Enhancing and Predicting Digital Consumer Behavior with AI

Enhancing and Predicting Digital Consumer Behavior with AI
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
Total Pages: 464
Release: 2024-05-13
Genre: Business & Economics
ISBN:

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Artificial Intelligence in Healthcare

Artificial Intelligence in Healthcare
Author: Adam Bohr
Publisher: Academic Press
Total Pages: 385
Release: 2020-06-21
Genre: Computers
ISBN: 0128184396

Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data

Artificial Intelligence

Artificial Intelligence
Author: Harvard Business Review
Publisher: HBR Insights
Total Pages: 160
Release: 2019
Genre: Business & Economics
ISBN: 9781633697898

Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

The Journey from EI to AI - Mankind Redefined

The Journey from EI to AI - Mankind Redefined
Author: Dr. Premankur Das
Publisher: Notion Press
Total Pages: 134
Release: 2024-10-30
Genre: Computers
ISBN:

The title "The Journey from EI to AI – Mankind Redefined" was inspired by the profound shift humanity is experiencing as we navigate between the timeless power of Emotional Intelligence (EI) and the growing influence of Artificial Intelligence (AI). For Prof. (Dr.) Premankur Das, the title encapsulates the journey of balancing the deeply human aspects of empathy, connection, and self-awareness (EI) with the relentless rise of AI, which is rapidly transforming industries, relationships, and even our identities. Dr. Das, an experienced HR professional and academic, was particularly inspired by his observations in the workplace, where technology often threatens to overshadow the human touch. He recognized the need to redefine what it means to be human in an age of intelligent machines, while still holding on to the core values of emotional understanding and ethical leadership. The title reflects not just a technological evolution but a deeper philosophical journey—one that requires society to adapt while safeguarding the core values that make us human. Through engaging insights, Dr. Das offers a roadmap for navigating this shift, reminding us that while AI can enhance and transform our lives, it is our Emotional Intelligence that truly defines us. This book is an essential read for those seeking to thrive in a world where humanity and technology must coexist.

Artificial Intelligence Marketing and Predicting Consumer Choice

Artificial Intelligence Marketing and Predicting Consumer Choice
Author: Steven Struhl
Publisher: Kogan Page Publishers
Total Pages: 273
Release: 2017-04-03
Genre: Business & Economics
ISBN: 0749479566

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.

ARTIFICIAL INTELLIGENCE (AI) AND BUSINESS

ARTIFICIAL INTELLIGENCE (AI) AND BUSINESS
Author: Dr. Naib Singh
Publisher: kitab writing publication
Total Pages: 157
Release: 2024-05-22
Genre: Antiques & Collectibles
ISBN: 9360920010

The present book on ‘Artificial Intelligence (AI) and Business’ presents the current trends of artificial intelligence. The book includes the research papers of various researchers from various disciplines. It has become necessary to understand the various trends of artificial intelligence to attain success in dynamic environment. Business people should analyze the favourable and unfavourable effects of these trends while framing the business strategy. I hope this book will be purposeful for the students, managers and researchers in the area of business management.

Advances in Artificial Intelligence-based Technologies

Advances in Artificial Intelligence-based Technologies
Author: Maria Virvou
Publisher: Springer Nature
Total Pages: 241
Release: 2021-10-02
Genre: Technology & Engineering
ISBN: 3030805719

With the 4th Industrial Revolution ongoing and human societal organization being restructured into, so-called, “Society 5.0”, the field of Artificial Intelligence and related technologies is growing continuously and rapidly, developing in both itself and towards applications in many other disciplines. Researchers worldwide aim at incorporating cognitive abilities into machines, such as learning and problem solving. When machines and software systems have been enhanced with Artificial Intelligence components, they become better and more efficient at performing tasks. Consequently, Artificial Intelligence stands out as a research discipline due to its worldwide pace of growth in both theoretical advances and areas of application, while achieving very high rates of success and promising major impact in science, technology and society. The book at hand aims at exposing its readers to some of the most significant Advances in Artificial Intelligence Theory, Tools and Methodologies as well as Artificial Intelligence-based Applications and Services. The book consists of an editorial note and an additional eleven (11) chapters, all invited from authors who work on the corresponding chapter theme and are recognized for their significant research contributions. In more detail, the chapters in the book are organized into three parts, namely (i) Advances in Artificial Intelligence Tools and Methodologies, (ii) Advances in Artificial Intelligence-based Applications and Services, and (iii) Theoretical Advances in Computation and System Modeling. This research book is directed towards professors, researchers, scientists, engineers and students in Artificial Intelligence-related disciplines. It is also directed towards readers who come from other disciplines and are interested in becoming versed in some of the most recent Artificial Intelligence-based technologies. An extensive list of bibliographic references at the end of each chapter guides the readers to probe further into the application areas of interest to them.

Understanding the Customer Journey in Marketing

Understanding the Customer Journey in Marketing
Author:
Publisher: Cybellium
Total Pages: 228
Release: 2024-10-26
Genre:
ISBN: 1836797486

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Artificial Intelligence: Concepts, Methodologies, Tools, and Applications

Artificial Intelligence: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
Total Pages: 3095
Release: 2016-12-12
Genre: Computers
ISBN: 152251760X

Ongoing advancements in modern technology have led to significant developments in artificial intelligence. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Artificial Intelligence: Concepts, Methodologies, Tools, and Applications provides a comprehensive overview of the latest breakthroughs and recent progress in artificial intelligence. Highlighting relevant technologies, uses, and techniques across various industries and settings, this publication is a pivotal reference source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of artificial intelligence.