A History of Advertising from the Earliest Times

A History of Advertising from the Earliest Times
Author: Henry Sampson
Publisher: Prabhat Prakashan
Total Pages: 662
Release: 2024-10-24
Genre: Business & Economics
ISBN:

Uncover the fascinating evolution of advertising through the ages with Henry Sampson’s scholarly work, A History of Advertising from The Earliest Times. This comprehensive book takes readers on a journey through the origins of advertising, tracing its development from ancient civilizations to the modern-day marketing strategies we encounter every day. As Sampson dives into the history of advertising, he explores how ancient cultures used signs, symbols, and oral traditions to communicate messages. With each chapter, the book reveals the shifting methods of persuasion that have shaped human commerce for centuries.But what made advertising such a powerful tool for civilization? Was it the need for merchants to connect with consumers, or was there a deeper psychological drive behind the art of persuasion? This book answers these questions, providing a compelling look into the societal impact of advertising throughout history. From ancient Egypt's papyrus scrolls to the rise of print ads in the 19th century, Sampson meticulously tracks the technological and cultural shifts that have influenced the way businesses and governments convey their messages to the public. With detailed insights into advertising's role in politics, economics, and culture, this book is a crucial read for anyone interested in the history of communication. Are you ready to discover how advertising has shaped the modern world?Whether you're a marketing enthusiast, a student of history, or simply curious about the stories behind those ubiquitous ads, this book offers a wealth of knowledge. It’s not just a history of advertising, but a history of human communication itself. Take a deep dive into the fascinating world of advertising. Purchase A History of Advertising from The Earliest Times now and gain a profound understanding of how advertising has influenced society through the ages.

Passions, Politics and the Limits of Society

Passions, Politics and the Limits of Society
Author: Heikki Haara
Publisher: Walter de Gruyter GmbH & Co KG
Total Pages: 366
Release: 2020-08-24
Genre: History
ISBN: 3110679868

The 1st part of the volume engages with the theme of inclusion and exclusion in the history of ideas from different perspectives. The 2nd part of the volume discusses debates on natural law, human nature and political economy in early-modern Europe. Its contributions explore the sorts of political and moral visions that were relevant in post-Hobbesian moral philosophy and the development of economic thought.