Membership Marketing in the Digital Age

Membership Marketing in the Digital Age
Author: Patricia Rich
Publisher: Rowman & Littlefield
Total Pages: 453
Release: 2015-12-03
Genre: Business & Economics
ISBN: 1442259825

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Under the Sea-wind

Under the Sea-wind
Author: Rachel Carson
Publisher: DigiCat
Total Pages: 189
Release: 2022-08-16
Genre: Fiction
ISBN:

DigiCat Publishing presents to you this special edition of "Under the Sea-wind" by Rachel Carson. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.

The Edge of the Sea

The Edge of the Sea
Author: Rachel Carson
Publisher: Houghton Mifflin Harcourt
Total Pages: 308
Release: 1998
Genre: Nature
ISBN: 9780395924969

"The edge of the sea is a strange and beautiful place." A book to be read for pleasure as well as a practical identification guide, The Edge of the Sea introduces a world of teeming life where the sea meets the land. A new generation of readers is discovering why Rachel Carson's books have become cornerstones of the environmental and conservation movements. New introduction by Sue Hubbell. (A Mariner Reissue)

Slavery and the Making of Early American Libraries

Slavery and the Making of Early American Libraries
Author: Sean D. Moore
Publisher: Oxford University Press
Total Pages: 272
Release: 2019-02-07
Genre: Literary Criticism
ISBN: 0192573411

Early American libraries stood at the nexus of two transatlantic branches of commerce—the book trade and the slave trade. Slavery and the Making of Early American Libraries bridges the study of these trades by demonstrating how Americans' profits from slavery were reinvested in imported British books and providing evidence that the colonial book market was shaped, in part, by the demand of slave owners for metropolitan cultural capital. Drawing on recent scholarship that shows how participation in London cultural life was very expensive in the eighteenth century, as well as evidence that enslavers were therefore some of the few early Americans who could afford to import British cultural products, the volume merges the fields of the history of the book, Atlantic studies, and the study of race, arguing that the empire-wide circulation of British books was underwritten by the labour of the African diaspora. The volume is the first in early American and eighteenth-century British studies to fuse our growing understanding of the material culture of the transatlantic text with our awareness of slavery as an economic and philanthropic basis for the production and consumption of knowledge. In studying the American dissemination of works of British literature and political thought, it claims that Americans were seeking out the forms of citizenship, constitutional traditions, and rights that were the signature of that British identity. Even though they were purchasing the sovereignty of Anglo-Americans at the expense of African-Americans through these books, however, some colonials were also making the case for the abolition of slavery.

American Libraries 1730-1950

American Libraries 1730-1950
Author: Kenneth A. Breisch
Publisher: W. W. Norton
Total Pages: 314
Release: 2017
Genre: Architecture
ISBN: 9780393731606

Although new technologies appear poised to alter it, the library remains a powerful site for discovery, and its form is still determined by the geometry of the book and the architectural spaces devised to store and display it. American Libraries provides a history and panorama of these much-loved structures, inside and out, encompassing the small personal collection, the vast university library, and everything in between. Through 500 photographs and plans selected from the encyclopedic collections of the Library of Congress, Kenneth Breisch traces the development of libraries in the United States, from roots in such iconic examples as the British Library and Paris's Bibliotheque-Ste.-Genevieve to institutions imbued with their own American mythology. Starting with the private collections of wealthy merchants and landowners during the eighteenth century, the book looks at the Library of Congress, large and small public libraries, and the Carnegie libraries, and it ends with a glimpse of modern masterworks.

The Globalized Library

The Globalized Library
Author: Yelena Luckert
Publisher: Assoc of College & Research Libraries
Total Pages: 0
Release: 2019
Genre: Academic libraries
ISBN: 9780838989517

A collection of essays from across the world, detailing how library work is becoming globalized. The articles demonstrate new ways to address language and cultural differences, access issues abroad, the international purchase and processing of materials, and information literacy needs of students from all over the world.