, we find that citizen scientists, environmental activists, and forensic amateurs are using analog methods to present evidence of pollution, climate change, and the spread of disinformation. In this illuminating book, Dietmar Offenhuber presents a model for these practices, a model to make data generation accountable: autographic design. Autographic refers to the notion that every event inscribes itself in countless ways. Think of a sundial, for example—a perfectly autographic device that displays information on itself. Inspired by such post-digital practices of visualization and evidence construction, Offenhuber describes an approach to visualization based on the premise that data is a material entity rather than an abstract representation. Emerson wrote, “Every act of the man inscribes itself in the memories of his fellows, and in his own manners and face.” In Autographic Design, Offenhuber introduces a model for design that emphasizes traces, imprints, and self-inscriptions, turning them into sensory displays. In an age where misinformation is harder and harder to identify, Autographic Design makes an urgent and persuasive case for a different approach that calls attention to the production of data and its connection to the material world.

Living Surfaces

Living Surfaces
Author: Abelardo Gil-Fournier
Publisher: MIT Press
Total Pages: 325
Release: 2024-06-25
Genre: Technology & Engineering
ISBN: 0262547953

An investigation of aesthetics and visualizations of planetary surfaces from an experimental media theory perspective. What if every vista, every island—indeed, every geographical feature on Earth—could be viewed as an art object? In Living Surfaces, Abelardo Gil-Fournier and Jussi Parikka explore how the surface of the Earth has, over the last two centuries, become known and perceived as an environment of images. Living Surfaces features a range of case studies from eighteenth-century experiments with and observations of vegetal matter, photosynthesis, and plant physiology to twenty-first-century machine vision and AI techniques of calculating agricultural and other landscape surfaces. Mapping these different scales of vegetal images, Gil-Fournier and Parikka help us understand core questions that pertain to the artistic and architectural reference points for the Anthropocene. With 42 black-and-white and full-color illustrations, Living Surfaces is an engaging and unique take on environmental surfaces as they come to occupy a central place in our understanding of planetary change.

Design, Form, and Chaos

Design, Form, and Chaos
Author: Paul Rand
Publisher: Yale University Press
Total Pages: 233
Release: 2017-01-01
Genre: Design
ISBN: 0300230915

Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.