Applications Of Neuromarketing In The Metaverse
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| Author | : Monika Gupta |
| Publisher | : Business Science Reference |
| Total Pages | : 0 |
| Release | : 2023 |
| Genre | : Consumer behavior |
| ISBN | : 9781668481509 |
"Metaverse is opening new avenues of opportunities for product manufacturers as well as service providers, and with this focus in mind, our book proposes the scope and challenges that the application of Neuromarketing in virtual worlds face across the different disciplines and business segments. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. This book will strengthen the research in the following fields: 1. Establishing and Strengthening Brand Positioning among the target market in the virtual world through the application of neuromarketing principles and techniques 2. Boosting the creator's economy with a specific focus on establishing a direct channel of communication and interaction between different stakeholders in the ecosystem with the help of merging disciplines of metaverse and neuromarketing 3. Exploring consumer behavior and decoding their physiological and psychological responses in Metaverse Domain with the help of tools and technologies used in Neuromarketing"--
| Author | : Gupta, Monika |
| Publisher | : IGI Global |
| Total Pages | : 365 |
| Release | : 2023-05-22 |
| Genre | : Business & Economics |
| ISBN | : 1668481529 |
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
| Author | : Inder, Shivani |
| Publisher | : IGI Global |
| Total Pages | : 317 |
| Release | : 2024-05-13 |
| Genre | : Business & Economics |
| ISBN | : |
The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymore—it signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.
| Author | : Tarnanidis, Theodore |
| Publisher | : IGI Global |
| Total Pages | : 333 |
| Release | : 2024-06-24 |
| Genre | : Business & Economics |
| ISBN | : |
Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
| Author | : Malik, Reena |
| Publisher | : IGI Global |
| Total Pages | : 455 |
| Release | : 2024-08-09 |
| Genre | : Business & Economics |
| ISBN | : |
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
| Author | : El Kacimi, Younes |
| Publisher | : IGI Global |
| Total Pages | : 453 |
| Release | : 2024-05-06 |
| Genre | : Science |
| ISBN | : |
Engineers have long been architects of progress, erecting massive buildings that touch the skies and designing technologies that redefine realms of known possibility. In this era of rapid change, keeping pace with innovation is the main challenge. Emerging Engineering Technologies and Industrial Applications is a comprehensive research book that delves deep into the heart of a relentless technological revolution within modern industry. From the limitless potential of the Internet of Things (IoT) to the cognitive wonders of Artificial Intelligence (AI), from the microscopic marvels of Nanotechnology to the precision and agility of Robotics, and from the revolutionary advancements in 3D Printing to the transformative capabilities of blockchain, this book explores emerging technologies. This book is an indispensable resource for professionals and researchers working in the field of emerging engineering technologies and their industrial applications. It caters to a diverse range of disciplines, including computer science and information technology, environmental, agricultural, and physical sciences, medical, healthcare, and life sciences, as well as science and engineering, and anyone seeking to navigate the current technological progress in the 21st century.
| Author | : Kumar, Jeetesh |
| Publisher | : IGI Global |
| Total Pages | : 351 |
| Release | : 2024-04-05 |
| Genre | : Computers |
| ISBN | : |
Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues for immersive learning experiences, having a comprehensive understanding and guidance is immeasurably valuable. However, the need for more literature addressing these emerging fields leaves a gap in knowledge and practice. Exploring the Use of Metaverse in Business and Education fills this void by providing a structured framework for studying the multifaceted dimensions of the metaverse. Edited by experts in their respective fields, each chapter of the book offers insights into foundational technologies, cutting-edge academic research, practical applications, and challenges ahead. This comprehensive approach equips readers with the knowledge and tools to navigate the metaverse confidently. By addressing the metaverse's current state and future potential, the book enables businesses to leverage this transformative technology for marketing, branding, and e-commerce. It also provides educators with strategies for creating immersive virtual learning environments and enhancing student engagement.
| Author | : Rim El Khoury |
| Publisher | : Springer Nature |
| Total Pages | : 950 |
| Release | : |
| Genre | : |
| ISBN | : 3031368959 |
| Author | : Pandey, Binay Kumar |
| Publisher | : IGI Global |
| Total Pages | : 391 |
| Release | : 2024-08-09 |
| Genre | : Computers |
| ISBN | : |
The advent of 6G technology introduces significant security challenges that must be addressed to ensure its safe and effective implementation. The increased complexity of 6G infrastructure, encompassing a vast array of devices and networks, expands the potential attack surface, making it more vulnerable to cyber threats. Privacy concerns are heightened with the massive data flow, necessitating stringent protection measures. These rapid developments are outpacing current educational frameworks, highlighting the need for updated programs to equip cybersecurity professionals with the skills to address these challenges. 6G Security Education and Multidisciplinary Implementation explores the critical intersection of technology, security, and education. It provides insights into the implementation of 6G technologies as well as frameworks for security education. Covering topics such as 6G education, learning experience, and privacy concerns, this book is a valuable resource for educators, academicians, scholars, security experts, post-graduate students, pre-service teachers, industry professionals, and researchers.
| Author | : Srivastava, Prateek |
| Publisher | : IGI Global |
| Total Pages | : 444 |
| Release | : 2023-07-14 |
| Genre | : Technology & Engineering |
| ISBN | : 1668481197 |
Managing solid waste is one of the biggest challenges in urban areas around the world. Technologically advanced economies generate vast amounts of organic waste materials, many of which are disposed of in landfills. In the future, efficient use of carbon-containing waste and all other waste materials must be increased to reduce the need for virgin raw materials acquisition, including biomass, and reduce carbon emissions to the atmosphere, mitigating climate change. Moreover, expeditious development in information and communications technology (ICT) has made the machines more powerful and efficient, but at the same time, there is a simultaneous decrease in product life leading to an extensive rise in the annual production of e-waste, or electronic waste. Considering the health hazards and environmental implications of e-waste, it has become a global problem that needs serious attention. The Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment covers waste management principles and strategies in different fields and corresponding applications. The book also focuses on the waste management strategies for a sustainable environment that have emerged. Covering key topics such as waste, energy, and recycling, this premier reference source is an excellent resource for environmentalists, government officials, researchers, scholars, academicians, practitioners, instructors, and students.
