Art Deco Borders

Art Deco Borders
Author: Theodore Menten
Publisher: Courier Corporation
Total Pages: 68
Release: 1985-01-01
Genre: Design
ISBN: 0486249670

Art Deco continues to enjoy a solid revival, especially in the areas of commercial art and advertising. The bold geometric patterns that shocked the Paris set world in 1925 are universally employed today in every form of media. Now this inexpensive collection offers the working artist hundreds of royalty-free, ready-to-use Art Deco borders and ornaments, including corners, frames, and cartouches. Dynamic designs combine circles, squares, crescents, and other shapes with palm trees, female figures, sunbursts, and more. Use them alone or combine them with numerous line bars of varying widths to create exciting advertisements, greeting cards, catalogs, menus, invitations, or any other project. Printed in crisp black-and-white images on 32 glossy repro-quality plates, these motifs are an incomparable value for today's package designer, graphic designer, and advertiser. Dover Original.

Ready-to-use Art Nouveau Alphabets

Ready-to-use Art Nouveau Alphabets
Author: Dan X. Solo
Publisher: Courier Corporation
Total Pages: 67
Release: 1986-01-01
Genre: Design
ISBN: 0486251403

Based on a simplification of design rules derived from nature, the organic form and delicate yet forceful line of Art Nouveau are wonderfully evident in this outstanding collection of typefaces. Dan X. Solo, noted typographer and printing historian, presents an impressive as well as practical selection of Art Nouveau type, representative of the elegantly ornamental design style that has remained popular through the years. Eight exquisite typefaces make up this collection: Artistik, Bocklin, Baldur, Auriol, Carmen, Franconia, Siegfried, and Edda Bold. Each royalty-free style is conveniently shown in 24-, 36-, and 48-point sizes and is clearly printed on one side only on repro-quality stock so you can cut and combine letters directly from this book. And each font is complete with uppercase characters, numerals, and punctuation; most include lowercase characters, too. Perfect for adding the flavor of Art Nouveau to any creative project, these classic turn-of-the-century typefaces also work well with contemporary design concepts. Use them to add a touch of romantic nostalgia and fantasy to letterheads and greeting cards, point-of-purchase and packaging, display advertising and direct-mail pieces — any personal or commercial design projects that will come alive with the special sparkle of Art Nouveau.

Ready-to-Use Art Nouveau Borders on Layout Grids

Ready-to-Use Art Nouveau Borders on Layout Grids
Author: Carol Belanger Grafton
Publisher: Courier Corporation
Total Pages: 68
Release: 1986-01-01
Genre: Design
ISBN: 0486252191

40 attractive, royalty-free motifs printed on nonreproducible blue backgrounds. Center type, create accurate layouts.

Ready-to-use Art Nouveau Small Frames and Borders

Ready-to-use Art Nouveau Small Frames and Borders
Author: Theodore Menten
Publisher: Courier Corporation
Total Pages: 36
Release: 1985-01-01
Genre: Design
ISBN: 0486249751

Among the most successful applications of the curvilinear style of Art Nouveau movement were the frames, borders, and similar decorations that filled the books, magazines, posters, and advertising of the time. Today, a century later, working artists continue to rely on Art Nouveau ornamentation, embellishing a wide range of copy and typography with fin de siècle aesthetics. This indispensable collection presents 315 royalty-free Art Nouveau frames and borders for the designer, artist, and advertiser looking for an affordable way to enliven any graphic message. Choose from floral and foliate motifs, butterflies and peacocks, female figures, sensuous cherubs, asymmetrical shapes, and undulating lines — in a variety of shapes and sizes. All illustrations are directly and immediately usable. Printed in crisp black-and-white images on repro-quality paper, they are perfect, inexpensive embellishments for whatever your graphic project — menu, invitation, advertisement, greeting card, catalog, or poster.

Taste of Control

Taste of Control
Author: René Alexander D. Orquiza
Publisher: Rutgers University Press
Total Pages: 224
Release: 2020-07-17
Genre: History
ISBN: 1978806434

Winner of the 2021 Gourmand Awards, Asian Section & Culinary History Section Filipino cuisine is a delicious fusion of foreign influences, adopted and transformed into its own unique flavor. But to the Americans who came to colonize the islands in the 1890s, it was considered inferior and lacking in nutrition. Changing the food of the Philippines was part of a war on culture led by Americans as they attempted to shape the islands into a reflection of their home country. Taste of Control tells what happened when American colonizers began to influence what Filipinos ate, how they cooked, and how they perceived their national cuisine. Food historian René Alexander D. Orquiza, Jr. turns to a variety of rare archival sources to track these changing attitudes, including the letters written by American soldiers, the cosmopolitan menus prepared by Manila restaurants, and the textbooks used in local home economics classes. He also uncovers pockets of resistance to the colonial project, as Filipino cookbooks provided a defense of the nation’s traditional cuisine and culture. Through the topic of food, Taste of Control explores how, despite lasting less than fifty years, the American colonial occupation of the Philippines left psychological scars that have not yet completely healed, leading many Filipinos to believe that their traditional cooking practices, crops, and tastes were inferior. We are what we eat, and this book reveals how food culture served as a battleground over Filipino identity.

Advertising Creative

Advertising Creative
Author: Tom Altstiel
Publisher: SAGE Publications
Total Pages: 752
Release: 2022-05-06
Genre: Language Arts & Disciplines
ISBN: 1071846639

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.