Asian Advertising, Marketing and Media Handbook 1994
Author | : |
Publisher | : Euromonitor International |
Total Pages | : 306 |
Release | : 1994-01-01 |
Genre | : Advertising |
ISBN | : 9780863385063 |
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Author | : |
Publisher | : Euromonitor International |
Total Pages | : 306 |
Release | : 1994-01-01 |
Genre | : Advertising |
ISBN | : 9780863385063 |
Author | : Charles J. McMillan |
Publisher | : Walter de Gruyter |
Total Pages | : 448 |
Release | : 2012-10-25 |
Genre | : Business & Economics |
ISBN | : 3110812878 |
Author | : G K HALL |
Publisher | : Macmillan Reference USA |
Total Pages | : 672 |
Release | : 1997-07 |
Genre | : Reference |
ISBN | : 9780783817552 |
Author | : Katherine Toland Frith |
Publisher | : Wiley-Blackwell |
Total Pages | : 342 |
Release | : 1996 |
Genre | : Business & Economics |
ISBN | : |
The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national development policies, social and cultural underpinnings, press policies and advertising regulations. Advertising in Asia is recommended for marketers, educators, journalists, students and government officials interested in the dynamics of economic growth and marketing communications in this region.
Author | : Richard T. Wang |
Publisher | : Scarecrow Press |
Total Pages | : 354 |
Release | : 1997 |
Genre | : History |
ISBN | : 9780810833500 |
A combination of scholarly, commercial, and popular interests has generated a large quantity of literature on every aspect of Chinese life during the past two decades. This bibliography reflects these combined interests; it is broken up into sections by subject headings, and cross-references refer the researcher to related topics.
Author | : |
Publisher | : |
Total Pages | : 204 |
Release | : 1995 |
Genre | : Advertising |
ISBN | : |
Designed to meet the needs of international marketers, this handbook covers marketing in Latin America. It explains ways of advertising and marketing, what media are available and the regulations that may apply. Each Latin American country is covered in terms of key marketing parameters such as demographic trends and economic indicators. Contact details are provided for all major advertising agencies, research publishers and trade associations. The handbook is fully indexed and sourced. Countries covered are Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.
Author | : James H. Cole |
Publisher | : Routledge |
Total Pages | : 1091 |
Release | : 2019-07-23 |
Genre | : Education |
ISBN | : 1317453220 |
This bibliography of reference works from Chinese, Japanese and Western language sources covers: the 1911 Revolution; the Republic of China (1912-1949); the People's Republic of China (1949 onwards); post-1911 Hong Kong and Macau; and post-1911 overseas Chinese. Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.
Author | : Gary D. Rawnsley |
Publisher | : Routledge |
Total Pages | : 618 |
Release | : 2015-04-24 |
Genre | : Social Science |
ISBN | : 1317635914 |
The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.