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Author | : John Fahy |
Publisher | : McGraw-Hill Europe |
Total Pages | : 0 |
Release | : 2012 |
Genre | : Marketing |
ISBN | : 9780077137014 |
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Author | : Louis E. Boone |
Publisher | : Wiley |
Total Pages | : 656 |
Release | : 2018-05-30 |
Genre | : |
ISBN | : 9781119539599 |
Boone, Kurtz, and Berston's, Contemporary Business, 17th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.
Author | : John Fahy |
Publisher | : McGraw-Hill Incorporated, Us |
Total Pages | : 0 |
Release | : 2015 |
Genre | : BUSINESS et ECONOMICS / Marketing / General |
ISBN | : 9780077167950 |
Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.
Author | : Dominic Barton |
Publisher | : Oxford University Press |
Total Pages | : 360 |
Release | : 2016-08-26 |
Genre | : Business & Economics |
ISBN | : 0191088234 |
Capitalism has been an unprecedented engine of wealth creation for many centuries, leading to sustained productivity gains and long-term growth and lifting an increasing proportion of humanity out of poverty. But its effects, and hence its future, have come increasingly under question: Is capitalism still improving wealth and well-being for the many? Or, is long-term value creation being sacrificed to the pressures of short-termism, with potentially far-reaching consequences for society, the natural environment, prosperity, and global order? Building on a collaboration between the Schulich School of Business and global management consultancy McKinsey & Company, this volume reflects both the urgency of the needed action and the tremendous opportunity to forge consensus and catalyze a lasting movement toward a more responsible, long-term, and sustainable model of capitalism. This unique volume brings together many of the leading proponents for a reformed, re-imagined capitalism from the Âfields of academia, business, and NGOs. Its contributors have been at the forefront of thought and action in regard to the future of capitalism. Both individually and collectively, they provide powerful suggestions of what such a long-term oriented model of capitalism should look like and how it can be achieved. Drawing on their research and professional experience, they write in an accessible style aiming to reach the broad audiences required to turn a re-imagined capitalism into a reality.
Author | : Alice Parker |
Publisher | : |
Total Pages | : 100 |
Release | : 1991 |
Genre | : Religion |
ISBN | : 9780929650432 |
Author | : Rigby |
Publisher | : |
Total Pages | : 0 |
Release | : 2006 |
Genre | : |
ISBN | : 9781418914219 |
Author | : David L. Kurtz |
Publisher | : |
Total Pages | : |
Release | : 2019-04-12 |
Genre | : |
ISBN | : 9781119590804 |
Author | : Sampson Ejike Odum |
Publisher | : iUniverse |
Total Pages | : 123 |
Release | : 2020-11-03 |
Genre | : Fiction |
ISBN | : 1663205043 |
‘KUMBA AFRICA’, is a compilation of African Short Stories written as fiction by Sampson Ejike Odum, nostalgically taking our memory back several thousands of years ago in Africa, reminding us about our past heritage. It digs deep into the traditional life style of the Africans of old, their beliefs, their leadership, their courage, their culture, their wars, their defeat and their victories long before the emergence of the white man on the soil of Africa. As a talented writer of rich resource and superior creativity, armed with in-depth knowledge of different cultures and traditions in Africa, the Author throws light on the rich cultural heritage of the people of Africa when civilization was yet unknown to the people. The book reminds the readers that the Africans of old kept their pride and still enjoyed their own lives. They celebrated victories when wars were won, enjoyed their New yam festivals and villages engaged themselves in seasonal wrestling contest etc; Early morning during harmattan season, they gathered firewood and made fire inside their small huts to hit up their bodies from the chilling cold of the harmattan. That was the Africa of old we will always remember. In Africa today, the story have changed. The people now enjoy civilized cultures made possible by the influence of the white man through his scientific and technological process. Yet there are some uncivilized places in Africa whose people haven’t tested or felt the impact of civilization. These people still maintain their ancient traditions and culture. In everything, we believe that days when people paraded barefooted in Africa to the swarmp to tap palm wine and fetch firewood from there farms are almost fading away. The huts are now gradually been replaced with houses built of blocks and beautiful roofs. Thanks to modern civilization. Donkeys and camels are no longer used for carrying heavy loads for merchants. They are now been replaced by heavy trucks and lorries. African traditional methods of healing are now been substituted by hospitals. In all these, I will always love and remember Africa, the home of my birth and must respect her cultures and traditions as an AFRICAN AUTHOR.
Author | : Robin Oliveira |
Publisher | : Penguin UK |
Total Pages | : 392 |
Release | : 2012 |
Genre | : Fiction |
ISBN | : 0241950007 |
On the eve of the American Civil War, Mary Sutter, a brilliant, headstrong midwife from New York, is dreaming of becoming a surgeon. Eager to escape the pains of a broken heart and a life in the shadow of her more beautiful twin sister, she travels to Washington to help tend the legions of Civil War wounded.
Author | : Louis E. Boone |
Publisher | : |
Total Pages | : 622 |
Release | : 2005 |
Genre | : Business |
ISBN | : 9780324225129 |
CONTEMPORARY BUSINESS, 11th Edition, is the most widely used introductory business text and it is even better than before! Containingall the most important introductory business topics, this text also includes the most current information available in any business text,and the best supplementary package in the business.