Attention! This Book Will Make You Money

Attention! This Book Will Make You Money
Author: Jim F. Kukral
Publisher: John Wiley & Sons
Total Pages: 306
Release: 2010-07-16
Genre: Business & Economics
ISBN: 0470880686
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Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

At Attention

At Attention
Author: Annabeth Albert
Publisher: Carina Press
Total Pages: 180
Release: 2017-04-10
Genre: Fiction
ISBN: 1488022623
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“At Attention is a story of healing, of hope, of that rush of new attraction, of friendship, trust building, letting go, and realizing that you can’t control your heart even when you have binders and lists to control everything else in your life.” —Guilty Pleasures Book Reviews Lieutenant Apollo Floros can ace tactical training missions, but being a single dad to his twin daughters is more than he can handle. He needs live-in help, and he’s lucky a friend’s younger brother needs a place to stay. He’s surprised to see Dylan all grown up with a college degree…and a college athlete’s body. Apollo’s widowed heart may still be broken, but Dylan has his blood heating up. It’s been eight years since the teenage Dylan followed Apollo around like a lovesick puppy, and it’s time he showed Lieutenant Hard-to-Please that he’s all man now—an adult who’s fully capable of choosing responsibility over lust. He can handle Apollo’s muscular sex appeal, but Apollo the caring father? Dylan can’t afford to fall for that guy. He’s determined to hold out for someone who’s able to love him back, not someone who only sees him as a kid brother. Apollo is shocked by the intensity of his attraction to Dylan. Maybe some no-strings summer fun will bring this former SEAL back to life. But the combination of scorching desire and warm affection is more than he’d expected, and the emotion between them scares him senseless. No fling lasts forever, and Apollo will need to decide what’s more important if he wants to keep Dylan in his life—his past or his future. Out of Uniform Book 1: Off Base Book 2: At Attention Book 3: On Point Book 4: Wheels Up Book 5: Squared Away Book 6: Tight Quarters Book 7: Rough Terrain Also by Annabeth Albert: Shore Leave Book 1: Sailor Proof Book 2: Sink or Swim Hotshots Book 1: Burn Zone Book 2: High Heat Book 3: Feel the Fire Book 4: Up in Smoke

The Psychology of Attention

The Psychology of Attention
Author: Harold Pashler
Publisher: MIT Press
Total Pages: 516
Release: 1999-07-26
Genre: Psychology
ISBN: 9780262661560
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In the past two decades, attention has been one of the most investigated areas of research in perception and cognition. However, the literature on the field contains a bewildering array of findings, and empirical progress has not been matched by consensus on major theoretical issues. The Psychology of Attention presents a systematic review of the main lines of research on attention; the topics range from perception of threshold stimuli to memory storage and decision making. The book develops empirical generalizations about the major issues and suggests possible underlying theoretical principles. Pashler argues that widely assumed notions of processing resources and automaticity are of limited value in understanding human information processing. He proposes a central bottleneck for decision making and memory retrieval, and describes evidence that distinguishes this limitation from perceptual limitations and limited-capacity short-term memory.

ATTENTION

ATTENTION
Author: Joshua Cohen
Publisher: Random House
Total Pages: 576
Release: 2018-08-14
Genre: Literary Collections
ISBN: 0399590226
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“Attention reveals a fresh, vital literary voice as it covers seemingly every imaginable topic relating to modern life.”—Entertainment Weekly “Joshua Cohen may be America’s greatest living writer.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan. Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to show us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed—a handbook for anyone hoping to bring the wisdom of the past into the culture of the future. Praise for ATTENTION “Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.”—The Washington Post “Cause for celebration and close study . . . [Cohen] will hunt after neglected shards of the past, minor histories, and charge them with an immediacy in the present. . . . He is experimenting with the essay form much more, and more cleverly, than any major American writer today.”—The Wall Street Journal “In Attention, Joshua Cohen makes an eclectic argument for how to improve our lives. . . . [He] tackles a surprising range of subjects to underline distraction’s role in our fraught predicament and to argue that paying attention could help us get out of it. . . . When it comes to making sense of our times with verve and imagination, few authors are more rewarding.”—Financial Times

Effortless Attention

Effortless Attention
Author: Brian Bruya
Publisher: MIT Press
Total Pages: 459
Release: 2010-04-09
Genre: Medical
ISBN: 0262013843
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The phenomena of effortless attention and action and the challenges they pose to current cognitive models of attention and action.

