Authority Marketing
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| Author | : Adam Witty |
| Publisher | : Forbesbooks |
| Total Pages | : 160 |
| Release | : 2018-05-03 |
| Genre | : Business & Economics |
| ISBN | : 9781946633132 |
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
| Author | : David Jenyns |
| Publisher | : |
| Total Pages | : 166 |
| Release | : 2016-06-01 |
| Genre | : |
| ISBN | : 9780646955643 |
In today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales.
| Author | : , empreender |
| Publisher | : Editora Bibliomundi |
| Total Pages | : 27 |
| Release | : 2021-12-16 |
| Genre | : Business & Economics |
| ISBN | : 1526031752 |
If you want to increase your sales and expand your outreach, you need to position yourself as an authority in your market.Authority marketing is about positioning your business in a way that you become the logical choice when someone is making the decision who to turn to for help, advice, products or services.Your goal is to become the go-to person in your niche, or at the very least, one of the first names that come to mind when someone thinks about who to turn to for help with specific topics.In this report you will learn best tips and strategies to gain the upper hand in your market by positioning yourself as an authority.
| Author | : Drew McLellan |
| Publisher | : Bookpress Publishing |
| Total Pages | : 0 |
| Release | : 2020-03 |
| Genre | : Business & Economics |
| ISBN | : 9781947305076 |
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
| Author | : John Hawkins |
| Publisher | : Scribl |
| Total Pages | : 34 |
| Release | : 2019-02-11 |
| Genre | : Education |
| ISBN | : 1633482561 |
Attract The Perfect Clients And Build The Strongest Authority In Your Niche In Easy Step. This is for consultants who takes their business seriously. You won't raise your sales and beat others consultant if can't have good clients, as showed in this course. If you are sick and tired of running around to find the right marketing strategy, then this book will satisfy you! In-Depth Effective...
| Author | : Philip Kotler |
| Publisher | : Amacom Books |
| Total Pages | : 196 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 9780814472958 |
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
| Author | : Lucy Werner |
| Publisher | : Practical Inspiration Publishing |
| Total Pages | : 197 |
| Release | : 2020-01-09 |
| Genre | : Business & Economics |
| ISBN | : 178860122X |
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
| Author | : Mike Saunders Mba |
| Publisher | : Createspace Independent Publishing Platform |
| Total Pages | : |
| Release | : 2016-09-12 |
| Genre | : |
| ISBN | : 9781537648675 |
In this book you will not find sales scripts or how to overcome objections, there are plenty of other books that cover that. What you will find, is how to use your platform of Authority Positioning to separate yourself from your competition so that you become the obvious choice. Authority Selling includes concepts based on cutting-edge research by social psychologists and infused with marketing psychology principles of: Authority, Social Proof, Scarcity and others taught by Dr. Robert B. Cialdini in his groundbreaking book: "Influence: The Psychology of Persuasion." To separate yourself from your competitors you must stand out. This can take on many different forms, but the most effective way is to stand out for being a credible Influence and Authority in your field. Research conducted by American social psychologist, Stanley Milgrim discovered "The marketplace will blindly believe the words of an expert." The power of this Milgram's Law is that you can become THE expert even if you are starting out from scratch, BUT you must know how to leverage this law with one from George Zipf. Zipf's Law says that "your ideal clients intentionally narrow their choices to those who are on top." You must understand how to leverage Milgram's Law and Zipf's Law along with your Authority Positioning Portfolio so that you can create a virtual "blockade" around your business to dramatically reduce your competitors from competing against you. Your prospects do not know what you know about your industry. Period. So when you can pre-frame your expertise with educational pieces of content from a radio or podcast interview, media mentions in news stories or the fact that you are a published author on the exact topic your target audience is in need of solving...you are pre-framed immensely with Authority Positioning! Based on the NLP concept of Framing, a "Pre-Frame" is a powerful approach that allows you to strategically and subtlety let your target audience know what is going to happen and how they should think about it. When this is done in advance of them connecting with you, whether days or minutes, you are positioned as a credible Authority. Using this approach, you have the unique ability to use this science of setting your prospect's buying behavior."
| Author | : Stephanie Chandler |
| Publisher | : |
| Total Pages | : 230 |
| Release | : 2012-01-31 |
| Genre | : Electronic commerce |
| ISBN | : 9781935953289 |
Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.
| Author | : Brian Ainsley Horn |
| Publisher | : Ainsley & Allen Publishing |
| Total Pages | : 133 |
| Release | : 2017-01-11 |
| Genre | : Business & Economics |
| ISBN | : 0997585528 |
What is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing. Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled awareness. Authority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry. This authority status then allows them to dramatically amplify their message and convert their new audience into higher paying customers. In other words, it’s the process for positioning yourself as an authority, or even a celebrity, in your marketplace. NeuroAuthority is the science of creating authority positioning in the subconscious area that is below the levels of controlled awareness. It’s using the proven tools of neuroscience to determine why we deem one person as an “expert” over another and then applying the research so you can use it to get more clients. Traditional methods used by marketers won’t trigger decisions at a subconscious level. They just use whatever the “shiny button” is at the moment, and hope that it will work. Instead, they should use a scientific approach to capture insights that predict why prospects will choose to follow, respect, and eventually buy from one person over another. In his latest book, Best Selling Author and Entrepreneur, Brian Ainsley Horn reveals the concept of NeuroAuthority and uses case studies to back up his findings. He also provides actionable applications of it for entrepreneurs, small business owners, and professionals.
