Art Marketing 101

Art Marketing 101
Author: Constance Smith
Publisher: Artnetwork Press
Total Pages: 356
Release: 2004
Genre: Art
ISBN:

Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.

Art Marketing 101

Art Marketing 101
Author: Constance Smith
Publisher: Madison Square Press
Total Pages: 344
Release: 1997
Genre: Architecture
ISBN:

A guide to gaining a competitive edge in the art market that provides practical ideas and examples to help artists create a plan of action, advertise their work, set the right price, handle legal aspects, plan an exhibition, put together a portfolio, and publish and license their work.

How to Sell Your Art Online

How to Sell Your Art Online
Author: Cory Huff
Publisher: HarperCollins
Total Pages: 149
Release: 2016-06-28
Genre: Art
ISBN: 0062414968

An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.

Guerrilla Marketing for Artists

Guerrilla Marketing for Artists
Author: Barney Davey
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2013-04-03
Genre: Art
ISBN: 9781484048757

"Discover how to seize control of your career and create a loyal collector fan base that buys directly from you"--Page 1 of cover.

Marketing the Arts

Marketing the Arts
Author: Anthony Rhine
Publisher: Rowman & Littlefield
Total Pages: 275
Release: 2020-05-13
Genre: Performing Arts
ISBN: 1538128969

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market research marketing strategy value creation branding customer acquisition market distribution pricing strategy sustaining customers and value Features include: Discussion questions and classroom activities Case studies of real life situations Commentary by current professional practitioners Companion website

My Real Job Is Being an Artist

My Real Job Is Being an Artist
Author: Aletta de Wal
Publisher:
Total Pages: 318
Release: 2015-03-01
Genre: Art
ISBN: 9780983353119

"A book about the art business and how to prepare for success as a fine artist. de Wal offers practical advice on how to make the most of limited time, energy and resources to land that perfect day job--as an artist!"--Back cover.

Marketing Fine Art Photography

Marketing Fine Art Photography
Author: Alain Briot
Publisher:
Total Pages: 0
Release: 2011
Genre: Photographs
ISBN: 9781933952550

Many photographers don't have the business and marketing knowledge required to successfully sell fine-art photographs. Briot offers practical, up-to-date, and field-tested marketing techniques from the viewpoint of a fine-art landscape photographer who earns a living from the sale of his fine-art prints.

Artist's Market 2018

Artist's Market 2018
Author: Noel Rivera
Publisher: Penguin
Total Pages: 1155
Release: 2017-11-16
Genre: Art
ISBN: 1440352852

A successful art career at your fingertips! Do you want to establish or expand a career for yourself in fine art, illustration, or design? Artist's Market 2018 is the must-have reference guide you need. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. Artist's Market 2018 includes the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • Up-to-date contact information for more than 1,800 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more • Articles on the business of freelancing--from basic copyright information to tips on promoting your work • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types • NEW! Articles on social media marketing, monitoring your copyright, how to get your work into a gallery, what art students need to know to prepare for a successful career, and a look at whether art loan programs might be right for you. In addition, read great interviews with successful artists Aaron Becker, Brianna Scharstein, and Katherine Chang Liu.

"Starving" to Successful

Author: J. Jason Horejs
Publisher: Reddot Press
Total Pages: 0
Release: 2009
Genre: Art
ISBN: 9780615568324

Provides insight into the art business from the perspective of a gallery owner.

Art Marketing Handbook

Art Marketing Handbook
Author: Calvin J. Goodman
Publisher:
Total Pages: 533
Release: 1991
Genre: Business & Economics
ISBN: 9780917232268

"This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.