Aspirational Chinese In Competitive Social Repositionings
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| Author | : Jia Gao |
| Publisher | : Anthem Press |
| Total Pages | : 196 |
| Release | : 2023-08-08 |
| Genre | : Social Science |
| ISBN | : 183998290X |
In the past four or so decades, a significant amount of research efforts has been made to examine the rapid and constant social changes in China. However, most of the literature has focused on either macro- or micro-level issues, and what has not been adequately analysed is how the majority of ordinary people has reacted to and influenced the changes. This inadequacy has affected our understanding of Chinese society, its dynamics and the changing trends. Drawing upon a new perspective of competitive social repositioning, and the evidence recorded in numerous recent publications and interview data, this book seeks to re-examine the ever-changing, but under-researched, societal dynamics driving social transformations in China from 1964, when the communist heir narrative was rebranded and utilised, to 2000, when Jiang Zemin formulated the Three-Represents theory to modify the ideological political thinking of China’s ruling elites. This analysis focuses on how a high proportion of aspirational citizens have kept repositioning themselves in China’s changing distributions of social resources and social structure, how their attitudes and behaviours have been shaped over time, what characteristics of their choices are at different stages, and how their preferences have resulted in the zig-zag patterns of China’s recent social change.
| Author | : Anthony G. Bennett |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 481 |
| Release | : 2009-06-19 |
| Genre | : Business & Economics |
| ISBN | : 0071626158 |
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
| Author | : Jia Gao |
| Publisher | : Routledge |
| Total Pages | : 218 |
| Release | : 2016-07-22 |
| Genre | : Political Science |
| ISBN | : 1317127625 |
Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined. This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations. It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West. Special attention is given to the changing nature of globalised media in both China and Western nations, and how globalised media is influencing, shaping and changing international politics. The contributions delve deeply into both theory and practice, and focus especially upon the analysis of several key aspects of the issue from both Chinese and Western perspectives. This combination of approaches distinguishes the volume from most other published works on the topic, and greatly enriches our knowledge base in this important contemporary field.
| Author | : Alessandra Mezzadri |
| Publisher | : Anthem Press |
| Total Pages | : 260 |
| Release | : 2021-02-15 |
| Genre | : Social Science |
| ISBN | : 1785274511 |
Marx in the Field is a unique edited collection illustrating the relevance of the Marxian method to study contemporary capitalism and the global development process. Essays in the collection bring Marx ‘to the field’ in three ways. They illustrate how Marxian categories can be concretely deployed for field research in the global economy, they analyse how these categories may be adapted during fieldwork and they discuss data collection methods supporting Marxian analysis. Crucially, many of the contributions expand the scope of Marxian analysis by combining its insights with those of other intellectual traditions, including radical feminisms, critical realism and postcolonial studies. The book defines the possibilities and challenges of fieldwork guided by Marxian analysis, including those emerging from the COVID-19 pandemic. The collection takes a global approach to the study of development and of contemporary capitalism. While some essays focus on themes and geographical areas of long-term concern for international development – like informal or rural poverty and work across South Asia, Southern and West Africa, or South America – others focus instead on actors benefitting from the development process - like regional exporters, larger farmers, and traders – or on unequal socio-economic outcomes across richer and emerging economies and regions – including Gulf countries, North America, Southern Europe, or Post-Soviet Central and Eastern Europe. Some essays explore global processes cutting across the world economy, connecting multiple regions, actors and inequalities. While some of the contributions focus on classic Marxian tropes in the study of contemporary capitalism – like class, labour and working conditions, agrarian change, or global commodity chains and prices – others aim at demonstrating the relevance of the Marxian method beyond its traditional boundaries – for instance, for exploring the interplays between food, nutrition and poverty; the links between social reproduction, gender and homework; the features of migration and refugees regimes, tribal chieftaincy structures or prison labour; or the dynamics structuring global surrogacy. Overall, through the analysis of an extremely varied set of concrete settings and cases, this book illustrates the extraordinary insights we can gain by bringing Marx in the field.
