Author:
Publisher: Religacion Press
Total Pages: 309
Release:
Genre:
ISBN:

On Symbols and Society

On Symbols and Society
Author: Kenneth Burke
Publisher: University of Chicago Press
Total Pages: 348
Release: 1989-07-15
Genre: Family & Relationships
ISBN: 9780226080789

Kenneth Burke's innovative use of dramatism and dialectical method have made him a powerful critical force in an extraordinary variety of disciplines—education, philosophy, history, psychology, religion, and others. While most widely acclaimed as a literary critic, Burke has elaborated a perspective toward the study of behavior and society that holds immense significance and rich insights for sociologists. This original anthology brings together for the first time Burke's key writings on symbols and social relations to offer social scientists access to Burke's thought. In his superb introductory essay, Joseph R. Gusfield traces the development of Burke's approach to human action and its relationship to other similar sources of theory and ideas in sociology; he discusses both Burke's influence on sociologists and the limits of his perspective. Burke regards literature as a form of human behavior—and human behavior as embedded in language. His lifework represents a profound attempt to understand the implications for human behavior based on the fact that humans are "symbol-using animals." As this volume demonstrates, the work that Burke produced from the 1930s through the 1960s stands as both precursor and contemporary key to recent intellectual movements such as structuralism, symbolic anthropology, phenomenological and interpretive sociology, critical theory, and the renaissance of symbolic interaction.

Rhetorical and Critical Approaches to Public Relations II

Rhetorical and Critical Approaches to Public Relations II
Author: Dr Robert L Heath
Publisher: Routledge
Total Pages: 347
Release: 2013-11-05
Genre: Business & Economics
ISBN: 1135464944

This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.

Overtourism

Overtourism
Author: Claudio Milano
Publisher: CABI
Total Pages: 265
Release: 2019-06-07
Genre: Business & Economics
ISBN: 1786399822

This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes in lifestyles, amenities and well- being. Enormous tensions in overtourism affected destinations have driven the intensification of policy making and scholarly attention toward seeking antidotes to an issue that is considered paradoxical and problematic. Moving beyond the 'top 10 things you can do about overtourism', this book examines the evolution of the phenomenon and explores the genesis of overtourism as well as the system dynamics underpinning it. With a rigorous scientific approach, the book uses systems-thinking and contemporary paradigms around sustainable development, resilience planning and degrowth; while considering global economic, socio-political, environmental discourses. Researchers, analysts, policy makers and industry stakeholders working within tourism as well as those within the private sector, community groups, civil society groups and NGOs will find this book an essential source of information.

News That Matters

News That Matters
Author: Shanto Iyengar
Publisher: University of Chicago Press
Total Pages: 214
Release: 2010-10-15
Genre: Political Science
ISBN: 0226388603

Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates. “News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.”—The Public Interest

Public Opinion

Public Opinion
Author: Walter Lippmann
Publisher:
Total Pages: 282
Release: 2018-09-04
Genre:
ISBN: 9781947844568

Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.

Innovating with Concept Mapping

Innovating with Concept Mapping
Author: Alberto Cañas
Publisher: Springer
Total Pages: 342
Release: 2016-08-20
Genre: Education
ISBN: 331945501X

This book constitutes the refereed proceedings of the 7th International Conference on Concept Mapping, CMC 2016, held in Tallinn, Estonia, in September 2016. The 25 revised full papers presented were carefully reviewed and selected from 135 submissions. The papers address issues such as facilitation of learning; eliciting, capturing, archiving, and using “expert” knowledge; planning instruction; assessment of “deep” understandings; research planning; collaborative knowledge modeling; creation of “knowledge portfolios”; curriculum design; eLearning, and administrative and strategic planning and monitoring.

Tweeting to Power

Tweeting to Power
Author: Jason Gainous
Publisher: Oxford University Press, USA
Total Pages: 207
Release: 2014
Genre: Business & Economics
ISBN: 0199965099

Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.

La opinión pública

La opinión pública
Author: Vincent Price
Publisher: Grupo Planeta (GBS)
Total Pages: 148
Release: 1994
Genre: Language Arts & Disciplines
ISBN: 9788449300677

En este volumen dedicado a la opinion publica, Vicent Price analiza uno de los temas principales de nuestro tiempo. La comunicacion, en muchos aspectos, ha estado inextricablemente unida al analisis de la opinion publica durante generaciones, pero gran parte de los vinculos que las relacionaban se han mostrado hasta ahora opacos. De ahi que Price se dedique a aclarar las muchas formas en que la opinion publica es, en lo esencial, un concepto relacionado con el proceso y los efectos de la comunicacion. Y de ahi tambien que acabe proporcionando un modelo que revisa lo publicado anteriormente y senala el camino a futuras investigaciones que quieran incorporar el papel de periodistas, politicos y encuestadores a la construccion del discurso publico. Un libro, pues, tan adecuado para los estudiantes de comunicacion como para quienes se acercan al tema procedentes de otros campos, ya sean las ciencias politicas, la sociologia o la sociopsicologia.