Ambientes educativos CLIC –creativos, lúdicos, interactivos y colaborativos– para aprender en la era de la información

Ambientes educativos CLIC –creativos, lúdicos, interactivos y colaborativos– para aprender en la era de la información
Author: Galvis Panqueva, Alvaro
Publisher: Ediciones Uniandes-Universidad de los Andes
Total Pages: 104
Release: 2013-08-01
Genre: Education
ISBN: 9586958914

En este trabajo se materializan ideas importantes que orientaron el desarrollo de dos proyectos sensacionales: Ludomática y Acertijos. En Ludomática se creó y sometió a prueba una pedagogía problemática y colaborativa en la que la lúdica, la interactividad y la tecnología se encontraron alrededor de ideas/fuerzas poderosas con plena vigencia. Acertijos tiene como objetivo profundizar en el aprendizaje basado en el uso de problemas que exigen ser creativos para dar con una o más soluciones, en cuyo proceso la lúdica desempeña un papel como propulsor para hallar solución a retos valederos, y la colaboración se convierte en un aliado para construir sobre la diferencia.

Fragile Governance and Local Economic Development

Fragile Governance and Local Economic Development
Author: Sergio Montero
Publisher: Routledge
Total Pages: 166
Release: 2018-08-17
Genre: Business & Economics
ISBN: 1351589431

Much of our understanding of local economic development is based on large urban agglomerations as nodes of innovation and competitive advantage, connecting territories to global value chains. However, this framework cannot so easily be applied to peripheral regions and secondary cities in either the Global South or the North. This book proposes an alternative way of looking at local economic development based on the idea of fragile governance and three variables: associations and networks; learning processes; and leadership and conflict management in six Latin American peripheral regions. The case studies illustrate the challenges of governance in small and intermediate cities in Latin America, and showcase strategies that are being used to achieve a more resilient and territorial vision of local economic development. This book will be of interest to students and researchers of local economic development, urban and regional studies, and political economy in Latin America as well as to policy-makers and practitioners interested in local and regional economic development policy.

Flip Your Classroom

Flip Your Classroom
Author: Jonathan Bergmann
Publisher: International Society for Technology in Education
Total Pages: 123
Release: 2012-06-21
Genre: Education
ISBN: 1564844684

Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!

Literacies Across Media

Literacies Across Media
Author: Margaret Mackey
Publisher: Routledge
Total Pages: 216
Release: 2007-01-26
Genre: Education
ISBN: 1134133812

This thought-provoking, fascinating and highly informative text offers both a vivid account of a group of young readers coming to terms with texts and a radical perspective on the growth of a generation of young readers.

Against Typological Tyranny in Archaeology

Against Typological Tyranny in Archaeology
Author: Cristóbal Gnecco
Publisher: Springer Science & Business Media
Total Pages: 249
Release: 2013-10-25
Genre: Social Science
ISBN: 1461487242

The papers in this book question the tyranny of typological thinking in archaeology through case studies from various South American countries (Venezuela, Colombia, Bolivia, Argentina, and Brazil) and Antarctica. They aim to show that typologies are unavoidable (they are, after all, the way to create networks that give meanings to symbols) but that their tyranny can be overcome if they are used from a critical, heuristic and non-prescriptive stance: critical because the complacent attitude towards their tyranny is replaced by a militant stance against it; heuristic because they are used as means to reach alternative and suggestive interpretations but not as ultimate and definite destinies; and non-prescriptive because instead of using them as threads to follow they are rather used as constitutive parts of more complex and connective fabrics. The papers included in the book are diverse in temporal and locational terms. They cover from so called Formative societies in lowland Venezuela to Inca-related ones in Bolivia; from the coastal shell middens of Brazil to the megalithic sculptors of SW Colombia. Yet, the papers are related. They have in common their shared rejection of established, naturalized typologies that constrain the way archaeologists see, forcing their interpretations into well known and predictable conclusions. Their imaginative interpretative proposals flee from the secure comfort of venerable typologies, many suspicious because of their association with colonial political narratives. Instead, the authors propose novel ways of dealing with archaeological data.

Media Education in Latin America

Media Education in Latin America
Author: Julio-César Mateus
Publisher: Routledge
Total Pages: 293
Release: 2019-07-22
Genre: Education
ISBN: 0429534671

This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.

Marketing and Smart Technologies

Marketing and Smart Technologies
Author: Álvaro Rocha
Publisher: Springer Nature
Total Pages: 783
Release: 2021-03-09
Genre: Technology & Engineering
ISBN: 9813341831

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Choice Theory: A Very Short Introduction

Choice Theory: A Very Short Introduction
Author: Michael Allingham
Publisher: OUP Oxford
Total Pages: 144
Release: 2002-08-22
Genre: Business & Economics
ISBN: 0191579262

We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Learning to Write

Learning to Write
Author: Gunther Kress
Publisher: Routledge
Total Pages: 248
Release: 2003-09-02
Genre: Education
ISBN: 1134908288

First published in 1982, this influential and classic text poses two questions: what is it that a child learns when he or she learns to write? What can we learn about children, society and ourselves, by looking at this process? The book is based on a close analysis of a series of written texts by primary school children and is written for student teachers with little or no knowledge of linguistics. In this new edition, Gunther Kress has made extensive revisions in the light of recent developments in linguistics and in education. The theoretical focus is now a social semiotic one, which allows a fundamental rethinking of issues such as 'preliteracy' and broad social and cultural questions around the making of texts.

Location-Based Marketing

Location-Based Marketing
Author: Gérard Cliquet
Publisher: John Wiley & Sons
Total Pages: 260
Release: 2020-06-16
Genre: Business & Economics
ISBN: 1786305801

Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.