| Author | : Philip Kotler |
| Publisher | : Prentice Hall |
| Total Pages | : 718 |
| Release | : 2000-01 |
| Genre | : |
| ISBN | : 9780130172877 |
This world-wide best-selling book highlights the most recent trends and developments in global marketing--with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing--along with the opportunities and needs of the marketplace in the years ahead.
| Author | : Mark Y. Wang |
| Publisher | : Routledge |
| Total Pages | : 344 |
| Release | : 2014-04-03 |
| Genre | : Social Science |
| ISBN | : 1317817753 |
The urbanisation of China over the last three decades has been a hugely significant development, both for China’s reform process and for the world more generally. This book presents recent research findings on China’s continuing urban transformation. Subjects covered include the decline of the rural-urban divide, the spatial restructuring of Chinese urban centres and urban infrastructure, migrant workers, new housing and new communities, and "green" responses to urban environmental problems. The book is particularly valuable in that it includes much new work by scholars based inside China.
| Author | : Jia Gao |
| Publisher | : Chandos Publishing |
| Total Pages | : 200 |
| Release | : 2015-08-08 |
| Genre | : Business & Economics |
| ISBN | : 178063465X |
For more than two decades Australia has not only prospered without a recession but has achieved a higher growth rate than any Western country. This achievement has been credited to Australia’s historic shift to Asia; the transformation of the relationship between these two countries is one of the most important changes in the Asia-Pacific region. However, the role of new Chinese migrants in transforming Sino-Australian relations through their entrepreneurial activities has not been deeply explored. Chinese Migrant Entrepreneurship in Australia from the 1990s adds new theoretical considerations and empirical evidence to a growing interest in entrepreneurship, and presents an account of a group of new Chinese migrant entrepreneurs who have succeeded in their business ventures significantly contributing to both Australia and China. The first chapter introduces the history between Australia and China, followed by chapters focusing on post-migration realities, economic opportunities, Chinese outbound tourism and the use of community media. The final chapter concludes with a summary. Focuses on the people whose entrepreneurial activities have spread across industries and facilitated trade and cultural contacts Analyses the experiences of the new migrants from China Offers evidence that challenges outdated but still widely held assumptions about ethnic Chinese entrepreneurs Presents longitudinal research on the new Chinese migrant community in Australia since the late 1980’s Demonstrates a dynamic process that challenges the overemphasis on the impact of globalisation on Chinese entrepreneurs
| Author | : Linden Brown |
| Publisher | : Palgrave |
| Total Pages | : 384 |
| Release | : 1994-05-06 |
| Genre | : Business & Economics |
| ISBN | : 9780333613511 |
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
| Author | : Hermann Simon |
| Publisher | : Springer |
| Total Pages | : 569 |
| Release | : 2018-12-11 |
| Genre | : Business & Economics |
| ISBN | : 3319994565 |
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
| Author | : Encarnación Gutiérrez Rodríguez |
| Publisher | : Anthem Press |
| Total Pages | : 470 |
| Release | : 2021-02-26 |
| Genre | : Political Science |
| ISBN | : 1785276972 |
This edited collection aims to contribute to the decolonial social and cultural analyses of global entangled inequalities by focusing on their local articulations. Drawing on empirical research conducted by scholars in Germany, Trinidad and Tobago, Australia and in Canada, the book engages with the conceptual framework of global inequalities and the methodological perspective on entanglement. It does so by approaching global inequalities and their local articulations: (a) global political economy, structural violence, entangled inequalities; (b) financial inequalities and state injustice; (c) inequality within and beyond race and ethnicity; (d) decolonial struggles against inequality; and (e) decolonial futurities. It is on these grounds that this edited volume aims to contribute to the analysis of entangled global inequalities by mobilizing a decolonial framework paying attention to the intersections of race, gender, labour, finances and the State.
