American Automobile Advertising 1930 1980
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Author | : Heon Stevenson |
Publisher | : McFarland |
Total Pages | : 295 |
Release | : 2008-11-24 |
Genre | : Transportation |
ISBN | : 0786452315 |
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author | : Michael L. Berger |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 516 |
Release | : 2001-07-30 |
Genre | : Social Science |
ISBN | : 0313016062 |
This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Author | : Heon Stevenson |
Publisher | : |
Total Pages | : 296 |
Release | : 1995 |
Genre | : Advertising |
ISBN | : |
Author | : William Aspray |
Publisher | : MIT Press |
Total Pages | : 366 |
Release | : 2011 |
Genre | : Computers |
ISBN | : 0262015013 |
This book examines the evolution of information seeking in nine areas of everyday American life. --from publisher description.
Author | : Heon Stevenson |
Publisher | : McFarland |
Total Pages | : 430 |
Release | : 2015-03-27 |
Genre | : Transportation |
ISBN | : 1476611300 |
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author | : Dick Nesbitt |
Publisher | : Crescent |
Total Pages | : 64 |
Release | : 1986-01-22 |
Genre | : Science |
ISBN | : 9780517490426 |
Looks at the forces, fads, and foibles that have shaped American automotive design during the last half century
Author | : Mark Laver |
Publisher | : Routledge |
Total Pages | : 262 |
Release | : 2015-02-11 |
Genre | : Music |
ISBN | : 1317699793 |
Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.
Author | : Chris Abel |
Publisher | : Routledge |
Total Pages | : 495 |
Release | : 2021-03-15 |
Genre | : Philosophy |
ISBN | : 0429683669 |
In this incisive study of the biological and cultural origins of the human self, the author challenges readers to re-think ideas about the self and consciousness as being exclusive to humans. In their place, he expounds a metatheoretical approach to the self as a purposeful system of extended cognition common to animal life: the invisible medium maintaining mind, body and environment as an integrated ‘field of being’. Supported by recent research in evolutionary and developmental studies together with related discoveries in animal behaviour and the neurosciences, the author examines the factors that have shaped the evolution of the animal self across widely different species and times, through to the modern, technologically enmeshed human self; the differences between which, he contends, are relations of degree rather than absolute differences. We are, he concludes, instinctive and ‘fuzzy individuals’ clinging to fragile identities in an artificial and volatile world of humanity’s own making, but which we now struggle to control. This book, which restores the self to its fundamental place in identity formation, will be of great interest for students and academics in the fields of social, developmental and environmental psychology, together with readers from other disciplines in the humanities, especially philosophy, cultural theory and architecture.
Author | : Kenneth Whyte |
Publisher | : Knopf |
Total Pages | : 432 |
Release | : 2021-06-01 |
Genre | : History |
ISBN | : 0525521682 |
"Vigorous, provocative... The Sack of Detroit is compelling, bold and stylishly written." —Barbara Spindel, The Wall Street Journal A provocative, revelatory history of the epic rise—and unnecessary fall—of the U.S. automotive industry, uncovering the vivid story of innovation, politics, and business that led to a sudden, seismic shift in American priorities that is still felt today, from the acclaimed author of Hoover In the 1950s, America enjoyed massive growth and affluence, and no companies contributed more to its success than automakers. They were the biggest and best businesses in the world, their leadership revered, their methods imitated, and their brands synonymous with the nation's aspirations. But by the end of the 1960s, Detroit's profits had evaporated and its famed executives had become symbols of greed, arrogance, and incompetence. And no company suffered this reversal more than General Motors, which found itself the main target of a Senate hearing on auto safety that publicly humiliated its leadership and shattered its reputation. In The Sack of Detroit, Kenneth Whyte recounts the epic rise and unnecessary fall of America's most important industry. At the center of his absorbing narrative are the titans of the automotive world but also the crusaders of safety, including Ralph Nader and a group of senators including Bobby Kennedy. Their collision left Detroit in a ditch, launched a new era of consumer advocacy and government regulation, and contributed significantly to the decline of American enterprise. This is a vivid story of politics, business, and a sudden, seismic shift in American priorities that is still felt today.
Author | : Wikipedia contributors |
Publisher | : e-artnow sro |
Total Pages | : 1073 |
Release | : |
Genre | : |
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