Air Wars Television Advertising In Election Campaigns 1952 2004 4th Edition
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Author | : Darrell M West |
Publisher | : CQ Press |
Total Pages | : 244 |
Release | : 2005-03-15 |
Genre | : Political Science |
ISBN | : 9781568029337 |
A comprehensive analysis of television campaign advertising since the beginning of television. The latest edition covers the polarizing 2004 elections and the backdrop to them, including the Sept. 11, 2001 terror attacks and the wars in Iraq and Afghanistan. With data from the 2004 campaign presented throughout the text, coverage also includes mate
Author | : Darrell M. West |
Publisher | : CQ Press |
Total Pages | : 228 |
Release | : 2017-02-23 |
Genre | : Political Science |
ISBN | : 1506329853 |
Tracing the evolution of political advertising from 1952 through 2016, Darrell M. West returns with his much anticipated Seventh Edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2016. Integrating the latest data and key events from the 2016 campaigns—including the most provocative presidential campaign in recent decades and the surprising victory of Donald Trump—West provides in-depth examination and insight into how candidates plan and execute advertising and social media campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. This new edition includes coverage of social media campaigning, nano-targeting strategies in a fragmented electorate, and thorough analysis of the 2016 presidential campaign. It examines the candidates’ use of Twitter, concerns over falsehoods and deception, the impact of ads and debates on candidate perceptions, and the new risks to democratic elections brought about by these campaigns.
Author | : Darrell M. West |
Publisher | : CQ-Roll Call Group Books |
Total Pages | : 252 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Author | : Darrell M. West |
Publisher | : SAGE |
Total Pages | : 225 |
Release | : 2013-03-04 |
Genre | : History |
ISBN | : 1452239916 |
This text provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns and how American voters are ultimately influenced by them. Perfect for undergraduate students of political communication, elections and voting behaviour of American politics.
Author | : Darrell M. West |
Publisher | : CQ-Roll Call Group Books |
Total Pages | : 280 |
Release | : 1997 |
Genre | : History |
ISBN | : |
Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections? In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections.
Author | : Darrell M. West |
Publisher | : C Q Press College |
Total Pages | : 0 |
Release | : 2001 |
Genre | : Advertising, Political |
ISBN | : 9781568025803 |
Author | : Darrell M West |
Publisher | : CQ Press |
Total Pages | : 0 |
Release | : 2009-03-05 |
Genre | : Political Science |
ISBN | : 9780872897786 |
In his newly revised and updated fifth edition, West continues his in-depth examination of political advertising in election campaigns. Following advertising’s evolution from 1952 to its use in contemporary races, West reveals how candidates plan advertising campaigns, how the media covers those campaigns, and, ultimately, how voters are influenced by them. Taking into account new data and the 2008 campaigns, every chapter has been thoroughly revised and updated. Placing the use of advertising and mass media in historical context, West offers significant updates, including: - the face-off between Obama and McCain in the general election; - case studies of ad appeals during presidential and Senate campaigns; - advertising strategies from the dramatic nomination fight between Clinton and Obama; - advertising in congressional elections; material on ad buys, issue-advocacy advertising, and content analyses of campaign ads; and - ad stills aired during the 2008 elections.
Author | : Steven A. Seidman |
Publisher | : Peter Lang |
Total Pages | : 360 |
Release | : 2008 |
Genre | : Antiques & Collectibles |
ISBN | : 9780820486161 |
How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.
Author | : Frank W. Baker |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 224 |
Release | : 2009-06-04 |
Genre | : Political Science |
ISBN | : 0313347565 |
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Author | : Glenn H. Utter |
Publisher | : Bloomsbury Publishing USA |
Total Pages | : 386 |
Release | : 2008-06-10 |
Genre | : Political Science |
ISBN | : 1598840703 |
This handbook provides a sweeping overview of U.S. campaign and election reform efforts, past and present, from the introduction of the secret ballot to touch-screen voting. Emphasizing the major electoral reforms since 2000, this second edition of Campaign and Election Reform investigates the development of the American electoral system from colonial times to the present. It chronicles efforts to expand suffrage, reform campaign financing, and prevent vote fraud, and traces the development of election technology from the paper ballot to the lever voting machine, from the punch-card ballot to the optical-scan and touch-screen systems. The book also explores alternative voting systems, such as preference voting and proportional representation, and compares the U.S. electoral process with the voting systems of selected European democracies. Campaign and Election Reform, Second Edition is essential reading for any citizen who wants to understand the U.S. electoral system, what's wrong with it, and how it might be fixed.