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| Author | : Tommy Wyatt |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2011 |
| Genre | : Business networks |
| ISBN | : 9781936677078 |
Explains how to improve customer service by taking care of one's employees, counseling business leaders on the principles of imparting kindness, trust, and pride in a working force to enable greater productivity and loyalty.
| Author | : Michael Sciortino |
| Publisher | : Advantage Media Group |
| Total Pages | : 174 |
| Release | : 2015-10-09 |
| Genre | : Business & Economics |
| ISBN | : 1599326191 |
RELATIONSHIP CAPITAL ISN’T AN ASSET; IT’S A PRIVILEGE. WHY THE biggest threat TO OUR BUSINESS IN YEARS IS COMING…AND HOW YOU CAN prepare your practice FOR IT NOW Once in a while, a book comes along that defines the key issues in an industry and offers appropriate strategies and ideas to solve those issues. This is that book. With the threat of robo-advisors growing every day, financial advisors need answers to two critical questions―fast. HOW DO I RETAIN MY CLIENTS? HOW DO I BUILD THAT IMPORTANT BRIDGE TO THE NEXT GENERATION―MY CLIENTS’ CHILDREN? GRATITUDE MARKETING™ IS THE ANSWER. Traditional marketing speaks at people. Gratitude Marketing™ engages and connects with people. Gratitude Marketing™ taps into the wisdom of proven professionals who have used these cuttingedge, real-life ideas to build their businesses. You’ll discover how a well-run Gratitude Marketing™ system will put you in control of your clients’ business consistently as change occurs and their need for your services arises or increases. When you combine relationship-building ideas with consistent nurturing, you create clients for life. The ideas I’ll share with you have done one thing for me and the financial advisors who have used them―they have consistently produced results. GROW YOUR PRACTICE THROUGH GRATITUDE. LET’S GET STARTED NOW! Visit www.GratitudeMarketingBook.com.
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 197 |
| Release | : 2010-08-02 |
| Genre | : Business & Economics |
| ISBN | : 0470900520 |
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
| Author | : Dan Zarrella |
| Publisher | : "O'Reilly Media, Inc." |
| Total Pages | : 245 |
| Release | : 2009-11-13 |
| Genre | : Computers |
| ISBN | : 1449383106 |
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
| Author | : Michele Bailey |
| Publisher | : Forbesbooks |
| Total Pages | : 168 |
| Release | : 2021-05-04 |
| Genre | : |
| ISBN | : 9781950863396 |
GRATITUDE IS A BUSINESS STRATEGY We may live in a world dominated by technological innovations capable of offering us "personalized" contact with our clients and customers, but in The Currency of Gratitude, Michele Bailey argues that heartfelt, specific, and direct communication steeped in gratitude can grow and sustain a business far better than any targeted technology. Bailey begins from the premise that our professional and personal lives are not as separable as we've allowed them to seem. Given that inseparability, the central tenet of all good business comes down to the cultivation of genuine and long-lasting connections and relationships that acknowledge and develop the whole person. Through engaging stories and real-life business examples, Bailey shows how making gratitude a priority in one's professional life enables businesses to attract and retain top talent and clients and raises employee engagement and productivity. By cultivating brand ambassadors, sustaining a culture of gratitude within one's business can have cascading outward effects--from increased brand awareness to improved customer satisfaction and loyalty. The Currency of Gratitude>/i> proves that small gestures can have big results and invites you to consider immediate and practical ways for promoting gratitude within your own business culture.
| Author | : Gary Chapman |
| Publisher | : Moody Publishers |
| Total Pages | : 224 |
| Release | : 2019-01-01 |
| Genre | : Business & Economics |
| ISBN | : 0802497314 |
OVER 600,000 COPIES SOLD! Based on the #1 New York Times bestseller The 5 Love Languages® (over 20 million copies sold) Dramatically improve workplace relationships simply by learning your coworkers’ language of appreciation. This book will give you the tools to create a more positive workplace, increase employee engagement, and reduce staff turnover. How? By teaching you to effectively communicate authentic appreciation and encouragement to employees, co-workers, and leaders. Most relational problems in organizations flow from this question: do people feel appreciated? This book will help you answer “Yes!” A bestseller—having sold over 600,000 copies and translated into 24 languages—this book has proven to be effective and valuable in diverse settings. Its principles about human behavior have helped businesses, non-profits, hospitals, schools, government agencies, and organizations with remote workers. PLUS! Each book contains a free access code for taking the online Motivating By Appreciation (MBA) Inventory (does not apply to purchases of used books). The assessment identifies a person’s preferred languages of appreciation to help you apply the book. When supervisors and colleagues understand their coworkers’ primary and secondary languages, as well as the specific actions they desire, they can effectively communicate authentic appreciation, thus creating healthy work relationships and raising the level of performance across an entire team or organization. **(Please contact [email protected] if you purchased your book new and the access code is denied.) Take your team to the next level by applying The 5 Languages of Appreciation in the Workplace.
| Author | : Mike King |
| Publisher | : Hal Leonard Corporation |
| Total Pages | : 178 |
| Release | : 2009-08-01 |
| Genre | : Music |
| ISBN | : 1458429474 |
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.
| Author | : Jack Burke |
| Publisher | : Silver Lake Publishing |
| Total Pages | : 323 |
| Release | : 2015-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1563437414 |
Burke offers readers a complete system for defining their goods or services, promoting them appropriately and adjusting them to the changing term of on-line business.
| Author | : Michael Baker |
| Publisher | : Taylor & Francis |
| Total Pages | : 290 |
| Release | : 2009-11-03 |
| Genre | : Business & Economics |
| ISBN | : 1136356770 |
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
| Author | : Stephanie Chandler |
| Publisher | : Red Wheel/Weiser |
| Total Pages | : 256 |
| Release | : 2009-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1601630794 |
Business growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. This book presents practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. In four sections--Leverage, Execute, Accelerate, and Prosper--you will learn how to: develop a business-growth action plan; automate your business; locate business capital; identify powerful marketing strategies; harness the power of the Internet; attract the media and gain valuable exposure; boost profits by innovating; and protect your time so you can enjoy your life.--From publisher description.
