Aspectos y perspectivas del lenguaje publicitario
Author | : Alfonso Méndiz Noguero |
Publisher | : |
Total Pages | : 200 |
Release | : 2005 |
Genre | : Advertising |
ISBN | : |
Download Aspectos Y Perspectivas Del Lenguaje Publicitario full books in PDF, epub, and Kindle. Read online free Aspectos Y Perspectivas Del Lenguaje Publicitario ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author | : Alfonso Méndiz Noguero |
Publisher | : |
Total Pages | : 200 |
Release | : 2005 |
Genre | : Advertising |
ISBN | : |
Author | : Sergio Maruenda Bataller |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 700 |
Release | : 2011-05-25 |
Genre | : Language Arts & Disciplines |
ISBN | : 1443831115 |
The demands of today’s society for greater specialization have brought about a profound transformation in the humanities, which are not immune to the competitive pressure to meet new challenges that are present in other sectors. Thus, lecturers and researchers in modern languages and applied linguistics departments have made great efforts to design syllabi and materials more attuned to the competences and requirements of potential working environments. At the same time, linguists have attempted to apply their expertise in wider areas, creating research institutes that focus on applying language and linguistics in different contexts and offering linguistic services to society as a whole. This book attempts to provide a global view of the multiple voices involved in interdisciplinary research and innovative proposals in teaching specialized languages while offering contributions that attempt to fill the demands of a varied scope of disciplines such as the sciences, professions, or educational settings. The chapters in this book are made up of current research on these themes: discourse analysis in academic and professional genres, specialized translation, lexicology and terminology, and ICT research and teaching of specialized languages.
Author | : Manuel Casado Velarde |
Publisher | : |
Total Pages | : 1310 |
Release | : 2006 |
Genre | : Discourse analysis |
ISBN | : |
Author | : Algirdas Julien Greimas |
Publisher | : |
Total Pages | : 197 |
Release | : 1990 |
Genre | : Social Science |
ISBN | : 9780816618187 |
A consideration of several regional scenarios based on actual, prolonged, outlying climatic events that have occurred recently in North America. No index. The companion volume to On Meaning (Minnesota, 1987), which focused on semiotic theory. These previously published (in French) texts provide a theoretical and methodological framework for studying discourses in the social sciences. Greimas is professor of general semantics at the Ecole des Hautes Etudes in Sciences Sociales in Paris. Annotation copyrighted by Book News, Inc., Portland, OR
Author | : Colegio de Abogados de Puerto Rico |
Publisher | : |
Total Pages | : 700 |
Release | : 2002 |
Genre | : Law |
ISBN | : |
Author | : Catalina Fuentes Rodríguez |
Publisher | : John Benjamins Publishing Company |
Total Pages | : 232 |
Release | : 2016-12-01 |
Genre | : Language Arts & Disciplines |
ISBN | : 9027266336 |
Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
Author | : Susan Blackmore |
Publisher | : OUP Oxford |
Total Pages | : 288 |
Release | : 2000-03-16 |
Genre | : Science |
ISBN | : 0191574619 |
Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.
Author | : Lynne Bowker |
Publisher | : Routledge |
Total Pages | : 257 |
Release | : 2002-09-26 |
Genre | : Computers |
ISBN | : 1134560672 |
Working with Specialized Language: a practical guide to using corpora introduces the principles of using corpora when studying specialized language. The resources and techniques used to investigate general language cannot be easily adopted for specialized investigations. This book is designed for users of language for special purposes (LSP). Providing guidelines and practical advice, it enables LSP users to design, build and exploit corpus resources that meet their specialized language needs. Highly practical and accessible, the book includes exercises, a glossary and an appendix describing relevant resources and corpus-analysis software. Working with Specialized Language is ideal for translators, technical writers and subject specialists who are interested in exploring the potential of a corpus-based approach to teaching and learning LSP.