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| Author | : T. Moilanen |
| Publisher | : Springer |
| Total Pages | : 212 |
| Release | : 2008-12-14 |
| Genre | : Business & Economics |
| ISBN | : 0230584594 |
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
| Author | : Richard Sharpley |
| Publisher | : Routledge |
| Total Pages | : 268 |
| Release | : 2020-10-29 |
| Genre | : Business & Economics |
| ISBN | : 1000205673 |
This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market. Initial chapters present an overview of past and present tourism, including policy and research perspectives. Thematic perspectives on tourism and specific contexts and places in which tourism occurs are then examined. Strains of Japanese tourism such as sport, surf, forest, mountain, urban, tea, pilgrimage and even whaling heritage tourism are among those analyzed. The book also explores tourism’s role in confronting difficult pasts and presents, and the challenges facing the development of tourism in contemporary Japan. A short postscript outlines some of the challenges and possible future directions tourism in Japan may take in light of the COVID-19 crisis. Written by a team of well-known editors and contributors, including academics from Japan, this volume will be of great interest to upper-students and researchers and academics in development studies, cultural studies, geography and tourism.
| Author | : Nigel Morgan |
| Publisher | : Routledge |
| Total Pages | : 328 |
| Release | : 2007-06-07 |
| Genre | : Business & Economics |
| ISBN | : 1136411097 |
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
| Author | : Nicholas David Bowman |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 747 |
| Release | : 2024-10-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 3110792931 |
Although not considered a formal area of study, scholarship on the uses, content, and effects of entertaining media has been central to communication studies and related fields for more than a century. The serious study of entertainment seems paradoxical, as we presume entertainment to be the “lighter side” of our daily lives. Yet as revealed in this volume, entertainment media serve as cultural artifacts that shape our understandings of various peoples and publics in ways that invite deeper, immersive, and increasingly interactive engagement. On this backdrop, Entertainment Media and Communication serves as a reference guide for canonical and foundational research into media entertainment and a collection of emerging and updated theories and models core to the study of media entertainment in the 21st century. Across more than forty chapters and with a diverse and inclusive list of authors, this volume provides a broad-yet-nuanced view into entertainment media and communication scholarship. The contributors explore its foundations, define and extend key concepts and theories through myriad lenses, discuss unique considerations of digital media, and divine future paths for scholarly inquiry.
| Author | : Heri Pratikto |
| Publisher | : Routledge |
| Total Pages | : 126 |
| Release | : 2021-07-22 |
| Genre | : Business & Economics |
| ISBN | : 1000416003 |
The increasing demand for halal products, including goods and services, every year, especially for food and beverages, has resulted in a growing need for products with halal guarantees. Along with the increasing trend of the global demand, it has resulted in an increase in producers of halal food and beverages in both Muslim and non-Muslim countries. In addition the demand for halal tourism is also increasing. Indonesia is one of the largest Muslim countries in the world. However, there are still many Muslim consumer actors and Muslim producer actors who do not yet have an awareness of the importance of complying with the provisions of Islamic law in consuming and producing goods and services. There are still many restaurants and hotels that serve food and drinks that are not certified halal. There are still many food, medicinal and cosmetic products that are not halal certified. But now many secular countries such as France, Canada, Australia, the United States, Britain are also halal certified with the aim of meeting the Muslim demand for halal products for food and beverage, including for halal tourism. Starting from the development of the halal industry both in the fields of food, beverages and services, an International Seminar was held, which provides a more complete understanding of halal products, current halal developments and can serve as motivation to produce halal products, providing research results from the topic of halal development. The international seminar, entitled International Conference on Halal Development, listed speakers from several countries able to provide an overview of the halal development of several countries. This book contains a selection of papers from the conference.
| Author | : Anukrati Sharma |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 219 |
| Release | : 2021-05-13 |
| Genre | : Business & Economics |
| ISBN | : 1839097086 |
Overtourism as Destination Risk: Impacts and Solutions presents a range of researcher perspectives discussing current issues in the overtourism debate,including unplanned expansion, construction, environmental imbalance and damage,pollution and deforestation, and measures and possible solutions to tackle the problem of overtourism.
| Author | : Azizul Hassan |
| Publisher | : Springer Nature |
| Total Pages | : 1367 |
| Release | : 2022-07-09 |
| Genre | : Business & Economics |
| ISBN | : 9811622108 |
It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as well as the constraints the industry is facing. The contents of this book deal with distinct topics, such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. A good number of research studies have conducted outlining the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has attracted very few researchers. Some contributions have been made but not sufficient. Considering the ongoing trend of technology application in the tourism industry in Asia, very few research attempts have been made aiming to explore diverse aspects. Tourism is expanding enormously across the world. which actually creates more demands for effective technologies. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also be read by the relevant policy planners and industry professionals. Apart from them, this book will be appreciated by expatriate researchers and researchers having keen interest in the Asian tourism industry.
| Author | : Sarah Teasley |
| Publisher | : Reaktion Books |
| Total Pages | : 425 |
| Release | : 2022-05-06 |
| Genre | : Design |
| ISBN | : 1780232306 |
A revealing look at Japanese design weaving together the stories of people who shaped Japan’s design industries with social history, economic conditions, and geopolitics. From cars to cameras, design from Japan is ubiquitous. So are perceptions of Japanese design, from calming, carefully crafted minimalism to avant-garde catwalk fashion, or the cute, Kawaii aesthetic populating Tokyo streets. But these portrayals overlook the creativity, generosity, and sheer hard work that has gone into creating and maintaining design industries in Japan. In Designing Modern Japan, Sarah Teasley deftly weaves together the personal stories of people who shaped and shape Japan’s design industries with social history, economic conditions, and geopolitics.. Key to her account is how design has been a strategy to help communities thrive during turbulent times, and for making life better along the way. Deeply researched and superbly illustrated, Designing Modern Japan appeals to a wide audience for Japanese design, history, and culture.
| Author | : Saurabh Kumar Dixit |
| Publisher | : Routledge |
| Total Pages | : 679 |
| Release | : 2020-06-08 |
| Genre | : Business & Economics |
| ISBN | : 042951574X |
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
