Analysis Of The Innovation And The Communication In Fast Food Chains With Different Structures
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Author | : Antonio Annicchiarico |
Publisher | : GRIN Verlag |
Total Pages | : 90 |
Release | : 2017-06-26 |
Genre | : Business & Economics |
ISBN | : 3668470863 |
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, London Metropolitan University, language: English, abstract: The main purpose of this thesis is to explore the relationship and its degree between the local management and the innovation within the fast food restaurant chains and argue about the communication within the different chains. Another goal is to analyze the different system structures possible within a fast food chain, comparing the author’s findings with the previous research. This will be done in order to find the more efficient system structure, to support and develop the innovation and to understand the motivations which lead the fast food restaurant chains to franchise.
Author | : Jacques Trienekens |
Publisher | : BRILL |
Total Pages | : 320 |
Release | : 2023-09-04 |
Genre | : Business & Economics |
ISBN | : 9086867057 |
Food chain management research can help in the analysis and redesign of value creation and the product flow throughout the chain from primary producer down to the consumer. The aim is to meet consumer and societal requirements effectively at minimal cost. In the Wageningen UR strategic research program, Agrologistics and Supply Chains (2005-2009), a large number of Wageningen UR research institutes were involved in multi-disciplinary and applied research projects in order to shed light on diverse food supply chain management challenges such as, design of chain strategies, collaboration efficiencies between chain partners, management of risks in chains, innovative modeling concepts and application of information technologies. This book presents the results of this program. It offers a diverse disciplinary spectrum on food supply chains and it’s challenges in 15 chapters. It contributes considerably to the advancement of our knowledge on management and control of food supply chains.
Author | : Rosanna Fornasiero |
Publisher | : Springer Nature |
Total Pages | : 298 |
Release | : 2020-12-31 |
Genre | : Technology & Engineering |
ISBN | : 3030635058 |
This open access book explores supply chains strategies to help companies face challenges such as societal emergency, digitalization, climate changes and scarcity of resources. The book identifies industrial scenarios for the next decade based on the analysis of trends at social, economic, environmental technological and political level, and examines how they may impact on supply chain processes and how to design next generation supply chains to answer these challenges. By mapping enabling technologies for supply chain innovation, the book proposes a roadmap for the full implementation of the supply chain strategies based on the integration of production and logistics processes. Case studies from process industry, discrete manufacturing, distribution and logistics, as well as ICT providers are provided, and policy recommendations are put forward to support companies in this transformative process.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : Andreopoulou, Zacharoula |
Publisher | : IGI Global |
Total Pages | : 317 |
Release | : 2013-09-30 |
Genre | : Business & Economics |
ISBN | : 1466645512 |
Implementation of technology into social and economic developments have provided key strengths in improving competitiveness and meeting the demands of modern society for life and the economy; including adapting to green development as a means to confront the economic crisis. E-Innovation for Sustainable Development of Rural Resources During Global Economic Crisis brings together a multidisciplinary exchange of knowledge on the application of electronic and mobile innovations towards the sustainable development of the economy. Providing an opportunity to identify effective e-innovation and successful practices, this book is essential for researchers, students, rural developers, and academics in the fields of economics, sustainable development, informatics, and the environment.
Author | : |
Publisher | : |
Total Pages | : 340 |
Release | : 1997 |
Genre | : Education |
ISBN | : |
Author | : Ordóñez de Pablos, Patricia |
Publisher | : IGI Global |
Total Pages | : 661 |
Release | : 2021-05-28 |
Genre | : Business & Economics |
ISBN | : 1799864782 |
With new technologies constantly being created, implemented, and sold, it is a robust opportunity for companies to hop on board with the latest digital trends. With the business world undergoing rapid changes and advancements in current times, the transformation process has been rapid and the disruptions significant. This has created a culture of innovation and a plethora of available business opportunities, especially when focused on Central Asia, Southeast Asia, and East Asia. Along with these innovative technologies and new opportunities in the business world comes challenges and trends within the Asian region that require more attention and advanced research to fully understand this digital transformation era and the resulting impacts, challenges, and solutions. The Handbook of Research on Disruptive Innovation and Digital Transformation in Asia addresses key topics for understanding business opportunities in Asia, covering a variety of challenges and nations in the Asian region from technological disruption and innovation to connectivity and economic corridors in Asia, Islamic finance and tourism, and more. Due to its innovative topics and approaches, geographical focus, and methodologies, the chapters provide readers with a unique value in bringing new perspectives to understanding emerging businesses and challenges in Asia. This book is ideal for professors in academia, deans, students, politicians, policymakers, corporate heads of firms, senior general managers, managing directors, information technology directors and managers, and researchers.
Author | : Philip Cooke |
Publisher | : Edward Elgar Publishing |
Total Pages | : 417 |
Release | : 2010-01-01 |
Genre | : Business & Economics |
ISBN | : 1849806578 |
This is a book of high interest for scholars, practitioners and policymakers interested in innovation, knowledge flows and respective policies. A number of well known authors investigate drivers of innovation, the dynamics of networks, and the role of platforms in both high and low-tech sectors applying a framework of knowledge capability, knowledge phases and "worlds of production" amongst others. Investigated sectors include food and drinks, tourism, automotive industry, ICT, media, KIBS, and biotechnology. Examples of private and public policy platforms illustrate the theme
Author | : Henry Mintzberg |
Publisher | : |
Total Pages | : 0 |
Release | : 2009 |
Genre | : |
ISBN | : |
Synthesizes the empirical literature on organizationalstructuring to answer the question of how organizations structure themselves --how they resolve needed coordination and division of labor. Organizationalstructuring is defined as the sum total of the ways in which an organizationdivides and coordinates its labor into distinct tasks. Further analysis of theresearch literature is neededin order to builda conceptualframework that will fill in the significant gap left by not connecting adescription of structure to its context: how an organization actuallyfunctions. The results of the synthesis are five basic configurations (the SimpleStructure, the Machine Bureaucracy, the Professional Bureaucracy, theDivisionalized Form, and the Adhocracy) that serve as the fundamental elementsof structure in an organization. Five basic parts of the contemporaryorganization (the operating core, the strategic apex, the middle line, thetechnostructure, and the support staff), and five theories of how it functions(i.e., as a system characterized by formal authority, regulated flows, informalcommunication, work constellations, and ad hoc decision processes) aretheorized. Organizations function in complex and varying ways, due to differing flows -including flows of authority, work material, information, and decisionprocesses. These flows depend on the age, size, and environment of theorganization; additionally, technology plays a key role because of itsimportance in structuring the operating core. Finally, design parameters aredescribed - based on the above five basic parts and five theories - that areused as a means of coordination and division of labor in designingorganizational structures, in order to establish stable patterns of behavior.(CJC).
Author | : |
Publisher | : |
Total Pages | : 325 |
Release | : 2020-08-18 |
Genre | : |
ISBN | : 9781949373943 |
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.