Attention

Attention
Author: Wayne Wu
Publisher: Routledge
Total Pages: 326
Release: 2014-04-24
Genre: Philosophy
ISBN: 1317693973
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Attention is a fundamental feature of the mind yet has languished in the backwaters of philosophy. Recent years, however, have witnessed a resurgence of philosophical interest in attention, driven by recognition that it is closely connected to consciousness, perception, agency, thought, justification and introspection. As is becoming clear, attention has a rich philosophical significance. This is the first book to provide a systematic overview and assessment of different empirical and philosophical aspects of attention. Wayne Wu discusses the following central topics and problems: major experiments and theories of attention in psychology since the 1950s the neuroscience of attention, including basic mechanisms and models attention’s intimate relation to agency the phenomenology of attention attention as a gatekeeper for consciousness attention as the basis for perception-based thought about objects the role of attention in the justification of belief attention in introspection of consciousness. A key feature of the book is its skilful analysis of the empirical work on attention, and how this relates to philosophy. Additional features include chapter summaries, annotated further reading and a glossary, making this an ideal starting point for anyone studying attention for the first time, as well as being suitable for more advanced students and researchers in psychology, cognitive science, and philosophy.

Attention

Attention
Author: Addie Johnson
Publisher: SAGE
Total Pages: 489
Release: 2004
Genre: Psychology
ISBN: 0761927611
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Attention: Theory and Practice provides a balance between a readable overview of attention and an emphasis on how theories and paradigms for the study of attention have developed. The book highlights the important issues and major findings while giving sufficient details of experimental studies, models, and theories so that results and conclusions are easy to follow and evaluate. Rather than brushing over tricky technical details, the authors explain them clearly, giving readers the benefit of understanding the motivation for and techniques of the experiments in order to allow readers to think through results, models, and theories for themselves. Attention is an accessible text for advanced undergraduate and graduate students in psychology, as well as an important resource for researchers and practitioners interested in gaining an overview of the field of attention.

The Attention Merchants

The Attention Merchants
Author: Tim Wu
Publisher: Vintage
Total Pages: 417
Release: 2016-10-18
Genre: Business & Economics
ISBN: 0385352026
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From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Got Your Attention?

Got Your Attention?
Author: Sam Horn
Publisher: Berrett-Koehler Publishers
Total Pages: 240
Release: 2015-04-06
Genre: Business & Economics
ISBN: 1626562520
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A communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions. Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your “secret sauce” to getting funded, hired, elected, promoted or referred. “These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.” —Miki Agrawal, one of Forbes’s “Top 20 Millennials on a Mission” and founder of THINX “Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human “If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly earn respect so people are motivated to listen.” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak “A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School “Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.” —Keith Ferrazzi, author of the #1 bestseller Never Eat Alone

How Attention Works

How Attention Works
Author: Stefan Van Der Stigchel
Publisher: MIT Press
Total Pages: 148
Release: 2019-03-12
Genre: Psychology
ISBN: 0262039265
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How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking icons that tempt us to click. Often they succeed in distracting us from what we are supposed to be doing. In How Attention Works, Stefan Van der Stigchel explains the process of attention and what the implications are for our everyday lives. The visual attention system is efficient, Van der Stigchel writes, because it doesn't waste energy processing every scrap of visual data it receives; it gathers only relevant information. We focus on one snippet of information and assume that everything else is stable and consistent with past experience; that's why most people miss even the most glaring continuity errors in films. If an object doesn't meet our expectations, chances are we won't see it. Van der Stigchel makes his case with examples from real life, explaining, among other things, the limitations of color perception (and why fire trucks shouldn't be red); the importance of location (security guards and radiologists, for example, have to know where to look); the attention-getting properties of faces and spiders; what we can learn from someone else's eye movements; why we see what we expect to see (magicians take advantage of this); and visual neglect and unattended information.