Terminology in Everyday Life

Terminology in Everyday Life
Author: Marcel Thelen
Publisher: John Benjamins Publishing
Total Pages: 279
Release: 2010-02-25
Genre: Language Arts & Disciplines
ISBN: 9027288593

Terminology in Everyday Life contains a selection of fresh and interesting articles by prominent scholars and practitioners in the field of terminology based on papers presented at an international terminology congress on the impact of terminology on everyday life. The volume brings together theory and practice of terminology and deals with such issues as the growing influence of European English on terminology, terminology on demand, setting up a national terminological infrastructure, the relevance of frames and contextual information for terminology, and standardisation through automated term extraction and editing tools. The book wants to demonstrate that terminology is of everyday importance and is of interest to everyone interested in the theory and practice of terminology, from terminologists to computer specialists to lecturers and students.

Electronic Lexicography

Electronic Lexicography
Author: Sylviane Granger
Publisher: Oxford University Press
Total Pages: 532
Release: 2012-10-25
Genre: Computers
ISBN: 0199654867

Professional and academic lexicographers present and discuss innovations, ideas, and developments in all aspects of electronic lexicography including dictionary-writing systems and the integration of corpora for every kind of dictionary in every format.

Commercial Space Design and Customer Experience

Commercial Space Design and Customer Experience
Author: Olivier Mesly
Publisher: Cambridge Scholars Publishing
Total Pages: 233
Release: 2024-06-27
Genre: Business & Economics
ISBN: 103640692X

This book can be integrated in any marketing course or serve as a reference for a standalone course about its two themes: retail space design, and its service offerings. It covers a wide variety of challenges faced by retailers while emphasizing customer experience and associated consumer behaviors. It proposes models for understanding the intricate relationship between design, architecture, consumer behaviors (both good and bad), and shopping experience. Presented in an engaging and accessible style, it contains theory and actionable managerial recommendations that are anchored in today’s reality. It is enriched with numerous testimonials from managers and academics to support its content and reinforce its applicability. Whether you’re a student seeking to grasp fundamental concepts or a seasoned professional aiming to refine strategies, this book is poised to elevate your understanding and proficiency in the realm of retail marketing and design.

An Analytical Dictionary of Nahuatl

An Analytical Dictionary of Nahuatl
Author: Frances E. Karttunen
Publisher: University of Oklahoma Press
Total Pages: 392
Release: 1992
Genre: Foreign Language Study
ISBN: 9780806124216

This is a comprehensive modern dictionary of the major indigenous language of Mexico, the language of the Aztecs and many of their neighbors. Nahuatl speakers became literate within a generation of contact with Europeans, and a vast literature has been composed in Nahuatl beginning in the mid-sixteenth century and continuing to the present.

Probing Semantic Relations

Probing Semantic Relations
Author: Alain Auger
Publisher: John Benjamins Publishing
Total Pages: 169
Release: 2010
Genre: Language Arts & Disciplines
ISBN: 9027222533

Semantic relations are at the core of any representational system, and are keys to enable the next generation of information processing systems with semantic and reasoning capabilities. Acquisition, description, and formalization of semantic relations are fundamentals in computer-based systems where natural language processing is required. "Probing Semantic Relations" provides a state of the art of current research trends in the area of knowledge extraction from text using linguistic patterns. First published as a Special Issue of "Terminology" 14:1 (2008), the current book emphasizes how definitional knowledge is conveyed by conceptual and semantic relations such as synonymy, causality, hypernymy (generic specific), and meronymy (part whole). Showing the difficulties and successes of pattern-based approaches, the book illustrates current and future challenges in knowledge acquisition from text. This book provides new perspectives to researchers and practitioners in terminology, knowledge engineering, natural language processing, and semantics."

The SAGE Dictionary of Quantitative Management Research

The SAGE Dictionary of Quantitative Management Research
Author: Luiz Moutinho
Publisher: SAGE Publications
Total Pages: 371
Release: 2011-02-09
Genre: Business & Economics
ISBN: 1412935296

Electronic Inspection Copy available for instructors here A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding. Every entry features: -An introduction to the topic, -Key relevant features, -A worked example, -A concise summary and a selection of further reading suggestions -Cross-references to associated concepts within the dictionary