Aspects of the Marketing Environment in Developing Countries
Author | : Alice Patricia Van der Reis |
Publisher | : |
Total Pages | : 184 |
Release | : 1993 |
Genre | : Marketing |
ISBN | : |
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Author | : Alice Patricia Van der Reis |
Publisher | : |
Total Pages | : 184 |
Release | : 1993 |
Genre | : Marketing |
ISBN | : |
Author | : G. S. Kindra |
Publisher | : Routledge |
Total Pages | : 245 |
Release | : 2014-09-25 |
Genre | : Business & Economics |
ISBN | : 131764669X |
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Author | : Hans van Trijp |
Publisher | : BRILL |
Total Pages | : 192 |
Release | : 2023-09-04 |
Genre | : Business & Economics |
ISBN | : 9086866999 |
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.
Author | : El-Gohary, Hatem |
Publisher | : IGI Global |
Total Pages | : 372 |
Release | : 2013-04-30 |
Genre | : Business & Economics |
ISBN | : 1466639555 |
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Author | : Goodluck Charles |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 260 |
Release | : 2016-09-23 |
Genre | : Business & Economics |
ISBN | : 1443819271 |
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author | : Joanna Kinsey |
Publisher | : Palgrave |
Total Pages | : 374 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : 9780333421161 |
Author | : |
Publisher | : |
Total Pages | : 352 |
Release | : 2013 |
Genre | : Electronic commerce |
ISBN | : 9781466639560 |
"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher
Author | : K. L. K. Rao |
Publisher | : |
Total Pages | : 224 |
Release | : 1986 |
Genre | : Business & Economics |
ISBN | : |
Author | : John A. Dawson |
Publisher | : Routledge |
Total Pages | : 380 |
Release | : 2014-09-15 |
Genre | : Business & Economics |
ISBN | : 1317647300 |
This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Author | : G.M. Hampton |
Publisher | : Springer Science & Business Media |
Total Pages | : 250 |
Release | : 2012-12-06 |
Genre | : Business & Economics |
ISBN | : 9400956460 |
The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence of all nations. Today it seems quite unnecessary to point out that any nation's problems and opportunities anywhere are now every nation's problems and opportunities everywhere. This economic and business interdependence on a global scale is the new reality, regardless of whether we want to accept it. The task ahead for all corporate managers becomes one of adapting to this new international business reality. It also requires them to assume the leadership role in helping individuals of all nations to become more and more aware of their mutual need for another's products and services. Today every corporation, whether confined within one nation or not, operates in this dynamic, changing, international business environment.