The Impact of Digitalization on Current Marketing Strategies

The Impact of Digitalization on Current Marketing Strategies
Author: Luis Matosas-López
Publisher: Emerald Group Publishing
Total Pages: 257
Release: 2024-03-14
Genre: Business & Economics
ISBN: 1837536864

Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.

AISMA-2024: International Workshop on Advanced Information Security Management and Applications

AISMA-2024: International Workshop on Advanced Information Security Management and Applications
Author: Maria Lapina
Publisher: Springer
Total Pages: 0
Release: 2024-10-17
Genre: Computers
ISBN: 9783031721700

This book is based on the best papers accepted for presentation during the AISMA-2024: International Workshop on Advanced in Information Security Management and Applications. The book includes research on information security problems and solutions in the field of security awareness, blockchain and cryptography, data analysis, authentication and key distribution, security incidents. The scope of research methods in information security management presents original research, including mathematical models and software implementations, related to the following topics: describing security incidents, blockchain technology, machine learning-based approaches in wireless sensor networks, phishing attack response scenarios, biometric authentication, information security audit procedures, depersonalization process. In addition, some papers focus on dynamics risks infrastructural genesis at critical information infrastructure facilities. Finally, the book gives insights into the some problems in forecasting the development of information security events. The book intends for readership specializing in the field of information security management and applications, information security methods and features.

Cyber Security Impact on Digitalization and Business Intelligence

Cyber Security Impact on Digitalization and Business Intelligence
Author: Haitham M. Alzoubi
Publisher: Springer Nature
Total Pages: 582
Release: 2024-01-03
Genre: Computers
ISBN: 3031318013

This book takes a unique approach by exploring the connection between cybersecurity, digitalization, and business intelligence. In today's digital landscape, cybersecurity is a crucial aspect of business operations. Meanwhile, organizations continue to leverage digital technologies for their day-to-day operations. They must be aware of the risks associated with cyber-attacks and implement robust cybersecurity measures to protect their assets. It provides practical insights and solutions to help businesses better understand the impact of cybersecurity on their digitalization and business intelligence strategies. It provides practical insights and solutions for implementing cybersecurity measures in organizations and covers a wide range of topics, including threat intelligence, risk management, compliance, cloud security, and IoT security. The book takes a holistic approach and explores the intersection of cybersecurity, digitalization, and business intelligence and examines the possible challenges and opportunities.

Multisector Insights in Healthcare, Social Sciences, Society, and Technology

Multisector Insights in Healthcare, Social Sciences, Society, and Technology
Author: Burrell, Darrell Norman
Publisher: IGI Global
Total Pages: 409
Release: 2024-02-27
Genre: Medical
ISBN:

Due to a variety of global challenges in recent times, the dissolution of traditional boundaries between academic disciplines has given rise to a pressing need for innovative problem-solving. Complex issues affect our societies, spanning healthcare, social sciences, organizational behavior, and technology. This shifting landscape necessitates a comprehensive exploration into the interconnections between these diverse fields. The book, Multisector Insights in Healthcare, Social Sciences, Society, and Technology, is an innovative guide that seeks to examine the relationships between various fields of knowledge. It celebrates the transformative impact of applied research and interdisciplinary collaboration as the driving force behind overcoming the most significant challenges of our time. As the boundaries between disciplines blur, the book takes readers on a journey through multifaceted issues at the intersection of healthcare, social sciences, organizational behavior, and technology. Chapters within this book unravel the complexities of healthcare ethics, global health initiatives, organizational dynamics, and technological advancements. Through literature reviews, qualitative and quantitative studies, and real-world case analyses, the compendium not only identifies the problems but also offers concrete, evidence-backed solutions. This interdisciplinary approach underscores the need to address the pressing challenges of our time, emphasizing the need for collaborative strategies to drive positive change.

Advancements in Science and Technology for Healthcare, Agriculture, and Environmental Sustainability

Advancements in Science and Technology for Healthcare, Agriculture, and Environmental Sustainability
Author: Dimitrios A Karras
Publisher: CRC Press
Total Pages: 692
Release: 2024-06-13
Genre: Computers
ISBN: 1040001750

This book is the collection of selected articles that appeared at the First International Analytics Conference 2023 held in Hyderabad in virtual mode on February 2nd the 3rd 2023. This informative volume offers a window into recent breakthroughs shaping healthcare, agriculture, and environmental sustainability. It showcases the cutting-edge developments in these essential fields. Explore the progress in healthcare, from personalized medicine to telemedicine and innovative treatments, demonstrating how technology is enhancing patient care and transforming global health. Dive into the agricultural sector, where precision farming, genetic engineering, and sustainable practices are revolutionizing food production. Science and innovation play a key role in building a more resilient and food-secure future.

