Proceedings of the 1997 World Marketing Congress

Proceedings of the 1997 World Marketing Congress
Author: Samsinar MD Sidin
Publisher: Springer
Total Pages: 670
Release: 2015-06-25
Genre: Business & Economics
ISBN: 3319173200

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Industrial Marketing

Industrial Marketing
Author: Mukerjee
Publisher: Excel Books India
Total Pages: 676
Release: 2009
Genre: Industrial marketing
ISBN: 9788174467003

New Insights on Trust in Business-to-Business Relationships

New Insights on Trust in Business-to-Business Relationships
Author: Houcine Akrout
Publisher: Emerald Group Publishing
Total Pages: 135
Release: 2019-08-15
Genre: Business & Economics
ISBN: 1838670645

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
Author: Victoria L. Crittenden
Publisher: Springer
Total Pages: 546
Release: 2015-03-13
Genre: Business & Economics
ISBN: 3319132482

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The New Workplace

The New Workplace
Author: David Holman
Publisher: John Wiley & Sons
Total Pages: 464
Release: 2003-07-07
Genre: Psychology
ISBN: 0470859156

"Just-in-time", "total quality management", "lean manufacturing", "call centres", "team work", "empowerment" - most people in business have heard these buzz words, often offered as a panacea to all profit ills. So why don't they always work? Can you combine them anyhow? If not, why not? The New Workplace Handbook is a comprehensive guide to the evidence available on how modern working practices and technology affect the people in organizations. Within a broad psychological framework, leading experts examine how people work, their experience of work, the impact on productivity and performance and the human resource implications. Guidance is offered on a range of different methods, tools and practices that can be used to guide the design and implementation of modern working practices to ensure that pitfalls are avoided and the best possible results are obtained from new initiatives. Indispensable for consultants, this Handbook will also be useful for students and scholars in the psychology of business, human resource professionals and anyone involved in the management of new working practices.

Textbook of Nursing Management and Leadership - E-Book

Textbook of Nursing Management and Leadership - E-Book
Author: Clement I
Publisher: Elsevier Health Sciences
Total Pages: 985
Release: 2023-12-04
Genre: Medical
ISBN: 8131267628

SALIENT FEATURES• The text is comprehensive, exhaustive, concise and well structured.• It is useful for B.Sc. Nursing students; it has 4 sections and 21 chapters.• Each chapter starts with Learning Objectives, Glossary and Abbreviations.• There is a dual treatment of concepts, both theoretical and applied.• The presentation of the book is lucid, and the language used is simple for the ease of comprehension.• Ample tables, figures and charts have been provided.• The textbook comprises end-of-chapter questions, including multiple-choice questions, keeping the examinationperspective in mind.• Each chapter consists of carefully selected Further Reading for the benefit of readers.• This book offers theoretical and realistic insights that will enable nursing students to build leadership quality ineducation, service and administration.

Regional Economic Development

Regional Economic Development
Author: Robert J. Stimson
Publisher: Springer Science & Business Media
Total Pages: 458
Release: 2006-10-12
Genre: Business & Economics
ISBN: 3540348298

The completely reedited second edition of this book reflects recent advances and adds insightful new material. The book analyzes regional economic performance and change, and discusses how analysis integrates with strategies for local and regional economic development policy and planning. The aim is to provide the reader with an account of quantitative and qualitative approaches to regional economic analysis, and of old and new strategic frameworks for formulating regional economic development planning.

Controversies in Local Economic Development

Controversies in Local Economic Development
Author: Martin Perry
Publisher: Routledge
Total Pages: 270
Release: 2010-07-02
Genre: Business & Economics
ISBN: 1136955755

This book will discuss seven controversies in local economic development, including knowledge and learning, the provision of resources to nurture entrepreneurial talent, innovation, clusters of enterprise and inward investment.