Marketing and Smart Technologies

Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 783
Release: 2021-03-09
Genre: Technology & Engineering
ISBN: 9813341831

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Location-Based Marketing

Location-Based Marketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
Total Pages: 260
Release: 2020-06-16
Genre: Business & Economics
ISBN: 1786305801

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Soil Ecotoxicology

Soil Ecotoxicology
Author: Joseph Tarradellas
Publisher: CRC Press
Total Pages: 406
Release: 1996-12-23
Genre: Science
ISBN: 9781566701341

Soils are receptacles for a wide range of hazardous chemicals generated by human activities. Whether or not this contamination is deliberate, accurate toxicity assessments are important for health and economic reasons. Soil Ecotoxicology discusses the sources, fate, and transport of hazardous chemicals in soils. The fate (biodegradation and modeling) and the potential impacts of pesticides on soil ecosystems are emphasized, and methodologies for performing toxicity assessments are provided.

The Papillomaviruses

The Papillomaviruses
Author: Robert Garcea
Publisher: Springer Science & Business Media
Total Pages: 435
Release: 2007-08-19
Genre: Medical
ISBN: 0387365230

This volume evaluates the carcinogenic risk to humans posed by infection with human papillomaviruses (HPVs). To date, more than 70 HPV types have been identified, of which over 15 have been reported in cervical cancer biopsies. Worldwide, cervical cancer is the second most common cancer in women. This book also considers the possible involvement of HPV infection in cancers at other sites of the human body.

Culture and Tourism in a Smart, Globalized, and Sustainable World

Culture and Tourism in a Smart, Globalized, and Sustainable World
Author: Vicky Katsoni
Publisher: Springer Nature
Total Pages: 771
Release: 2021-06-21
Genre: Business & Economics
ISBN: 3030724697

This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.

Ethnicities and Global Multiculture

Ethnicities and Global Multiculture
Author: Jan Nederveen Pieterse
Publisher: Rowman & Littlefield
Total Pages: 258
Release: 2007
Genre: Political Science
ISBN: 9780742540644

Arguing that ethnicity and multiculturalism are essential for understanding globalization, this book offers sustained treatments of their reach beyond a limited national context. It proposes ethnicities and global multiculture as alternative, wide-angle perspectives on cultural diversity.

Family Business and Regional Development

Family Business and Regional Development
Author: Rodrigo Basco
Publisher: Routledge
Total Pages: 280
Release: 2021-04-07
Genre: Business & Economics
ISBN: 0429608993

This book explores the relationship between families, firms, and regions and the extent to which these relationships contribute to regional economic and social development. Although family business participation in economic activities has been a common phenomenon since pre-industrial societies, and its importance has evolved throughout time and across spatial contexts, the book suggests that these factors have often been neglected in family business and regional studies. Taking this research gap into account, the book aims to deepen our understanding of the role family firms play in the regional economy. In particular, it explores two seldom studied questions. Firstly, what role do family firms play in regional development? Secondly, how do different spatial regional contexts shape family firm operations and performance? Family Business and Regional Development presents a model of "spatial familiness" and uses themes such as productivity, networks and competitiveness to shed new light on family businesses. Moreover, it approaches the juxtaposition between family business and regional studies to encourage the cross-fertilisation of ideas, theories, and research methods between the two fields. Bringing together leading experts in entrepreneurship, regional economics, and economic geography, this book will be a valuable reading for advanced students, researchers and policymakers interested in family firms, regional studies and economic geography.

The Social Metabolism

The Social Metabolism
Author: Manuel González de Molina
Publisher: Springer
Total Pages: 368
Release: 2014-06-30
Genre: History
ISBN: 3319063588

Over this last decade, the concept of Social Metabolism has gained prestige as a theoretical instrument for the required analysis, to such an extent that there are now dozens of researchers, hundreds of articles and several books that have adopted and use this concept. However, there is a great deal of variety in terms of definitions and interpretations, as well as different methodologies around this concept, which prevents the consolidation of a unified field of new knowledge. The fundamental aim of the book is to conduct a review of the past and present usage of the concept of social metabolism, its origins and history, as well as the main currents or schools that exist around this concept. At the same time, the reviews and discussions included are used by the authors as starting points to draw conclusions and propose a theory of socio-ecological transformations. The theoretical and methodological innovations of this book include a distinction of two types of metabolic processes: tangible and intangible; the analysis of the social metabolism at different scales (in space and time) and a theory of socio-ecological change overcoming the merely “systemic” or “cybernetic” nature of conventional approaches, giving special protagonism to collective action.

New Perspectives on Environmental Justice

New Perspectives on Environmental Justice
Author: Rachel Stein
Publisher: Rutgers University Press
Total Pages: 198
Release: 2004
Genre: Nature
ISBN: 0813534275

Women make up the vast majority of activists and organizers of grassroots movements fighting against environmental ills that threaten poor and people of color communities. [This] collection of essays ... pays tribute to the ... contributions women have made in these endeavors. The writers offer varied examples of environmental justice issues such as children's environmental-health campaigns, cancer research, AIDS/HIV activism, the Environmental Genome Project, and popular culture, among many others. Each one focuses on gender and sexuality as crucial factors in women's or gay men's activism and applies environmental justice principles to related struggles for sexual justice. Drawing on a wide variety of disciplinary perspectives, the contributors offer multiple vantage points on gender, sexuality, and activism.-Back cover.