Audiology Marketing In A Digital World
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| Author | : National Academies of Sciences, Engineering, and Medicine |
| Publisher | : National Academies Press |
| Total Pages | : 325 |
| Release | : 2016-10-06 |
| Genre | : Medical |
| ISBN | : 0309439264 |
The loss of hearing - be it gradual or acute, mild or severe, present since birth or acquired in older age - can have significant effects on one's communication abilities, quality of life, social participation, and health. Despite this, many people with hearing loss do not seek or receive hearing health care. The reasons are numerous, complex, and often interconnected. For some, hearing health care is not affordable. For others, the appropriate services are difficult to access, or individuals do not know how or where to access them. Others may not want to deal with the stigma that they and society may associate with needing hearing health care and obtaining that care. Still others do not recognize they need hearing health care, as hearing loss is an invisible health condition that often worsens gradually over time. In the United States, an estimated 30 million individuals (12.7 percent of Americans ages 12 years or older) have hearing loss. Globally, hearing loss has been identified as the fifth leading cause of years lived with disability. Successful hearing health care enables individuals with hearing loss to have the freedom to communicate in their environments in ways that are culturally appropriate and that preserve their dignity and function. Hearing Health Care for Adults focuses on improving the accessibility and affordability of hearing health care for adults of all ages. This study examines the hearing health care system, with a focus on non-surgical technologies and services, and offers recommendations for improving access to, the affordability of, and the quality of hearing health care for adults of all ages.
| Author | : Brian Taylor |
| Publisher | : Plural Publishing |
| Total Pages | : 393 |
| Release | : 2015-04-01 |
| Genre | : Medical |
| ISBN | : 1597567965 |
Marketing in an Audiology Practice provides a unique, in-depth look into all facets of marketing and is a must-have for audiologists looking to market themselves and grow their business. It demonstrates how marketing and branding are instrumental to the long-term sustainability of an audiology or hearing instrument dispensing practice. It is written for two audiences: graduate students who often do not get enough exposure to business-related coursework during their graduate school tenure and experienced audiologists who are looking for some material of a practical nature. This practical text strives to further the autonomy of the profession by presenting an A-to-Z approach for creating and implementing marketing plans and budgets in both for-profit and not-for-profit settings. Additionally, a key focus of this text is how to incorporate new and emerging social media tools as part of a comprehensive marketing strategy to appeal to a broader patient base.
| Author | : Michael Valente |
| Publisher | : Thieme |
| Total Pages | : 201 |
| Release | : 2011-01-01 |
| Genre | : Medical |
| ISBN | : 1604063580 |
The core audiology information you need for the otolaryngology Boards Audiology Answers for Otolaryngologists will help otolaryngology residents master the often troublesome audiology component of their Board exam. In a concise, accessible FAQ format designed to quickly crystallize and reinforce must-know audiology concepts, the expert authors answer the audiology questions most commonly asked by otolaryngology residents. Features: FAQ format provides rapid access to key information on psychoacoustics, audiometric testing, amplification, and vestibular evaluation Incisive questions culled from the authors' experience in the clinic High-quality photographs throughout - depicting equipment and equipment calibration, plus numerous audiograms, charts, and tables - enhance the text This is an essential Board review resource for otolaryngology residents. It also serves as a quick clinical reference for the busy otolaryngologist, audiologist, or speech language pathologist in daily practice.
| Author | : Geoffrey Cooling |
| Publisher | : |
| Total Pages | : 258 |
| Release | : 2020-03-28 |
| Genre | : |
| ISBN | : |
If you are in the market to buy hearing aids, you need to read this book first. This is the only hearing aid book you will ever need. The Little Book of Hearing Aids has been updated to reflect the new hearing aids from the major brands. If you or someone you know is looking to buy hearing aids, well then this book will give them the information they need to do so with confidence.I have updated the book adding new hearing aids from the big brands, and added further sections on the changing face of hearing aid provision and what it could mean for you.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 689 |
| Release | : 2021-01-15 |
| Genre | : Medical |
| ISBN | : 1799881075 |
Telemedicine, which involves electronic communications and software, provides the same clinical services to patients without the requirement of an in-person visit. Essentially, this is considered remote healthcare. Though telemedicine is not a new practice, it has become an increasingly popular form of healthcare delivery due to current events, including the COVID-19 pandemic. Not only are visits being moved onto virtual platforms, but additional materials and correspondence can remain in the digital sphere. Virtual lab results, digital imaging, medical diagnosis, and video consultations are just a few examples that encompass how telemedicine can be used for increased accessibility in healthcare delivery. With telemedicine being used in both the diagnosis and treatment of patients, technology in healthcare can be implemented at almost any phase of the patient experience. As healthcare delivery follows the digital shift, it is important to understand the technologies, benefits and challenges, and overall impacts of the remote healthcare experience. The Research Anthology on Telemedicine Efficacy, Adoption, and Impact on Healthcare Delivery presents the latest research on best practices for adopting telehealth into medical practices and its efficacy and solutions for the improvement of telemedicine, as well as addresses emerging challenges and opportunities, including issues such as securing patient data and providing healthcare accessibility to rural populations. Covering important themes that include doctor-patient relationships, tele-wound monitoring, and telemedicine regulations, this book is essential for healthcare professionals, doctors, medical students, academic and medical libraries, medical technologists, practitioners, stakeholders, researchers, academicians, and students interested in the emerging technological developments and solutions within the field of telemedicine.
