Applying Neuroscience To Business Practice
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Author | : Dos Santos, Manuel Alonso |
Publisher | : IGI Global |
Total Pages | : 351 |
Release | : 2016-10-25 |
Genre | : Psychology |
ISBN | : 152251029X |
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
Author | : Atli, Dincer |
Publisher | : IGI Global |
Total Pages | : 304 |
Release | : 2020-06-19 |
Genre | : Business & Economics |
ISBN | : 1799831280 |
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
Author | : Christiansen, Bryan |
Publisher | : IGI Global |
Total Pages | : 563 |
Release | : 2017-03-24 |
Genre | : Business & Economics |
ISBN | : 1522525696 |
The development of any organization is deeply connected with the influences of its employees. By implementing new competencies in the workforce, both the employees and the business overall can thrive. The Handbook of Research on Human Factors in Contemporary Workforce Development is a pivotal source for the latest scholarly perspectives on social aspects and employee influences on modern business environments. Including a range of topics such as gender diversity, performance appraisal, and job satisfaction, this publication is an ideal reference for academics, professionals, students, and practitioners seeking content on optimizing development in contemporary organizations.
Author | : Chakraborty, Shouvik |
Publisher | : IGI Global |
Total Pages | : 271 |
Release | : 2020-03-13 |
Genre | : Computers |
ISBN | : 1799827380 |
Computer vision and object recognition are two technological methods that are frequently used in various professional disciplines. In order to maintain high levels of quality and accuracy of services in these sectors, continuous enhancements and improvements are needed. The implementation of artificial intelligence and machine learning has assisted in the development of digital imaging, yet proper research on the applications of these advancing technologies is lacking. Applications of Advanced Machine Intelligence in Computer Vision and Object Recognition: Emerging Research and Opportunities explores the theoretical and practical aspects of modern advancements in digital image analysis and object detection as well as its applications within healthcare, security, and engineering fields. Featuring coverage on a broad range of topics such as disease detection, adaptive learning, and automated image segmentation, this book is ideally designed for engineers, physicians, researchers, academicians, practitioners, scientists, industry professionals, scholars, and students seeking research on the current developments in object recognition using artificial intelligence.
Author | : Alla, Lhoussaine |
Publisher | : IGI Global |
Total Pages | : 520 |
Release | : 2024-07-17 |
Genre | : Business & Economics |
ISBN | : |
In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.
Author | : Hamou, Reda Mohamed |
Publisher | : IGI Global |
Total Pages | : 454 |
Release | : 2017-12-15 |
Genre | : Computers |
ISBN | : 1522530053 |
In the digital age, modern society is exposed to high volumes of multimedia information. In efforts to optimize this information, there are new and emerging methods of information retrieval and knowledge management leading to higher efficiency and a deeper understanding of this data. The Handbook of Research on Biomimicry in Information Retrieval and Knowledge Management is a critical scholarly resource that examines bio-inspired classes that solve computer problems. Featuring coverage on a broad range of topics such as big data analytics, bioinformatics, and black hole optimization, this book is geared towards academicians, practitioners, and researchers seeking current research on the use of biomimicry in information and knowledge management.
Author | : Sugiyama, Shigeki |
Publisher | : IGI Global |
Total Pages | : 118 |
Release | : 2019-04-12 |
Genre | : Computers |
ISBN | : 1522582185 |
New technological communication methods have created new kinds of interactions among us that have allowed people across the globe to become closer, but they have also created more complex global dynamics. These dynamics have expanded the workings of human behavior, making human-seeming artificial intelligence a more difficult goal to achieve. Human Behavior and Another Kind in Consciousness: Emerging Research and Opportunities is a crucial reference book that examines human consciousness and how it can translate into artificial intelligence. Covering important topics such as cloud computing, human behavior, and intelligent systems, this book is ideal for engineers, researchers, academicians, and students in the fields of computer science, artificial intelligence, operations research, and intelligent systems.
Author | : Langrial, Sitwat Usman |
Publisher | : IGI Global |
Total Pages | : 330 |
Release | : 2017-08-10 |
Genre | : Medical |
ISBN | : 1522532420 |
The treatment of mental disorders has changed with the evolution of new technologies. The use of the web and computing tools to treat mental illness provides the ability to reach a higher number of users with innovative and proactive interventions. Web-Based Behavioral Therapies for Mental Disorders is a pivotal reference source for the latest scholarly research on alternative technology-based approaches to the treatment and support of mental illnesses. Featuring extensive coverage on topics such as cognitive behavioral therapy, depression, and acceptance and commitment therapy, this book is ideally designed for researchers, psychologists, psychiatrists, and clinical scientists seeking current research on effective technological solutions for promoting well-being and meeting the needs for personalized health.
Author | : Shane O'Mara |
Publisher | : Springer |
Total Pages | : 169 |
Release | : 2017-10-06 |
Genre | : Business & Economics |
ISBN | : 3319491547 |
Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O’Mara’s starting point is that, as our behaviour arises from the structure and function of our brains, careful examination of a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice reveals lessons that can be used at work. He begins by looking at neuroplasticity and how it is enables a shift from a restrictive ‘fixed mindset’ to an enabling ‘growth mindset’. He shows how this changing mindset approach – where the focus is on task and improvements based on effort – is scalable within organisations. Next, as the brain is a living organ like the heart and lungs, O’Mara shows how to keep it physically in the best possible shape before examining how we exercise control over our behaviour, build resilience and create positive brain states. He also considers the implications for business of our brains wiring for status and illustrates how research shows that it is possible to de-bias assumptions about gender and race – and the impact that this has on performance.
Author | : Management Association, Information Resources |
Publisher | : IGI Global |
Total Pages | : 1838 |
Release | : 2017-01-06 |
Genre | : Business & Economics |
ISBN | : 1522517944 |
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.