Cloud of Things

Cloud of Things
Author: Jitendra Kumar
Publisher: CRC Press
Total Pages: 383
Release: 2024-08-07
Genre: Computers
ISBN: 1040089267

Cloud computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. This book explores algorithms, protocols, and system design principles of key smart technologies including cloud computing and the internet of things. • Discusses the system design principles in cloud computing along with artificial intelligence, machine learning, and data analytics applications • Presents blockchain-based solutions, cyber-physical system applications, and deep learning approaches to solving practical problems • Highlights important concepts including the cloud of things architecture, cloud service management and virtualization, and resource management techniques • Covers advanced technologies including fog computing, edge computing, and distributed intelligence • Explores cloud-enabling technology, broadband networks and internet architecture, internet service providers (ISPs), and connectionless packet switching. The book is primarily written for graduate students, academic researchers, and professionals in the field of computer science and engineering, electrical engineering, and information technology.

ICT for Engineering and Critical Infrastructures

ICT for Engineering and Critical Infrastructures
Author: Asma Salman
Publisher: Springer Nature
Total Pages: 62
Release: 2024
Genre: Electronic books
ISBN: 3031493095

This book—consisting of four parts—brings forth a comprehensive evaluation of information and communication technologies (ICTs) utilization in engineering and infrastructures. The field of engineering has consistently been a bastion of problem-solving and innovation. It has continuously aided humanity in conquering seemingly unsolvable obstacles by pushing the limits of human capability and ingenuity. In the modern age, modern computational methods and digital systems present themselves as the frontier of novel technological innovation, thus attaining the potential to considerably strengthen various engineering fields. Tackling essential topics such as the incorporation of informatics in infrastructure, cybersecurity, advanced networking techniques, and smart resource management, this book peers into the future of engineering, proving as an excellent resource for engineers, entrepreneurs, policymakers, network specialists, and finally, computer scientists.

Computational Methods in Science and Technology

Computational Methods in Science and Technology
Author: Sukhpreet Kaur
Publisher: CRC Press
Total Pages: 580
Release: 2024-10-10
Genre: Computers
ISBN: 1040260640

This book contains the proceedings of the 4TH International Conference on Computational Methods in Science and Technology (ICCMST 2024). The proceedings explores research and innovation in the field of Internet of things, Cloud Computing, Machine Learning, Networks, System Design and Methodologies, Big Data Analytics and Applications, ICT for Sustainable Environment, Artificial Intelligence and it provides real time assistance and security for advanced stage learners, researchers and academicians has been presented. This will be a valuable read to researchers, academicians, undergraduate students, postgraduate students, and professionals within the fields of Computer Science, Sustainability and Artificial Intelligence.

AI-Powered Productivity

AI-Powered Productivity
Author: Dr. Asma Asfour
Publisher: Asma Asfour
Total Pages: 195
Release: 2024-07-29
Genre: Computers
ISBN:

This book, "AI-Powered Productivity," aims to provide a guide to understanding, utilizing AI and generative tools in various professional settings. The primary purpose of this book is to offer readers a deep dive into the concepts, tools, and practices that define the current AI landscape. From foundational principles to advanced applications, this book is structured to cater to both beginners and professionals looking to enhance their knowledge and skills in AI. This book is divided into nine chapters, each focusing on a specific aspect of AI and its practical applications: Chapter 1 introduces the basic concepts of AI, its impact on various sectors, and key factors driving its rapid advancement, along with an overview of generative AI tools. Chapter 2 delves into large language models like ChatGPT, Google Gemini, Claude, Microsoft's Turing NLG, and Facebook's BlenderBot, exploring their integration with multimodal technologies and their effects on professional productivity. Chapter 3 offers a practical guide to mastering LLM prompting and customization, including tutorials on crafting effective prompts and advanced techniques, as well as real-world examples of AI applications. Chapter 4 examines how AI can enhance individual productivity, focusing on professional and personal benefits, ethical use, and future trends. Chapter 5 addresses data-driven decision- making, covering data analysis techniques, AI in trend identification, consumer behavior analysis, strategic planning, and product development. Chapter 6 discusses strategic and ethical considerations of AI, including AI feasibility, tool selection, multimodal workflows, and best practices for ethical AI development and deployment. Chapter 7 highlights the role of AI in transforming training and professional development, covering structured training programs, continuous learning initiatives, and fostering a culture of innovation and experimentation. Chapter 8 provides a guide to successfully implementing AI in organizations, discussing team composition, collaborative approaches, iterative development processes, and strategic alignment for AI initiatives. Finally, Chapter 9 looks ahead to the future of work, preparing readers for the AI revolution by addressing training and education, career paths, common fears, and future trends in the workforce. The primary audience for the book is professionals seeking to enhance productivity and organizations or businesses. For professionals, the book targets individuals from various industries, reflecting its aim to reach a broad audience across different professional fields. It is designed for employees at all levels, offering valuable insights to both newcomers to AI and seasoned professionals. Covering a range of topics from foundational concepts to advanced applications, the book is particularly relevant for those interested in improving efficiency, with a strong emphasis on practical applications and productivity tools to optimize work processes. For organizations and businesses, the book serves as a valuable resource for decision-makers and managers, especially with chapters on data-driven decision-making, strategic considerations, and AI implementation. HR and training professionals will find the focus on AI in training and development beneficial for talent management, while IT and technology teams will appreciate the information on AI tools and concepts.