Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction
Author: Nik Mahon
Publisher: Bloomsbury Publishing
Total Pages: 186
Release: 2017-11-02
Genre: Business & Economics
ISBN: 1350034568

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Authentic Secondary Art Assessment

Authentic Secondary Art Assessment
Author: Cathy Smilan
Publisher: Taylor & Francis
Total Pages: 431
Release: 2023-09-11
Genre: Education
ISBN: 1000928241

Offering a contemporary overview of how visual art teachers assess learning in their classrooms, this book provides an outline of the role of assessment in reporting not only student achievement but also how student assessment ties to the intrinsic and external assessments of teacher performance. Compiled using stories from the classrooms of 19 visual art high school teachers who share their approaches to benchmarking student success, the text encourages teachers to consider assessment both for guiding their students to achieve artistic goals and for re-envisioning their own curriculum and instruction. The featured assessment snapshots fall along four strands: Visual Narratives and Visual Literacy; Capturing Empathic Understandings and Social Engagement; Measuring Risk-taking and Ingenuity; and Assessing Collaborative and Integrated Learning Outcomes. Across these sections, teacher contributors offer different perspectives for student assessment, capturing a snapshot of the work of skilled practitioners and focusing on various aspects of what can be evidenced and analyzed through formative and summative evaluation. The voices of university level art educators are also included to expand the range of context from curriculum and instruction content that is covered in pre-service art methods courses. All sections also conclude with a summary, questions, and discussion points. Including diverse teacher voices as well as presenting assessment perspectives with an eye to the National Core Art Standards (NCAS), this book is ideal for pre-service and in-service secondary art educators, as well as for use in art education teacher certification courses that focus on secondary methods, and art education graduate classes in assessment.

Conducting the Web Designer Job Interview

Conducting the Web Designer Job Interview
Author: Janet Burleson
Publisher: Rampant TechPress
Total Pages: 310
Release: 2004
Genre: Business & Economics
ISBN: 9780974599304

Offering accumulated observations of interviews with hundreds of job candidates, these books provide useful insights into which characteristics make a good IT professional. These handy guides each have a complete set of job interview questions and provide a practical method for accurately assessing the technical abilities of job candidates. The personality characteristics of successful IT professionals are listed and tips for identifying candidates with the right demeanor are included. Methods for evaluating academic and work histories are described as well.

Handbook of Organizational Creativity

Handbook of Organizational Creativity
Author: Roni Reiter-Palmon
Publisher: Elsevier
Total Pages: 448
Release: 2023-06-22
Genre: Psychology
ISBN: 0323984827

Handbook of Organizational Creativity: Leadership, Interventions, and Macro Level Issues, Second Edition covers creativity from many perspectives in two unique volumes, including artificial Intelligence work, creativity within specific applied domains (e.g., engineering, science, therapy), and coverage of leadership. The book includes individual, team and organizational level factors and includes organizational interventions to facilitate creativity (such as training). Chapters focus on creative abilities and creative problem-solving processes, along with individual differences such as motivation, affect and personality. New chapters include the neuroscience of creativity, creativity and meaning, morality/ethicality and creativity, and creative self-beliefs. Sections on group level phenomena examine team cognition, team social processes, team diversity, social networks, and multi-team systems and creativity. Final coverages includes different types and approaches to leadership, such as transformational leadership, ambidextrous leadership leader-follower relations, and more. - Focuses on the key need to increase creativity and innovation in organizations - Identifies factors influencing organizational creativity in specific subject domains - Discusses effects of rewards, training, and performance management on creativity - Contains new coverage of virtual teams, creative meetings, and multiteam systems - Presents interventions to improve organizational creativity - Explores use of AI, technology, and design thinking for organizational creativity - This expanded second edition is divided into two volumes. For further information on Individual and Group Level Influences visit https://shop.elsevier.com/books/handbook-of-organizational-creativity/reiter-palmon/978-0-323-91840-4

Creative Direction in a Digital World

Creative Direction in a Digital World
Author: Adam Harrell
Publisher: CRC Press
Total Pages: 137
Release: 2017-06-26
Genre: Business & Economics
ISBN: 1351380222

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.

Interchange Level 3 Teacher's Edition with Assessment Audio CD/CD-ROM

Interchange Level 3 Teacher's Edition with Assessment Audio CD/CD-ROM
Author: Jack C. Richards
Publisher: Cambridge University Press
Total Pages: 367
Release: 2012-11-12
Genre: Foreign Language Study
ISBN: 1107615062

Interchange Fourth Edition is a fully revised edition of Interchange, the world's most successful series for adult and young-adult learners of North American English. The course has been revised to reflect the most recent approaches to language teaching and learning. It remains the innovative series teachers and students have grown to love, while incorporating suggestions from teachers and students all over the world. This edition offers updated content in every unit, grammar practice, and opportunities to develop speaking and listening skills. Interchange Fourth Edition features contemporary topics and a strong focus on both accuracy and fluency. Its successful multi-skills syllabus integrates themes, grammar, functions, vocabulary, and pronunciation. The underlying philosophy of the course remains that language is best learned when it's used for meaningful communication.

Critical Thinking for Nursing, Health and Social Care

Critical Thinking for Nursing, Health and Social Care
Author: Rena Frohman
Publisher: Bloomsbury Publishing
Total Pages: 196
Release: 2020-04-02
Genre: Study Aids
ISBN: 1352009803

This practical book will equip students with the critical thinking, reading and writing skills required to succeed both on their course and in their professional placements. It takes readers through the core stages of working on an assignment, from finding and evaluating sources through to critically reading material and demonstrating critical analysis in their writing. With chapters featuring content-specific examples and engaging exercises, this book is an essential resource for undergraduate students of Nursing, Health, Social Care and related disciplines.

The Creative Director

The Creative Director
Author:
Publisher: Hal Leonard Corporation
Total Pages: 100
Release: 2001
Genre: Music
ISBN: 9780634030444

(Meredith Music Resource). Presents beginning and intermediate level band directors with exciting teaching strategies to use with today's band methods. Using a natural learning sequence, these concepts provide a foundation for achieving State and National Music Standards.