| Author | : Saunders, Elaine |
| Publisher | : IGI Global |
| Total Pages | : 305 |
| Release | : 2019-01-18 |
| Genre | : Medical |
| ISBN | : 1522581928 |
Tele-audiology, a blanket term for digital health solutions in audiology and auditory rehabilitation, including education and training, has recently been gaining pace, partly driven by commercial developments in remote otoscopy, remote audiometry, and hearing aids that can be adjusted by a remote professional. Due to these advances, clinicians have the potential to expand their practices and better serve patients in rural areas. However, audiologists are reluctant to use tele-audiology. Tele-Audiology and the Optimization of Hearing Healthcare Delivery is a collection of innovative research on the methods and applications of technologies that advance audiology and auditory rehabilitation, and allows healthcare providers to offer hearing healthcare at a distance and in a manner that provides appropriate outcomes and reduces delivery costs. This publication examines research findings from real-world experience of tele-audiology and covers topics including eHealth, security management, and internet interventions. It is ideally designed for audiologists, speech pathologists, care providers, medical professionals, academicians, and researchers.
| Author | : Todd A. Ricketts |
| Publisher | : Plural Publishing |
| Total Pages | : 905 |
| Release | : 2017-12-31 |
| Genre | : Medical |
| ISBN | : 1635500583 |
Essentials of Modern Hearing Aids: Selection, Fitting, and Verification is a comprehensive textbook, ideal for graduate-level amplification courses in audiology programs. It also is the ultimate go-to reference for anyone fitting and dispensing hearing aids. This is truly an "A to Z" textbook, with topics including audiologic prefitting testing, needs assessment and treatment planning, hearing aid selection, verification, orientation and counseling, post-fitting follow-up, and real-world validation. Moreover, a substantial portion of the book reviews the underlying up-to-date design and function of digital hearing aid components, circuitry and processing, the wide assortment of hearing aid features, and the many algorithms that make these features work successfully. The world-renowned authors have included numerous prefitting and post-fitting tests that can be conducted along with step-by-step protocols for their administration and scoring. They also review the selection of hearing aid styles and fitting arrangements, explain the process of obtaining an ear impression, and making critical decisions regarding earmolds and hearing aid plumbing. Essentials of Modern Hearing Aidsprovides guidance for selecting prescriptive fitting approaches and detailed protocols for the use of behavioral measures and real-ear speech mapping to both verify the fitting and assess special hearing aid features. Follow-up care and validation options also are reviewed, with detailed guidelines for using a wide range of outcome measures. Key Features Included throughout the text are short paragraphs identified as "Technical Tips," "Key Concepts," "Things to Remember," "Points to Ponder," and "Soapbox" for quick reference.The text covers both foundation and direct clinical application.The veteran authors have over 100 years of combined experience in day-to-day patient care and clinical research.The book is infused with humor throughout! Written in an accessible and easy-to-read style, this text includes not only reference information, but also tools supported by research and clinical experience. The information is presented in a way that is both accessible to clinical students with little experience in the field and with enough depth for even the serious hearing aid researcher. The text is also appropriate as a handy companion for busy clinicians - a friendly resource where they can quickly find critical information needed for the next patient. *Disclaimer: Please note that ancillary content (such as documents, audio, and video, etc.) may not be included as published in the original print version of this book.
| Author | : Gamini Gunawardane |
| Publisher | : World Scientific |
| Total Pages | : 515 |
| Release | : 2020-06-05 |
| Genre | : Business & Economics |
| ISBN | : 9813279532 |
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
| Author | : Edith L. R. Corliss |
| Publisher | : |
| Total Pages | : 24 |
| Release | : 1951 |
| Genre | : Hearing aids |
| ISBN | : |
| Author | : Ronny Baierl |
| Publisher | : Springer |
| Total Pages | : 208 |
| Release | : 2019-08-02 |
| Genre | : Business & Economics |
| ISBN | : 3030201384 |
Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.
